Julien Trehorel
Senior Marketing & Advocacy Director
Salaire / Taux journalier
Paris, France
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
Global marketing leader with 10+ years driving ROI-focused campaigns for luxury brands like Gucci, Calvin Klein, and entertainment giants like Paramount. Specialized in 360° advocacy strategies, influencer marketing, and social commerce across 35+ international brands. Expert at building scalable marketing frameworks that deliver measurable results and maximize brand visibility.
Expérience de travail
Director, Global Advocacy, Influencer Marketing & Social Commerce
Coty
sept. 2024 - août 2025
1 an
- Designed and executed the global advocacy strategy across 35+ global luxury and mass consumer brands, building a scalable internal community of 150+ advocates worldwide. - Oversaw Advocacy levers including Social Media & Content, Community Management, PR, Events, Influencer Marketing, Media Boosting, and Brand Ambassadors. - Standardized governance, KPIs, and playbooks, enabling consistent execution and measurable ROI across global and regional teams. - Optimized martech stack and data-driven platforms to improve influencer performance tracking, ROI measurement, and brand visibility. - Delivered continuous customer insights and social listening reports, guiding both local and global social strategies through trend analysis and consumer tribe studies to reach ROI targets. Brands : Calvin Klein, Gucci, Hugo Boss, Marc Jacobs, Burberry, CoverGirl, Max Factor, Rimmel, Adidas, and more.
Director, Marketing, PR & Comms, Partnerships | Olympic and Paralympic Games Paris 2024
Paris 2024 Hospitality Program
août 2022 - oct. 2024
2 ans 3 mois
Paris, France
- Owned end-to-end 360° marketing strategies across B2B, B2C, and HNWI segments in 90+ territories, ensuring alignment with Olympic and Paralympic product launches and hospitality activations. - Developed a full-funnel marketing & social strategy (paid, owned, earned) that increased conversion and engagement rates across global audiences. - Implemented real-time performance tracking with analytics teams, enabling agile optimization based on KPIs such as UGC, community growth, and conversions. - Led a cross-functional team (agency + in-house), orchestrating collaboration across PR, Media, Partnerships, to deliver high-impact campaigns.
Paramount
févr. 2016 - août 2022
6 ans 7 mois
Director, Marketing & Events Operations
nov. 2019 - août 2022
2 ans 10 mois
- Directed B2C brand strategies for AVOD, SVOD, and FAST platforms, driving user acquisition and engagement across markets. - Oversaw event activations and sponsorship operations in collaboration with the AdSales Dpt, ensuring brand visibility and monetization opportunities for O&O channels (MTV, BET, Nickelodeon, Game One). - Managed online and offline campaigns across Meta, TikTok, Snapchat, and Twitch, localizing content for regional audiences and increasing reach/engagement by double digits. - Partnered with Sales, PR, and Creative teams to deliver integrated 360 campaigns, aligning entertainment brands with cultural moments and market trends. Paramount+ | Pluto TV | Nickelodeon | MTV | Comedy Central | Game One | J-One | BET | Paramount Channel
Manager, Marketing & Events
févr. 2016 - oct. 2019
3 ans 9 mois
- Managed brand marketing ops for MTV, BET, Paramount, Comedy Central, Game One, and Nickelodeon across markets. - Coordinated cross-market campaigns and sponsorship activations, ensuring alignment with global brand guidelines while adapting to local consumer insights. - Delivered multi-platform content activations (TV, digital, social, event), boosting engagement and strengthening brand equity. - Collaborated with sales, creative, and PR teams to deliver integrated campaigns that maximized audience reach and ROI.
Mentor
My Job Glasses
mai 2018 - oct. 2019
1 an 6 mois
Région de Paris, France
Jury Admissions
INSEEC U.
mars 2018 - oct. 2019
1 an 8 mois
Paris, France
Project Manager
Groupe FG Design
janv. 2015 - janv. 2016
1 an 1 mois
Région de Paris, France
- Directed B2B event & tradeshow projects for top accounts including Airbus Group, Vinci, and Veolia. - Oversaw budgets, timelines, and creative development, ensuring flawless execution of large-scale international events. - Partnered with design & production teams to deliver impactful experiences that enhanced brand visibility and client engagement.
Account Manager
ANK MEDIAS
janv. 2014 - déc. 2014
1 an
- Led cross-media and influence campaigns for consumer brands such as Sodebo, William Saurin, and the Paris Chamber of Commerce (CCIP). - Coordinated PR, events, and sponsorships, increasing brand awareness and consumer engagement. - Developed client relationships, managed budgets, and ensured projects delivered measurable results against KPIs. Accounts : CCIP, Sodebo, Because Music, AXA Banque, Schneider Pen, Live Nation, William Saurin
Project Manager
Buzzeo Agency
janv. 2013 - déc. 2013
1 an
- Managed event and influencer marketing activations for global brands including Apple, PepsiCo, Oasis, and Nestlé. - Designed and executed consumer engagement strategies combining on-site activations, digital content, and word-of-mouth tactics. - Monitored campaign performance and client satisfaction, delivering projects on time and within budget. Accounts : Apple, PepsiCo, Orangina Schweppes, Fishermans Friend, Nestlé, Quick
Manageur Projet et Communication
Chrysalide Communication
oct. 2009 - mai 2010
8 mois
Formation
Media Institute
Certification Marketing Digital
2018 - Présent
8 ans 10 mois
HEC Paris
Executive Certificate
2020 - 2021
2 ans
OMNES Education
Master Marketing et Communication
2010 - 2013
4 ans