Julius Roy-Macauley

Owned end-to-end GTM delivery for US market expansion, acting as the delivery bridge between transatlantic senior leadership and distributed execution teams. Onboarded and embedded Notion as a core delivery and operations platform to support creative marketing workflows, streamline cross-functional collaboration, and improve delivery predictability. Established and scaled a global expansion team to localise assets across regions, feeding performance insights back into product communication priorities to define measurable KPIs and optimise audience targeting. – Market Entry Strategy: Architected the end-to-end GTM framework for US market expansion, driving strategic bridge between transatlantic leadership and execution teams. – Operational Excellence: Led the organisational change management initiative to embed Notion as the centralised 'Source of Truth', streamlining cross-functional workflows and improving delivery predictability. – KPI Framework: Developed standardised global expansion templates, resulting in a 40% uplift in performance metrics and enhanced reporting visibility for C-Suite stakeholders.

Spearheaded the presentation of end-to-end advertising solutions across email, digital, product, digital and event channels to drive acquisition, platform engagement, and partner collaboration against stakeholder objectives. Developed BAU frameworks by implementing an Asana, Campaign Monitor & Hubspot program stack for internal briefing, refined messaging strategy and campaign-level testing/analytics in alignment with business goals. – Strategic Program Ownership: Spearheaded the delivery of integrated advertising and engagement solutions, aligning partner collaboration with core stakeholder business objectives. – Operational Frameworks: Built bespoke CRM integrated programs (Asana/Hubspot) to manage full-cycle delivery of high-impact C-suite summits. – Financial Impact: Generated £225k in qualified value (surpassing £180k KPI) by synthesizing complex information flows into deliverable project outcomes.

Led EMEA GTM for Ads product "Here We Grow” events series. Managed campaign localisation, performance reporting and leading channel optimisation across digital, email and events touchpoints for EMEA as well as emerging markets (including LATAM). Partnered with regional teams in a matrix structure to localise assets across EMEA, feeding campaign performance insights back into product communication priorities and to identify key campaign objectives to draw measurable KPIs and deliver communications targeting identified profiles. – Strategy Implementation: Led EMEA GTM for the "Here We Grow" series, managing campaign localization and performance reporting across EMEA and emerging markets (LATAM). – Decision Support: Developed a "Campaign Awareness Tracker" using Google Sheets/Excel to provide real-time qualitative and quantitative insights for senior leadership. – Stakeholder Satisfaction: Increased key stakeholder satisfaction by 38% through iterative, sprint-based A/B testing and agile problem-solving.

Key manager as part of internal agency, “365”, combining the execution of strategic, data-driven digital campaigns with the maintenance of brand compliance, risk assessment and adherence to corporate policies. Managed multiple end-to-end projects, working with stakeholders to deliver campaigns across print, digital, social media, and CRM channels supporting key business objectives of growth within the digital sector. – Organizational Design: Played a key role in an internal agency restructure, transitioning to an insights-driven marketing automation model to improve operational efficiency. – Strategic Reporting: Led the "Annual Insights Report," delivering the first digital-first rendition; utilized quantitative analysis to increase microsite traffic by 37%. – Risk Management: Navigated highly regulated environments, ensuring 100% adherence to corporate policies and brand risk assessments.

Managed global media campaigns across financial consulting client databases, delivering project governance across digital, social and strategy to maximise touring engagement and brand fulfillment metrics. – Partnership Building: Managed global media campaigns for financial consulting clients, governing project strategy to maximize engagement and brand fulfillment. – Community Mentorship: Initiated the "A&R Executives" club, facilitating monthly cross-departmental meetings to foster youth mentorship and explore new business opportunities with local colleges.

Managed full-cycle governance for the GLITCH 2.0 community movement, sustaining 70% active engagement across a 100k+ client base. Led the planning and delivery of community workshops (Hackney Symposium), providing digital marketing education and driving consistent WoW growth. Analysed initiative performance to keep the team accountable for brand fulfillment and sales targets. – Strategy Development: Managed full-cycle governance for the GLITCH 2.0 community movement, maintaining 70% active engagement across a 100k+ global user base. – Youth Development & Insights: Led the planning and delivery of "Hackney Symposium" workshops, providing community education and utilizing performance measures to drive 4% WoW growth. – Strategic Analysis: Analyzed initiative performance data to ensure team accountability against brand fulfillment and strategic sales targets.