JULIE LECHENAULT

Consulting & freelancing on BtoB and BtoC events management (France & International) : *Strategic planning *Content & programming strategy *Creation of interactive & entertaining formats and experiences *Curation of trends, topics & key players (C-level execs, content creators & talent) *Creation of matchmaking formats *Conception of targeted business offers *Development of strategic partnerships *Cross-functional project management *Production coordination *Artistic coordination Main areas: Entertainment, media, arts & culture, tech, innovation, entrepreneurship, diversity & inclusion, environment, sustainability, education, future of work… Main event types: conferences, tradeshows, seminars, conventions, immersive experiences, brand activations… Main clients: >Viva Technology (Since Feb 2022) >Live! By GL Events (Since Oct 2024) >Xano (Sept-Oct 2024) >SICA (Sept-November 2023) >Shoreditch Conseil (Feb-April 2023) Consulting on the creation of coliving & coworking experiences for location independent workers, digital nomads and remote workers: *Sourcing, development and management of coliving & coworking friendly properties *Community building and facilitation of meaningful relationships making *Creation of inspiring, stimulating and inclusive environments *Design of shared authentic & local experiences

Supporting the strategic thinking and implementation of new development initiatives. Strengthening the presence of the creative industries at VivaTech through: *Viva Night, in partnership with Live Nation: an immersive live performance by The Blaze at the Dôme de Paris. *AI Creative Show, in partnership with Runway’s AI Film Festival, mk2, TF1 and We Are: European premiere of a selection of award-winning short films, alongside talks and artistic performances. Experiential programming on the Discovery Stage: live demos and performances across fashion, gaming, music, art, film, and culture.

Content strategy and development of business/impact/experience formats: *Liaising with various internal departments (experience, impact, ecosystem, media, influence, sales, etc.) for the development of cross-functional projects involving the content team. *Defining the value proposition of a new "business" stage, the scenographic needs and associated formats to facilitate meetings and exchanges between participants during the B2B days. *Defining and implementing the programme of the general public day on the main stage: original, interactive and creative formats & concepts featuring prominent personalities in AI, gaming, esports, health, the Olympics, environment, sustainable development and entrepreneurship.

Editorial programming and creation of exclusive experiences for the general public day of Viva Technology, Europe’s largest start-up and tech event: *Curation of leading experts, entrepreneurs and influencers shaping the future of tech and society on a wide range of topics: environment, diversity & inclusion, health, education, future of work, food, web3 (blockchain, NFTs, cryptos, metaverse…) entrepreneurship, art, music, gaming, esports… *Development of original and innovative formats inspired from the entertainment world, including exclusive live demos, live illustrations, cooking experiences, stand-up comedy, an exclusive DJ set…

Supported the international distribution of in-house TV brands (Camera Cafe, Kaamelott, Women!) and the launch of third-party TV format licenses on the international market (Sleeping Over Tonight, Thierry Ardisson’s talk shows…): production of marketing and communication tools for tradeshows, coordination of international sales and format adaptations, digitalisation project of the episodes library, creation of artistic kits for format adaptations. Coordinated the merchandising exploitation of TV brands: release of 11 DVDs + comic books, books, series’ official websites, prepaid mobile phone cards, ringtones, sound tracks, board and card games …with various publishing partners and copyright holders (talent).

Coordinated the logistical production of conferences and matchmaking events and the management of speakers for the global music industry.

Coordinated international sales of booths and advertising for key accounts at MIP Markets.

Promoted the launch of investment funds in a highly complex and shaken market (subprimes crisis). Managed interviews and media training for general and trade press