Jurij Smolenskij

As the founder of A4G Be Visible, I work directly with brand owners and manufacturers to grow and protect their business on Amazon. With over 10 years of hands-on experience across Vendor and Seller Central, I lead strategy, oversee execution, and ensure every client gets real, measurable results. A4G Be Visible is a full-service Amazon marketing agency. We specialise in: SEO-optimised listings that convert Data-led PPC strategy and management A+ Content and Brand Store design Brand protection and IP enforcement Global expansion: EFN, PAN-EU, NARF Compliance, VAT support & account setup Hybrid 1P/3P account management I stay involved in every project — from strategic planning to performance reviews — to make sure we deliver growth, not guesswork. If you're a brand owner ready to take control and scale on Amazon, let’s talk. Stay Visible – Be Visible.

Managing hybrid Amazon strategy (1P + 3P) at Lansinoh. Leading marketing planning and execution across marketplaces. Overseeing external agencies to drive performance and growth.

At Clasado Biosciences, I managed and executed the Amazon strategy for Bimuno®, a leading prebiotic supplement, across the UK, Germany, wider EU, and US markets. My role focused on international expansion and driving sales growth through comprehensive Amazon marketplace strategies. I led the successful expansion into Germany and EU markets via Amazon’s European Fulfilment Network (EFN), while also supporting US growth initiatives. This involved full management of Amazon Seller Central accounts, including SEO-driven listings, PPC campaigns, and customer experience. Key responsibilities and achievements: -Managed Amazon operations in the UK, DE, EU, and US, ensuring growth through optimised listings, ads, and customer service. -Delivered international expansion through EFN, driving cross-border sales in Germany and Europe. -Implemented CRM email marketing campaigns to increase customer retention and lifetime value (LTV). -Executed deals and promotions strategies to boost conversion and sales during key retail periods. -Launched external traffic campaigns to improve ranking and drive additional revenue. -Managed Helium 10 setup and executed keyword ranking strategies to enhance visibility. -Conducted market research and competitor analysis to support new product development (NPD) and strategic decision-making. -Developed and implemented a Subscribe & Save (SnS) strategy, increasing repeat purchase rates and LTV. -Optimised Amazon Brand Store and A+ content to improve customer engagement and conversions. -Analysed funnel performance across awareness, consideration, and conversion to improve ROAS and reduce ACOS. This role strengthened Bimuno®’s position in the UK, EU, and US markets through strategic planning and execution.

At J&JS UK LTD, I managed brand development and e-commerce operations for a wholesale model business, focusing on Amazon EU marketplaces and other online sales channels. My role involved expanding international presence, growing B2B and B2C sales, and optimising online performance through targeted marketing and operational strategies. Key responsibilities and achievements: -Managed Amazon Seller Central accounts across multiple EU marketplaces, setting up and optimising international FBA listings to expand wholesale distribution and streamline fulfilment. -Conducted global product and supplier research, negotiating competitive pricing and securing reliable sourcing for a diverse product range. -Developed and executed brand marketing strategies, including social media management, SEO, and PPC campaigns, to increase product visibility and drive sales. -Managed online stores and sales platforms, ensuring smooth operations, consistent brand representation, and optimised conversion rates. -Implemented online sales strategies, including promotions and marketplace optimisation, leading to measurable growth in sales volume and revenue. -Led SEO strategy and implementation, significantly improving organic search rankings and generating increased website traffic. -Planned and executed successful PPC campaigns on Amazon and external platforms, improving ROAS and supporting sales objectives. This role strengthened my expertise in wholesale e-commerce, Amazon marketplace management, and digital marketing, delivering consistent sales growth and expanding the company’s reach across EU markets.

As a Freelance Amazon Account Manager, I provided end-to-end account management services for a variety of clients across different product categories and regions. My focus was on helping brands establish, manage, and scale their presence on Amazon through customised strategies and hands-on support. Key responsibilities and achievements: -Set up and managed multiple Amazon Seller Central accounts, including storefront management, product listings, and catalog optimisation. -Conducted keyword research and implemented listing optimisation strategies to improve organic visibility, ranking, and conversion rates. -Developed and executed tailored PPC campaigns, including strategy development, campaign creation, daily monitoring, and performance analysis to maximise ROAS. -Identified and resolved account issues, providing proactive solutions to ensure smooth operations and compliance with Amazon policies. -Communicated directly with clients to understand their business goals, provide regular updates, and offer strategic recommendations to drive sales growth. -Managed account budgets, monitored performance metrics, and adjusted strategies to achieve client targets and maximise profitability. -Prioritised customer service, maintaining strong client relationships built on trust, transparency, and a commitment to delivering measurable results. This freelance role allowed me to work with a diverse range of businesses, enhancing their success on Amazon through tailored account management, strategic planning, and continuous optimisation.

As General Manager at Anglian Country Inns, I was responsible for the day-to-day operations and strategic development of multiple hospitality venues. My role focused on business development, marketing strategies, P&L management, and team leadership to drive revenue growth and deliver exceptional guest experiences. Key responsibilities and achievements: -Successfully managed daily operations across multi-site venues, ensuring consistent service quality and operational efficiency. Increased revenue through targeted marketing strategies, upselling initiatives, and customer engagement programmes. -Implemented effective cost control measures, reducing operational expenses while maintaining high service standards. -Recruited, trained, and developed high-performing teams, resulting in improved staff retention, productivity, and customer service. -Maintained high customer satisfaction by delivering outstanding service and swiftly addressing customer concerns. -Oversaw full P&L accountability, including budgeting, financial forecasting, and delivering sustainable profitability. Delivered successful refurbishment projects, enhancing customer experience and increasing venue appeal. -Built and maintained strong relationships with suppliers and stakeholders, securing favourable contracts and partnerships. -Ensured compliance with health and safety regulations, creating a safe environment for guests and staff. Continuously improved operational procedures, increasing efficiency and productivity across all areas. Dynamic and results-oriented, I am experienced in leading teams, optimising operations, and delivering strong financial results. I’m passionate about creating memorable guest experiences while ensuring operational and financial success.