Julien Grandjean

- Designing EVA's omnichannel CRM architecture : loyalty program, tech stack - Architecting a promotional grid to maximize occupancy and revenue per session across key customer segments

Redesigning the partner Business Model to accelerate adoption and scale revenue

- Optimized the affiliate program to boost performance and revenue while securing long-term growth - Managed ongoing operations to ensure efficiency - Designed the long-tail partnership workflow to expand reach

- Reported directly to the COO - Launched digital acquisition campaigns in France and Italy - Coordinated CRM processes across multiple countries - Led sales and marketing operations analysis to define CRM requirements

- Supporting the CMO to drive growth initiatives - Defined OKRs to align teams around shared strategic objectives - Designed the sales pipeline and monitored daily performance - Optimized the CRM setup to enhance operational efficiency and results

- Reported directly to the Founder - Led the development and execution of the growth strategy

- Built the acquisition loop to support scalable growth - Negotiated and managed a key strategic partnership with Caisse d’Epargne - Oversaw CRM implementation to support marketing, sales, and service operations - Co-led the fundraising efforts