Julien Perea

👉 Development of sports products, €30M annual scope. Increased annual sales by 30% and NPS by 15 points. ➡️𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Development of a new, unique product vision Redefinition of our market positioning Construction of the product roadmap ➡️ 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 Identification of pain points and opportunities through quantitative & qualitative data analysis (Excel, SQL). Implementation of continuous user research cycles: user interviews, roundtables, co-creation surveys (panel >400 users) ➡️ 𝗣𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗮𝗴𝗲, 𝗨𝘀𝗲𝗿 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 & 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 Co-construction of iterative solutions with the design and tech team via user tests Prioritization of high-ROI features, reducing the initial backlog by 25% Product launch & Progressive Rollout 👉 In charge of environmental strategies - racquet sports (~€70M / 15K T CO2) Analysis of economic and environmental performance Management of the economic and environmental trajectory Creation and management of environmental strategies: Eco-design - Long life time - Optimisation of supply - Circular economy Development of an innovative circular business model Raising awareness and training the team: 15 people 🎯𝗜𝗺𝗽𝗮𝗰𝘁: -8% T CO2

👉 In charge of product development - team sports (~€10M) ➡️ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Insight & Product vision Market analysis & Benchmark Product roadmap ➡️ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 Quantitative & qualitative data analysis User research : interviews, round table, user tests Prioritisation ➡️ 𝗣𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗮𝗴𝗲 𝗲𝘁 𝗨𝘀𝗲𝗿 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 Design Product iteration User tests ➡️ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 Writing specifications Development, Testing & Validation Product launch