Juliette Chamorel

Key Responsibilities: • Strategic Development: Develop a comprehensive 360° marketing strategy aligned with the company's vision to achieve revenue goals. Identify and expand into new market segments based on customer needs. Adapt the marketing mix for upcoming centers (2025), including product offerings, pricing, and customer experience. • Marketing & Growth: Execute integrated marketing plans focused on brand awareness, acquisition, and retention. Manage online (SEO, social media, CRM, etc.) and offline (physical centers, local communications) growth strategies. Monitor performance through KPIs and reporting, optimizing for customer acquisition and loyalty (upsell, cross-sell, NPS, referral programs). • Project Management: Oversee the execution of workshops, talks, and online programs from planning to post-event analysis, ensuring budget adherence and resolving unforeseen issues.

As PMM, I am at the crossroads of Customer Success, Sales, Product, and Marketing to tell the story of Alan and our Health Services, creating fans out of our admins and members. • Key responsibilities : Engage and delight Alan customers to raise awareness on our services and turn them into superfans (adoption). Own or support key building blocks of the member lifecycle to increase key member metrics such as adoption and dependent ratio. Increase adoption of Alan’s health services by preparing the go-to-market of our new features (storytelling, emailing campaign, pitchdeck, Sales training) Increase the perceived value of our services among customers, evangelizing our health services usage to differentiate from competitors and retain customers. Demonstrate the impact of Alan on key performance metrics (work stoppage, wellbeing, operational efficiency…) and develop a compelling story shared with admins. Define success criteria how we can measure perceived value. • Build a long-term health partner relationship between Alan and companies (retention). Manage product legacy by defining and rolling out transition plans to retire products and migrate our portfolio to new products Support sales & customer success teams by producing the required playbooks and materials to continuously upsell companies. Define and roll-out upsell playbooks at scale. Own the definition and execution of campaigns about prices

Cajoo was acquired by Flink after 15 months of existence. I was in charge of building the Performance Marketing division, with the aim of acquiring qualified users at the right cost, and implementing loyalty/referral techniques in an ultra-competitive environment. Key responsibilities : • Acquisition (Paid Marketing) Build our strategy : develop and test online and offline acquisition channels (Meta, ASA, Google Ads, Twitter, Tiktok, Snapchat, flyering, phonecalls) and define our acquisition and remarketing strategy (budget, channels, creatives, messaging) Drive our agencies in charge of running the campaigns and doing a weekly reporting : we had 3 (digital agency, streetmarketing agency, phonecall agency) Define the briefs for our creative studio - A/B testing / sharing of learnings / production monitoring • Retention (CRM) Own the release of the Cajoo loyalty program: benchmark, program definition, implementation in coordination with Product, Tech and Data teams. Define the customer segmentation (RFM model) for our CRM animation Define the CRM planning in collaboration with sales and operations Setup customer lifecycle campaigns (onboarding, post-purchase, churn) Monitor performances and share learnings • Acquisition / Awareness (Partnerships) Define a partnership strategy Support the implementation of some partnerships Monitor performances • Management of a team of 2 permanent contracts : 1 Partnership Manager + 1 CRM Manager

DAY+ is an innovative, French and 100% natural brand of dietary supplements. Acquisition: optimize product marketing on our e-commerce site - Define the digital strategy on Facebook Ads and Google Ads. - Test new acquisition channels such as Youtube or Snapchat. - Lead our digital agency for operational campaign management. - Optimize performances and main KPI (CAC, LTV/CAC) - Monitor performances Product Management: improve the user experience and conversion rates on our website - Define and execute the sales promotion calendar: product launches, product sheet updates, implementation of sales offers. - Management of all technical issues: migration of subscription application, modification of logistics flow, development of new functionalities, etc. - Project management for a web redesign CRM: retain existing customers - Implement the Klaviyo emailing tool - Define and execute the editorial calendar - Build a CRM/PRM strategy with email path automation (e.g. abandoned cart, up-sell) Social Content Management (before the arrival of a Communications Manager): develop our organic visibility online and community - Define the editorial calendar for social networks (contests, lives Instagram) - Community management - Produce visual content (shooting, graphic design, etc.)

Within the E-commerce entity of My Little Paris (70% of revenue), I am Product Manager of the websites of the different businesses: My Little Box, Gambettes Box, Gina, My Little Corner, and My Little Beauty. Working directly with the technical team that I lead on a daily basis during stand-ups, I guarantee the performance of the My Little Box, Gambettes Box & Gina e-commerce platforms for France, Germany and Japan. I'm the link between the business teams and the developers: gathering requirements, analyzing & understanding the issues, prioritizing in the backlog, presenting to the Tech team, acceptance, monitoring production start-up and communicating technical evolutions. Lastly, I'm generally in charge of various projects involving tech, such as the launch of the Premium offer, the change of logistics provider, the need for mini-sites for branding purposes (e.g.: event platform for the Beauty School)... Examples of projects carried out: - Launch of "Les Extras" offer on My Little Box. Construction of the offer, user panels, communication strategy, operational implementation. 5000 subscribers in 24 hours, representing €20K in additional sales every month. New wave of 1000 subscribers sold out in 12 hours 6 months after launch. - Migration of the My Little Corner site from Magento to Shopify. - Launch of heygina.fr // Shopify site mylittlebeauty.fr - Redesign of the "My account" area - Redesign of our offer pages and gift subscription purchase via activation code - SEO audit

Project 1 (October 2017 to January 2018) - Redesign of the accorhotels.com customer area Within the Customer - CRM Service division, I worked as part of the feature team set up for the redesign (E-commerce, CRM, marketing, UX/UI designers, developers) and carried the customer data collection needs. Objective: to improve the experience of Le Club AccorHotels member customers on this platform and enrich customer knowledge. To achieve this, we were looking at the need for data collection throughout the customer journey (at the hotel, in the booking hallway, lifecycle emails and in the customer area). We released a new customer account, more streamlined and designed, with a few new data collection fields. Project 2 (January - October 2018) - Junior Product Owner on a B2B product called ACDC (the customer record shared between all hotels & customer service teams). Objective: continuously improve the product to make hoteliers' daily lives easier. I collected the needs of the various users, and studied them to ensure a prioritization of the backlog that would create value for users. We took care of the entire design phase, monitoring integration with acceptance and production testing phases, as well as product communication (release notes). On this project, I was also in charge of moderating content entered by users in view of GDPR compliance requirements prior to the adoption of an automated solution. I also had a number of other one-off assignments, such as : - Competitive intelligence: full benchmarking of competitor and non-industry customer spaces. - Coordination of in-house teams on certain projects (e.g. bug tracking) - Building needs and arguments (bench, user tests, etc.) - Organization of in-house workshops to gather business requirements