Juliette Thoby

Venture designer responsible for creating, incubating & growing corporate ventures to deliver value for companies beyond their core - Managing project's team of up to 4 people. Responsible for project planning, work delivery quality, client & stakeholder management and the upskilling of colleagues - Identification of 20 + business opportunities for international brands based on 4C analysis Exploring desirability with different user research methodologies to validate product/market fit in the market. Transferring knowledge with the creation of user research toolkits for B2B & B2C testing - Design of digital experiences for 10+ products, from MVP to scaling,  to improve usability and drive user engagement & retention. - Developing strategic go-to-market strategies, including crafting a unique value proposition and brand positioning definition - Turning business concepts into a product strategy for 3 Ventures, from defining & prioritizing product features to establishing experience principles, writing product requirements documents, and assessing DVF - Leading the Venture Academy in Berlin, responsible for recruiting design interns and mentoring them along their growth journey - Developing internal toolkits - B2C & B2C testing methodologies, AI for venturing - to spread knowledge across the company

Branding/ UX design / Social Media - Design production from a 360° perspective: Creation of 3D& motion graphics, printed collaterals, website banners, internal communication assets and digital campaigns. - Expansion of the new brand identity by the creation of new brand guidelines, the development of templates and the exploration of a new look&feel. - Delivering assets for social media channels and audiences, with an understanding of how to adapt and tailor them for various media and formats. - Collaborating with different stakeholders- growth, retail, PR, product. Advising them on their needs and advocating for consistent and cohesive design throughout the company. - Ownership of projects from ideation through production, and receive feedback at all stages - Collaboration with the Product Design team on UI/UX design for partners website pages. - Participation in the hackathon. Creation of a new offer for scholars with an adaptative selection of products and offers. Design of an MVP.

Branding / Artistic direction / web material - Brand identities conception - logos and style guidelines - for various start-ups (PPRO, Franzuela...) - Building and expanding new brand guidelines across supports for Camunda - Print and web promotional materials ( flyers, leaflets, advertising, posters ) for Camunda Con - Art direction, production, edition, and motion design of video for Ebizmarts - Creation of 3d animated videos - Layout design for a Berlin's guide in collaboration with Aden Immobilien - Creation of websites for Cirkofonic

Innovation/ design research/ music industry - Establishment of partnerships with influent people of the music and digital design industry - Creation of concepts for attractive cultural hubs - Analysis of upcoming trends, needs of Berlin’s scene and competitors’ researches

Prospective design / Design fiction / Trends analysis - One-week multidisciplinary workshop - Prospectives scenarii for Paris 2165 - Analysis of collaborative, socio-cultural and numeric uses of today's Parisian - Openlab with 'Science&Avenir'journalist

Innovation / Design thinking / Product and service design - Creation of a multidisciplinary method of work - Development of a new firm's strategy and a new market positioning - Design of 3 projects each one including a product and a service - Forward-looking analysis of the market - Lead of user's interviews and observations - Conception and layout design of presentations - Graphic charter and data visualization graphics for a magazine - Development of an iconographical language