Julien Fauvel

ABM consulting mission for the agency’s clients: audit and structuring of the Account-Based Marketing approach, TAM and ICP definition (firmographics, technographics), account tiering and prioritization, intent data integration, tech stack selection, multichannel orchestration (LinkedIn, email, outbound), Sales & Marketing alignment, KPI framework definition and pipeline tracking.

Led Wedia’s international marketing strategy across France, DACH, and North America, driving growth in the SaaS Digital Asset Management and marketing-tech ecosystem. • Directed global inbound, outbound, and partnership programs to expand brand reach and accelerate pipeline. • Built and scaled Account-Based Marketing (ABM) strategies engaging key enterprise decision-makers. • Managed brand awareness, lead generation, and data-driven campaigns delivering measurable business impact. • Reinforced company positioning through consistent messaging, analyst relations, and content leadership. • Contributed to sustained year-over-year growth and market expansion in competitive B2B environments.

Transformed a digital services offering into a scalable SaaS software business, bridging marketing, technology, and product innovation. • Directed a multidisciplinary ISV business unit combining technical, marketing, and project teams. • Defined and executed go-to-market and business strategies targeting BDMs and ITDMs across enterprise accounts. • Launched social selling and digital marketing initiatives that boosted qualified lead generation and brand influence. • Supported the company’s transition to recurring SaaS revenues and long-term customer engagement. • Strengthened positioning in the marketing-tech and video content management ecosystem.

Entrepreneur and early innovator in live video streaming and broadcast solutions for media companies and communication agencies. • Designed and delivered turnkey live video solutions, including HD streaming for major broadcasters and event agencies. • Developed and commercialized proprietary encoding, streaming, and WebTV platforms. • Managed the full client lifecycle, from prospecting and partnership building to tailored project delivery and aftercare. • Built and optimized technical and production workflows ensuring broadcast reliability and quality. • Established a strong reputation for innovation and operational excellence in live content delivery.

Directed IT operations across Ogilvy One, Neo, Interactive, Healthcare, and PR divisions, ensuring high service continuity and digital infrastructure performance in a multinational environment. • Managed multi-site IT teams supporting web and print production across multiple business units. • Implemented Sarbanes-Oxley compliance (SOX) and business continuity (BCP) standards in coordination with the global headquarters. • Oversaw budgets, supplier contracts, hosting, CDN, and telecom infrastructure. • Supported sales and creative teams with technical pre-sales, web development, and production workflows. • Drove operational efficiency and innovation across technology, communication, and production processes.

Web Agency Manager