Julio Cañizares Méndez

– Led the planning and design of BI solutions across the online division. – Built a full end-to-end semantic model in Power BI, integrating data from Operations, Product, Acquisition Marketing, CRM and Risk. – Defined queries, stored procedures and scheduled tasks in coordination with external technical teams. – Developed a complete suite of dashboards and reports for business users. – Automated BI-to-CRM data ingestion processes to enrich user targeting – Planned BI projects at group level, proposing architecture, resource needs and global roadmap. – Performed KPI analysis, customer behaviour studies, profitability assessments and risk-related analyses. – Provided analytical support to multiple stakeholders across the online business.

– Designed semantic models in Power BI for several business units within the online division. – Delivered dashboards and reports for operational, CRM and product teams. – Supported Salesforce Marketing Cloud with data modelling, automations and workflow optimisation. – Automated legacy reporting processes to improve consistency and reduce manual workload. – Conducted KPI tracking, periodic performance reports and ad-hoc analyses (customer behaviour, product and BU profitability, promotional impact). – Supported CRM and marketing campaigns with data insights, target segmentation and commercial recommendations.

– Automated manual payment processes by developing an advanced VBA application, reducing processing time and errors. – Collaborated with technical teams & external providers to implement and maintain risk evaluation tools, including rulesets and alert systems. – Defined fraud and AML risks, and designed operational procedures for prevention and detection. – Supported business and operations teams in risk mitigation activities.

– Applied anti-money laundering (AML) and counter-terrorist financing (CTF) regulatory measures, including KYC, customer onboarding, screening procedures, and ongoing transaction monitoring. – Assessed business relationships, banking activity, and source-of-funds documentation to ensure compliance with internal and regulatory standards. – Reviewed and analysed financial, tax, and asset documentation, conducting enhanced due diligence (EDD) when required. – Prepared detailed compliance reports and supported decision-making on risk classification and case escalation

– Quality and processes audit in store network (equity and voluntary chain). – Oversight in administration, operations and commercial processes. – Support and advice to associates (B2B) in quality and processes. Support to KAMS. – Audit reports and improvement proposals.

– Business KPIs and P&L analysis and control. Deviation analysis. Action and improvement plans. – Team leader for technological marketplaces in hypermarket. – Managing of marketing campaigns and commercial actions in store. – On site managing and control of point of sale. Pricing and assortment at the store. – Purchasing, stock and suppliers controlling. Commercial actions with suppliers