Julien Brionne

Head of Product / CPO - Freelance

Salary / Daily rate

Montpellier, France

Mobility: Paris, Montpellier, ...

Freelance, open to permanent contract

Can come onsite

Skills

Product StrategyProduct OwnershipStrategy & ConsultingGrowthProduct ManagementCustomer CareHTMLGitProduct MarketingCSSLookerCMSE-commerce WebsitesArticles CreationHubspotHotjarBufferWebsitesNo-code AutomationsScrumBasecampJiraBranding StrategyGoogle AnalyticsWeb DesignNo-code ApplicationsE-commerce CMSNotionA/B TestingGoogle Tag ManagerAirtableCopywritingUser ResearchUX Product Design

Languages

EnglishFrench

About me

Intro

Leader Produit spécialisé dans la transformation d'organisations produit, la clarification de la stratégie et l'installation de systèmes opérationnels qui reconnectent vision, exécution et impact. Solide expérience en PLG, adoption, rétention, fondations produit et alignement cross-fonctionnel. Aide les entreprises B2B et B2C à scaler en simplifiant la complexité, en améliorant le time-to-value et en générant des résultats business mesurables.

Links

Work experience

Platform Product Manager

BackmarketFreelance

Jan 2026 - Present

10 months

Remote

Delivery of a comprehensive platform vision and multi‑quarter roadmap, documented with defined North Star metrics and KPIs that link internal tool usage to end‑user experience and satisfaction. Design and implementation of scalable platform enablers - including reusable APIs, workflow components, and toolkits—that empower decentralized business and transversal teams to own their after‑sales journeys. Development and deployment of internal tools for support agents, product teams, and operations, accompanied by a documented analysis of their observable impact on customers, sellers, and agents. Establishment of a North Star metrics and KPI framework that quantifies the relationship between platform adoption and end‑user experience outcomes, including procedures for ongoing measurement and reporting. Implementation of AI capabilities (copilots, AI agents, sentiment analysis) within the Care Platform, together with adoption tracking, performance measurement, and a business impact report.

Head of Product / CPO - Freelance

Julien BrionneFreelance

Jul 2025 - Present

1 year 4 months

Montpellier, France

💡 Qui je suis Fractional Head of Product / CPO – j’aide les startups et scale-ups à transformer leur organisation produit pour maximiser l’impact business. Depuis plus de 10 ans, j’accompagne des équipes tech, product, design et data dans des contextes SaaS B2B, en startup comme en scale-up. Mon rôle : apporter de la clarté, aligner la vision avec l’exécution, et faire en sorte que les roadmaps ne soient pas que des listes de features, mais de vrais leviers de croissance. 🛠️ Ce que je fais concrètement Cadrage de la stratégie produit (vision, positionnement, différenciation) Structuration de l’organisation produit (cadres discovery/delivery, pilotage par outcomes) Coaching de PMs & Head of Product (management, posture, priorisation) Optimisation de modèles PLG (activation, rétention, conversion PQL)

Investisseur Team For The Planet

Team for the Planet

Nov 2024 - Present

2 years

Paris, France

Team for the Planet est une entreprise à mission qui souhaite rassembler 1 milliard d'euros pour déployer 100 innovations luttant contre le réchauffement climatique. Il est possible de devenir actionnaire à partir d'un euro investi. Nous sommes la dernière génération à pouvoir éviter un effondrement du climat. Agissons ensemble ! Si vous souhaitez savoir comment vous engager, c’est par ici : https://www.team-planet.com/fr

Head of Product

Waalaxy

Dec 2024 - Jul 2025

8 months

Montpellier, France

Skills: Logiciel en tant que Service (SaaS) · Stratégie produit · Intelligence artificielle (IA) · Leadership d’équipe · Management · Product Management · Leadership · Gestion des contenus

Chief Product Officer

WizVille

Oct 2023 - Dec 2024

1 year 3 months

Paris, France

WizVille est la plateforme la plus complète de Management de la Satisfaction Client pour le monde du commerce. En 2022, nous lançons une première mondiale avec le concept de "Smart Customer Satisfaction Management" qui révolutionne le monde du commerce. Cette nouvelle approche produit des recommandations prédictives permettant aux collaborateurs siège, région et locaux de connaître les aspects sur lesquels prioriser leurs actions afin de générer plus de hausse de fidélité, de paniers moyens, et de compétitivité. Fruit de 3 ans de R&D, cette technologie basée sur l'IA fonctionne en croisant les données transactionnelles avec les données de satisfaction client et les avis Google de vos concurrents. Grâce à Wizville, les enseignes entrent de plain pied dans la nouvelle ère du commerce, où la satisfaction client est devenue le driver de ventes numéro 1, ouvrant la voie à une nouvelle période de forte croissance du commerce. L'ère du "Satisfaction, Satisfaction, Satisfaction" Nos références incluent certains des plus grands retailers parmi lesquels Lidl, Intersport, Naturalia, Etam, Nicolas ou encore celio;

Heetch

Dec 2019 - Oct 2023

3 years 11 months

Paris, France

Lead Product Manager

Jun 2022 - Oct 2023

1 year 5 months

Paris, France

- Responsible for building and scaling the product vision for the Customer Care Team, the B2B offer, and the internal platform. - Lead a multi-disciplinary team of engineers, a Data Scientist, and a Product Designer from 9+ different nationalities, working remotely across Europe and Africa. - Develop the vision and roadmap for the entire customer care at Heetch, creating internal tools and processes for care agents to provide the best possible support to end-users. - Lead the development of the end-of-ride experience that captures feedback from users with appropriate context and content, and provide care throughout the user lifecycle. - Define and launch the B2B offer in Africa with new features, providing a seamless cashless experience for passengers in Angola, Senegal, and Ivory Coast, increasing revenue growth. - Ease communication between Heetch and users, boosting engagement through an in-app message system, and engage drivers with in-app communication through "Stories". - Manage technical projects, such as refunding the whole push notification platform, and reshape the whole internal platform for Heetch to automate all business processes, streamlining internal processes and reducing manual workload.

senior product manager

Dec 2019 - Jul 2022

2 years 8 months

Paris, France

Skills: Stratégie produit · Recherche utilisateurs · Lancement de produit · Communication · Recherche UX · Expérience client · Leadership d’équipe transverse

CPO

IWD

Aug 2018 - Dec 2019

1 year 5 months

Paris · Hybrid

IWD has evolved from a boutique software developer specializing in retail display applications into the only global agency offering a full slate of innovative and retail solutions, from online networking and visualization platforms to team coaching, conference coordination, and strategic planning. Mission : - Develop and lead the product strategy and roadmap - Managed a team of 4 product managers and 1 product designer - Define and prioritize product features and enhancements based on user needs, market trends, and business priorities. - Work closely with cross-functional teams such as engineering, design, marketing, sales, and customer support to deliver high-quality products that meet user needs and business objectives. - Foster a culture of innovation and continuous improvement within the product team and across the company. - Collaborate with senior leadership to align product strategy with overall business strategy and objectives. - Prepare fund raising - Hire, develop, and manage a team of product managers, designers, and remote engineers to execute on the product roadmap and achieve business objectives

The Other Store - The OZ

Apr 2014 - Jul 2018

4 years 4 months

Paris, France

Chief Product Owner

Oct 2016 - Jul 2018

1 year 10 months

Paris, France

As a Product Strategy Manager, my responsibilities included: - Defining the prioritized axes for the developed platform using a micro-applicative and data-driven approach - Defining the ROI for micro-applications and their releases - Defining the primary personas and use cases - Identifying and addressing user needs and feedback - managing a team of 3 Product Owners and supporting the UX Manager

Product Manager

Jan 2016 - Oct 2016

10 months

7620 Paris, Denmark

As the Product Manager responsible for creating the E-Commerce SaaS platform for The Other Store, my role included: Strategic approach to product development, encompassing marketing/business, technical, and UX/UI considerations. Building and defining the platform's offering, including its features and functionalities. Business and strategic approach to the various functional components of the platform, including PIM, CRM, BI, logistics, and CMS. Prioritization of stories within the product backlog to ensure efficient development. Implementation of the Scrum methodology to guide the product development process. Management of UI and front-end technical development, utilizing the React JS stack.

Head of Front-End Team

Apr 2014 - Jan 2016

1 year 10 months

Paris, France

As the Front-End Development Manager, I led a team of 8 developers and was responsible for the following: • Management Team management Research and development implementation Training Recruitment Workload planning, scheduling, stand-up meetings, project committee meetings, and presentations to executive management • Agile Project Management (Scrum) Project management: New sites (20 sites) and new features Technical specifications Management, design, and tracking of the Generamail project: Responsive newsletter creation tool Increased productivity through process implementation. Implemented automated workflows (Yeoman, Gulp). Implemented a Scrum Agile work methodology. Implemented R&D oversight on productivity and front-end innovation. Technical environment: HTML5, SCSS, JS, Magento, Gulp, KSS.

Front End Manager

Groupe Pierre & Vacances - Center Parcs

Jul 2009 - Mar 2014

4 years 9 months

7620 Paris, Denmark

Project Manager, Front end technical manager, E Service Manager, Webdesign.

Chef de projet junior

Bloobox

May 2008 - Aug 2008

4 months

Prise en charge de tous les projets de l'entreprise Bloobox appartenant à Eric Dupin. Conception de projets, mise en production, développement, webdesign

Webdesigner

Groupe Ymagis

Jan 2008 - Jan 2008

1 month

Artistic Direction and UX of an internal Application.


Education

Université Lumière Lyon 2

Master's degree

2007 - 2009

2 years 1 month

Aix-Marseille University

Licentiate degree

2006 - 2007

1 year 1 month

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