Julie Guiraldenc Spinazzé

– Project management for marketing and communication: business needs analysis, target definition, objective formalization (awareness, leads, sales), and action planning. – Management of SMA & SEA acquisition campaigns (Meta, Google Ads) focused on lead generation and conversion. – Management and optimization of marketing tools: Hubspot workflow, email campaigns, conversion funnels. – Creation of multi-channel content: blog, newsletter, website updates, social networks. – Writing SEO-optimized web content focused on user experience. – Coordination of service providers: photographers, videographers and collaboration with internal teams. – Performance monitoring, reporting and strategic recommendations to improve ROI.

– Deployment of national communication plans in collaboration with numerous internal and external stakeholders. – Organization of video shoots: logistics management, production and post-production monitoring. – Project management for visual content creation: videos, digital media, graphic assets. – Participation in program launches: definition of visual needs, creation and adaptation of content. – Publication of LinkedIn posts and community management of national and regional accounts. – Selection and adaptation of content for various media: landing pages, newsletters, social networks, acquisition campaigns. – Contribution to email marketing and digital advertising campaigns (Meta, Google). – Performance analysis and content adjustment.

– Production of brand content: visual media, videos, brochures, flyers. – Coordination of B2B and B2C communication projects. – Contribution to the creation and dissemination of multi-channel content. – Social media management and collaboration with partners and service providers.