Julien Desreumaux

- Maintains good performance in terms of profit levels and margins in medium and large accounts - Ensuring successful planning, execution, optimization of SEA campaigns - Ensuring account hygiene - Identifies keyword expansion opportunities and relays to vertical team - Identifies & flags opportunities / risks relevant for the sales team to negotiate payouts i.e potential for increased traffic volumes, new competitors joining the market etc. - Carry out A/B experiments, optimising ad copy, KW CPC bids, etc. - Checks regularly the landing pages towards funnel consistency and communicates with Product / Content for improvements and ideas for A/B testing - Maximises profitability and proactively communicates account performance based on traffic mix, bucket and keyword quality - Shares SEA specific vertical related findings within the vertical team (such as brand bidding of competitors, market share changes, new competitors, etc.) - Proactively contributes to setting and achieving vertical and marketing OKRs

- Building a digital marketing strategy to increase the company's online business (SEO & SEA, affiliation, display, emailing, viral marketing, etc.) - Set up and manage Google Search Ads and Facebook Ads campaigns (copywriting, AB testing, etc.) - Increased organic traffic on our website by over 60% by working on a new tree structure, developing a backlinks strategy, and optimizing certain technical aspects linked to SEO recommendations. - Growing and exploiting our social media follower base through promotions, competitions, polls, adverts, and SEO programs. - Managing marketing automation and leading nurturing processes, constantly finding new ways to optimize performance. - Managing projects such as building the brand's new loyalty program, redesigning the website (UX/UI), and developing a cross-channel acquisition strategy. - Developing and strengthening the brand's reputation and image by conducting several satisfaction surveys to reassure potential customers and optimize the conversion rate via the website. - Analysing and producing monthly reports on website and digital marketing activity using Google Analytics, Looker Studio and other reporting tools to suggest improvements to senior management.

- Contribute to the strategy and execution of the annual marketing plan - Manage cross-media marketing campaigns to build customer loyalty and win new B-to-B customers (€120,000 of annual sales in 2018) - Coordinate projects and draft the various communications media (advertising spots, brochures, flyers, web banners, etc.), brochures, flyers, web banners, posters) - Create a 360-degree promotional campaign (website, print poster and digital version, emails, etc.) - Define and implement the tools and arguments needed to market health and well-being products - Analyse the results and make recommendations - Complete the review of 2018 operations - Develop and integrate certain contact forms on the company's website (1,200 sales requests in 2018)

- Development of automatic tracking and monitoring dashboards - Managing employee activity following the reorganization of workstations - Leading and organizing a group report