Julie Verstraeten

- Find and present data insights, using product analytics techniques such as A/B experimentation, funnel analysis, and retention analysis. - Size the expected impact (on ARR and users) of product initiatives to prioritise the roadmap. - Define and report on success metrics. - Leader of the group’s data team (3+ data scientists).

- Defined the data strategy for the group. - Developed marketing measurement tools (Media Mix Modelling, Attribution, Incrementality, Lifetime Value) to improve results from marketing spend ($ 200M+). - Coached data scientists and analytics engineers (5+). - Introduced agile ways of working as the group grew very fast.

- Partnered with marketing leadership in strategy, goal setting and metric development. - Measured the impact of marketing campaigns through experiments and analysis (SKAN, SEM, Facebook Ads, TV advertising, mobile marketing). - Designed and built an innovative marketing attribution framework from scratch. - Built and maintained reporting and dashboards. - Handled large and complex data sets.

• Advised clients on how to adapt a customer first mind-set and implement Servian’s customer engagement framework. Uncovering the full potential of customer data empowers them to build a deeper understanding of their customer base and to execute initiatives to attract and retain customers. • Directed projects with a team: setting the overall direction, delegating tasks, taking ownerships of the outcomes. Implemented controls and reviews to ensure quality work is delivered. • Led the Toastmasters Club by taking a role in the executive committee. Toastmasters International is a non-profit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs. I developed and practiced my communication and leadership skills to become a confident public speaker. • Instructed the Google Cloud for Marketing Training - a 4-day deep dive course providing technical training for Marketing Analytics solutions on the Google Cloud Platform (GCP). Delivered the training in multiple locations across the world. Microsoft Excel • Teradata • SAS • Microsoft Office • Confluence • JIRA • Tableau • R • AWS Redshift • S3 • MemSQL • MySQL • SnapLogic • Marketo • ClickSend • Pivotal • Anaplan • SQL • Google Cloud Platform • BigQuery

I engaged with businesses to use their data and analytics capabilities to build competitive advantage by solving problems with data, analytics, digital, AI, customer and cloud solutions. • Communicated with stakeholders: understanding objectives and articulating technical findings in business language • Analysed customer data to identify relevant customers for a campaign and to find trends before presenting the insights back to stakeholders • Handled large and complex data sets • Provided recommendations to enhance client’s campaign analytics capability • Gathered requirements (user stories) for reporting dashboards • Built the foundations for a data mart that centralises all the campaign data for reporting purposes (data flow, data model, SQL scripts to load and transform data)