Justine Doucin

I support brands to solve business challenges through research, data management and analysis. Past missions: • L'Oréal (Jul-Oct 2025) - Production of analytical reports for influencer marketing campaigns. Conduct qualitative content analyses to identify social media trends, highlight effective formats, recurring themes, and key engagement drivers. • INA (April-May 2025) - Collect and structure social media data (via Youtube Analytics & Meta Business Suite) to support audience analysis and revenue allocation • Flashs (Apr-Sep 2024)- Surveys creation, press release redaction • Sålt (Jan-Mar 2024) - Consulting for employee advocacy program

Expert in data intelligence within the Luxury industry - 'Media Research Image' department: - Coordinated media research projects for all LVMH sectors: managed large data sets, ensured data accuracy & quality, developed monthly reporting and adhoc analysis. - Led brand equity studies to empower LVMH top management defining global strategies. - Conducted in-depth qualitative studies for brand DNA understanding & improvement. - Developed analysis on digital media (including display, paid search) - Built and deployed advanced social listening and micro-influencer tools - Established a new vision for “attention” measurement - Challenged and refined existing research methodologies, elevating accuracy and delivering actionable insights.

Expertise across diverse sectors: FMCG, beauty, insurance, bank, automotive, tourism: - Drove brand growth: Conducted multi-country brand equity studies, delivering actionable global and local insights. - Optimized marketing effectiveness: Measured communication efficiency through creative testing, communication testing, post-tests, and geo-marketing analysis. - Enhanced customer experience through targeted satisfaction studies and insights. - Supervised statistical processing to guarantee the accuracy and reliability of analytical outcomes. - Produced clear, impactful reports and presentations that translated complex data into actionable business recommendations. - Monitored financial performance with my director, ensuring alignment with our objectives - Proactively managed daily client interactions, fostering strong, trust-based partnerships

CMI tasks performed for the 'household care' category at european level : - Market research management of all types : pricing, packaging, pre/post tests, concept tests - Creation of business performance reporting - Identification of tactical opportunities for the business - Data collection & analysis from panels: Nielsen, Europanel, Milward Brown - Organisation of meetings between the department & final consumers in order to co-create/improve products

- Creation of a full analysis on the 'French families' target: collection of insights and building analysis on their behavior and consumption (product, media etc.), to provide better products & services and adapt our communication. - Management of a quantitative studies - Management of qualitative studies through an online consumers’ community - Creation of pricing benchmark

Involvement into the production of international surveys into the SAT department (Services Automotive and Technology) - Writing & testing questionnaires - Management & monitoring of multi-country surveys - Checking statistical processing - Creating detailed analysis reports - Analyzing data

Providing solutions to clients about savings & stock options

Internship in communication Agency - Prospect & develop target accounts to create sales-ready leads & opportunities - Implement operational & strategic marketing actions (competitor monitoring, undertake market research for the launch of a new product) - Create & update communication’s tools

- Mediaplanning: selection of media type, locations and advertising formats - Campaign monitoring (online, broadcasting ...) & improvement of the campaign strategy