Juliette Aye

B2B Digital Project Management • Steering client platforms in collaboration with business teams, local IT, and European development teams. • Improving the customer experience of the MyDirectLog platform (UI/UX) and supporting pharmacies in their digital transformation. Product Ownership (PO) • Business scoping, requirements gathering and prioritization, drafting business specifications and user stories, backlog and roadmap management, facilitation of steering committees (COPIL). • Development and enhancement of features on the MyAlliancePro platform. • Monitoring issues and ongoing projects (tickets in ADO on Azure DevOp, Jira Service Desk, Salesforce, ServiceNow). • User Acceptance Testing (UAT, pre-production) and validation of releases (v3.9, v3.10). CRM & Media Campaigns • Supervision of 30 monthly campaigns (Microsoft List, Sarbacane), including creation of emailings, newsletters, and banners. • Optimization of marketing pressure and redesign of MyDirectLog communication. Analysis & Reporting • Monitoring CRM, sales, and digital platform KPIs (Google Analytics, Matomo). • Recommendations and continuous improvement plans.

Marketing Strategy & Communication • Definition and implementation of 360° marketing strategies and annual action plans • Strategic repositioning of Côté Sushi in 2022: brand platform overhaul to highlight its Nikkei DNA • Contribution to the creation of the WAT Burger brand (benchmarking, positioning & branding) Project Management & Product Development • Creation and rollout of limited-edition collections: 11 collections for Côté Sushi over the past three years, including collaborations with Sisters Astro, Maison Mavrommatis, Chef Lilian Douchet, and successful in-house collections like Brazil and California. Launch of 12 seasonal collections for Piperno • Supervision of permanent menus: quarterly analysis, performance tracking, pricing benchmarks, and strategic recommendations • Coordination with the R&D team to create innovative recipes • Management of product launches, coordinating internal teams (R&D, design, logistics, legal, operations, and field teams) • Creation and management of shared project timelines to ensure all stakeholders can track progress in real time • Detailed reporting on each activation (P&L, sales, communication impacts) Multichannel Communication • Design and management of integrated marketing campaigns: print, digital, and influencer marketing • Creation of creative briefs for the Art Director • Management of service providers: quotes, negotiations, orders, and follow-ups • Writing press releases and managing media & influencer relations • Supervision of social media and community management: content calendar validation, organization of packshot, lifestyle, and immersive video shoots adapted to each platform (Instagram, TikTok, Facebook, LinkedIn) • Launch of TikTok accounts in 2022 • Performance tracking • Event planning: organization of launch events and local "Drive to Store" activations Management of 4 people A fast-growing group with 70 restaurant openings in six years (expanding from 26 to 95 locations)

Project Management & Product Development • Design, implement, and execute marketing action plans to strengthen the Côté Sushi brand, launching 10 limited-edition collections in collaboration with renowned talents such as Pastry Chef Christophe Adam, Michelin-starred Chef Enrique Casarrubias, influencer Clemfoodie, Meilleur Ouvrier de France David Wesmaël, and Chic des Plantes! • Collaborate with Executive Chef Ngo Vu to develop recipes for the first collections, then with the R&D team established at the end of 2020 • Manage the operational follow-up of various initiatives, coordinated with all stakeholders, and budget management • Oversee the permanent menu of Côté Sushi • Develop and monitor collaborative retro-planning • Analyze performance and post-launch reports, including P&L assessments Communication • Contribute to the creation of the Piperno brand in 2021 (benchmarking, positioning, branding) and launch its Instagram account • Led operational marketing tools and define and manage the multichannel marketing strategy • Manage social media and organize monthly photoshoots • Supervise a PR agency. • Oversee restaurant openings: develop 360° communication plans and local marketing actions • Create presentations for landlords, potential franchisees and participate in initial B2B tenders • Provided operational support for the development of the B2B and retail (GMS) offer

• Project management: support the marketing and creative solutions manager in responding to creative solution briefs from international clients and agencies and coordinating the global implementation of these campaigns. (Analyse the audience, key message and objective of the campaign and propose the best solution for each international brief) • Content creation: write articles and best practices about the Out-of-Home advertisement to entertain and educate people. Help to manage and animate the Creative Solutions community on Bee (the JCDecaux collaborative social network), ensuring that all our resources are kept up-to-date, post polls and manage discussions.

- Support the production teams in advance of the launches: benchmarks, market analysis, survey, guidelines - Launch of new games and updates: follow-up of the creation of the communication assets and presentations to Apple and Google, coordination of the marketing activations (UA, influencers, PR) - Analysis post-launch, recommendations, best practices and management of live games (A/B testing, ASO, new activations) Catalog: NCIS, Assassin’s Creed Identity & Rebellion, Just Dance, CSI

• Ensure the presence and enhance the visibility of The Coca-Cola Company's brands, during the UEFA Euro 2016. • Participate in brand activation and distribution of VIK (Value in Kind) products. • Support sellers in their objective of increasing sales volume. • Take the initiative to recycle bottle caps during the whole competition. 300 Kg were given to the association Les Bouchons d'Amour.

• Maintain and update the company's database on ACCTivate. • Create, send and monitor mass email campaign with MailChimp twice a week and write report. • Conduct industry research and market analysis for The Netherlands and prospect. • Help coordinating trade show logistic for IFA in Berlin (registration, shipping, booth set up, travel arrangement and respecting the deadlines). • Assist with SEO web marketing and Google Analytic and write report for the sales teams. • Manage the campaign for product review on Amazon for 5 countries (UK, France, Germany, Italy and Spain)

•Coordinate the logistic aspect for the US Pavilion at 4 international trade shows: FOODEX Japan, SIAL Canada, SIAL China, SIAL Brazil. (Exhibitors registration, booth set up, badges, travel arrangements, special event during the shows, planning the show...) •Follow up with exhibitors and send reminders as working under strict deadlines •Create and update exhibitor manual and directory brochure for each show •Coordinating mass email campaign •Maintain and update the database on Microsoft Access •Help conducting industry research for the German and Brazilian trade show market •Manage the US pavilion during SIAL Paris

During two weeks, welcome and inform visitors about the car 308, answer to their questions. Take potential clients contact information and help during the daily activities (giving pictures, doing the flash mobs)

• Analyse the current database and the financial situation of the workshop in order to find new targets. • Write a 10 pages report, established a customer catchment area and develop a special catalog. • Performed industry analysis and market research analyzing trends and current issues. • Update and change the price of the service and manage the advertisement in a mass email campaign. • Create sales arguments, daily prospect and write small reports to monitor the outcomes. • Follow up with current customers.

• Process and prepare online orders • Respond to customer inquiries and resolve issues • Manage returns, refunds, and record transactions • Assist in managing store inventory