Juliette Bauret

- Managed a team of 5 designers across brand and product design, leading the company’s rebranding and design system creation. - Redesigned and rebuilt the B2C platform, leveraging the API to support the company’s shift to B2C and entry into the European market. - Led Discovery workshops and user tests across markets to identify pain points and align the platform with user needs. - Collaborated with cross-functional teams (developers, product managers) to prioritize scalable and user-centric features. - Implemented iterative design and testing processes to continuously refine the platform and enhance the user experience. Skills: Repositionnement de marque · Management · Refonte · Prototyping · E-commerce · Figma (logiciel) · Design System · Ateliers

- Organised and facilitated a Design Sprint to integrate a new payment method into the B2C banking app, taking on multiple roles: organiser, facilitator, designer, and lead for user testing and reporting. - Performed a design system audit, delivering a detailed report based on UX research methodologies.

- Led UX research to map the AS-IS process of complex SaaS factory production management tools, identifying pain points and defining quick wins to optimize workflows from ideation to final product delivery - Redesigned a communication validation tool for product launches in retail as an Individual Contributor, taking full responsibility for organizing, facilitating, and designing the solution through a remote Design Sprint with multiple stakeholders. - Initiated and designed the core components** of a design system, organizing workshops with designers and developers to unify components across tools.

Led user research and designed interfaces for a business card and payment management system, covering a mobile app, a desktop app, and a back-office platform, each tailored to different end-users.

- Led extensive UX research through qualitative user interviews to shape the first MVP of the product. - Designed and delivered the MVP, covering wireframes, high-fidelity prototypes, and user testing, followed by multiple on-site test iterations in Paris, London, NYC, and Los Angeles to refine the experience. - Drove the Product Management of the iOS and Android applications, ensuring a cohesive vision from research to execution.

- Designed and prototyped a mobile app MVP using Lean Design methodology to help the bank expand its market and attract more families. - Led guerrilla research, interviewing 100+ users, and facilitated workshops with clients and stakeholders to refine the product.

SOBUZZEE CHANGE ( FCB Group ) POMSET H5 PUBLICIS CONSEIL ( Publicis Group ) DIGITAS LBI ( Publicis Group ) CITÉ DE LA MODE ET DU DESIGN PARISIANISME PUBLICATIONS

- Web Design - Digital Brand Content production - Social Media Campaign - Social Media production : Post, Canvas, Twitter moments, Stories, ... - Motion design storyboard and management Accounts : Renault, Dacia, AXA, BNP Paribas, Orange, Maggi, La Poste

Skills: InDesign · Adobe Illustrator · Adobe Photoshop

Art Direction for Smartcity Project - Cityhall of Paris's Head Cabinet : - Web Design - Interactive Dashboard mockups - Illustrations print & web Graphic Designer for Paris.fr - Communication and Information Head Office - Mobile app mockup - Illustrations - Print Ads