Julien Deloume

𝗔 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲 𝗼𝗳 𝗳𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲 𝗲𝘅𝗽𝗲𝗿𝘁𝘀 𝘁𝗼 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗮𝗺𝗯𝗶𝘁𝗶𝗼𝗻𝘀 𝗶𝗻𝘁𝗼 𝗰𝗼𝗻𝗰𝗿𝗲𝘁𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. I founded upwedo. with a clear mission: to help my clients succeed where others fail, by aligning strategy and execution for measurable results. 𝗪𝗵𝗮𝘁 𝘀𝗲𝘁𝘀 𝗺𝗲 𝗮𝗽𝗮𝗿𝘁? I’m not here to sell you quick, ineffective execution. Every project begins with a solid strategic diagnosis. My role is to support you every step of the way: 1. Listening and strategy: understanding your challenges, clarifying your ambitions, and building a clear, realistic roadmap. 2. A tailored team: selecting and managing the best-suited freelancers from our collective of e-commerce experts. 3. Results-oriented support: ensuring that every action aligns with your goals and integrates into a cohesive, overarching vision. 𝗪𝗵𝘆 𝗱𝗼 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗰𝗵𝗼𝗼𝘀𝗲 𝘂𝗽𝘄𝗲𝗱𝗼.? - A collective of experts: no generalists. You work with specialized freelancers, handpicked to meet your specific needs. - Strategy first: our strategic workshops lay solid foundations and align your goals with actionable steps. - Tailored flexibility: Whether you need short-term support or full-scale guidance, we seamlessly adapt to your organization. - Complete transparency: no unrealistic promises. Just practical solutions, measurable results, and a collaboration built on trust. 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂? You gain access to sharp e-commerce expertise, smooth project management, and a structured approach to move your projects forward without surprises—but with maximum impact. ________ ✅ Let’s connect and explore how we can transform your challenges into opportunities with upwedo.

Description : • eCommerce Strategy: design and implementation of the global eCommerce strategy, aligning site and brand development objectives with market trends. • Amazon Specialization: creation and optimization of a product catalog (No.1 in Sales) using advanced techniques to improve visibility and conversions. Management of Amazon Ads campaigns to maximize ROI. • Financial and Managerial Management: responsibility for the financial performance of the BU and KPI analysis. • Team Leadership: leading a dedicated team, fostering engagement towards the group’s objectives. • Project Supervision: managing commercial and technical projects, ensuring effective coordination between different teams to guarantee timely delivery and expected quality. • Executive Committee: member of the Dir.Co, actively participating in the group’s strategic decisions, providing eCommerce and digital expertise to guide growth and innovation. Achievements : • Improvement of the profitability of the eCommerce BU and implementation of a restructuring. • Establishing the foundations for long-term growth and profitability. • Creation and deployment of a product catalog tailored to the expectations of e-commerce consumers, particularly on Amazon. • Activation of targeted advertising campaigns with setting and monitoring of performance indicators (CPC, Conversion Rate, ACos, and TACos). • Web: Leading the redesign projects of the websites bioenergies.com and vitalthea.com. Skills : • Expertise in web & e-commerce • Financial and budget management • Leadership and team management Team : • 8 people (before restructuring)

Strategic Advisor in Unified Commerce Marketing Strategies, I provide strategic advisory services to companies, specializing in unified commerce marketing strategies centered on the customer. My expertise includes digital market share acquisition, Marketplace management, Amazon optimization, “Phygital” strategies, business development, and business planning. Key missions (France & International): • Transition Management: leading companies through periods of change and transformation. • Operational Analysis: assessing operating modes and identifying needs. • Business Ambition Definition: setting business goals and translating them into actionable plans across functional areas. • Budget Management: defining budgets, securing resources, and overseeing their implementation. • Action Plan Development: creating prioritized action plans for various sites. • Project Deployment: coordinating the deployment of platforms, content, social media, e-commerce solutions, and flow aggregators, ensuring global coordination with partners and service providers. • Digital Initiatives: highlighting global digital initiatives and enhancing online reputation through strategic actions. • Technological and Competitive Watch: keeping abreast of technological advancements and competitive trends. Geographical mobility: • Extensive travel across France, UK, Germany, Spain, and Israel, with flexibility to adapt to project needs. Customer references: • Maytronics: World leader in electronic pool cleaning technology with Dolphin cleaning robots. • Immup: Leading company in the real estate industry. • Solocal Group: Renowned for its digital marketing solutions.

Founder of Netvendeur.com Fundraising: €1.5M from Solocal Group (intrapreneurship) Missions: • Business creation: developed the business from scratch, establishing a network of over 1,000 real estate agencies nationwide • Online real-estate valuation: conducted several million valuations since the site’s launch in early 2015, positioning Netvendeur.com among the leaders in the sector in France. Results: • Exit: acquired by IMMUP in March 2018 (M&A operation) • Team: approx. 20 outsourced people Skills: • Intrapreneurship • Lead generation

Missions: • Increase in advertising revenue on websites and mobile applications. • Negotiation and signing of framework contracts with advertisers and advertising agencies (banks, insurers, credit brokers, moving companies, real estate diagnostics, etc.). • Commercialization of the themes “New Real Estate”, “Vacations”, and “Estimation”. • Data monetization (Emailing and Cookies). • Creator of the site AvendreAlouer-Neuf Results: • Generated revenue: over 1 million euros per year. • Exit: acquired and merged by Le Bon Coin (Adevinta Group) Team: • 3 people Skills: • Business Development • Partnership Implementation

Mission: • Increase turnover of No. 2 real-estate portals in France with over 500,000 real-estate listings and more than 2 million visitors per month. Achievements: • Signature of framework agreements with major accounts (real estate networks, advertising agencies, diverse announcers). • Launch and development of themes “New Real Estate”, “Holidays”, and “Estimate”. • Strong growth with data (emailing and cookies). Results: • Revenue increased by 2x within 1 year. Team: • 3 people Skills: • Business Development • Partnership Development

Mission: • Business creation • Creation of the 1st real estate negotiation site with over 50,000 real estate listings. Achievements: • Signed agreements with major real estate networks (Capifrance, Optimhome, Nexity, etc.). • Business development: partnerships in credit, insurance, moving, real estate diagnostics, etc. Results: • Exit: Acquisition by the Priceminister.com Group in 2010. Team: • up to 5 people

Mission : • Activation and exploitation of contractual rights within the framework of the 2006-2008 communication plan (TV, Web, Print) in collaboration with international bodies such as IMG, IRB, GIP France 2007, and FFR. • Implementation and management of tenders, in partnership with renowned agencies such as Havas Advertising, Le Public Système, and Magic Garden Agency. • Internal ticket management (by category) and organization of client receptions, hosting over 20,000 guests across approximately 10 competition sites. • Coordination with the communication departments of the group, particularly within retail banking and investment banking, to ensure coherent and effective communication across all branches. Budget : • Approximately €30 million Collaboration : • Close collaboration with all departments of the Société Générale group, both in France and internationally. Distinctions : • Awarded by the Marketing Innovation Trophies and the Marketing Man of the Year 2007 prize, organized by Marketing Magazine, for event marketing innovation.

Umpire and Line Judge at World Tennis Competitions - International (Europe/US/Asia/Pacific) Grand Slams (ITF) : • Roland-Garros • Australian Open • Wimbledon • US Open Other international competitions : • Davis Cup • Masters Series and International Series (ATP and WTA) : Open Gaz de France, Paris Bercy, Monte Carlo, Lyon, Marseille, Basel, Gstaad, Auckland • Olympic Games : Member of the official delegation at the Athens 2004 Olympic Games Skills : • Rigour and Precision : maintained a high level of accuracy and concentration in high-pressure environments, ensuring fairness and integrity in matches. • Emotional Management : ability to manage stress and make impartial decisions in real-time, even in tense situations. • Interpersonal Skills : effectively collaborated with players, coaches, and officials from diverse cultures and nationalities, fostering an environment of respect and cooperation. • Professionalism : committed to the highest standards of professionalism and ethics, proudly representing international tennis bodies. • Training and Evaluation : trained and evaluated top-level officials, contributing to the continuous improvement of officiating standards. • High level of precision • Rigour