Justine Pelisson

𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗼𝗳 𝗪𝗜𝗣, 𝗮𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝘄𝗼𝗺𝗲𝗻 𝗶𝗻 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴, 𝗳𝗿𝗼𝗺 𝗰𝗮𝗿𝗲𝗲𝗿 𝗼𝗿𝗶𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻. 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝘃𝗶𝘀𝗶𝗼𝗻, 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝘁𝗼 𝗯𝗿𝗶𝗱𝗴𝗲 𝘁𝗵𝗲 𝗴𝗲𝗻𝗱𝗲𝗿 𝗴𝗮𝗽 𝗶𝗻 𝗦𝗧𝗘𝗠 𝗳𝗶𝗲𝗹𝗱𝘀. 🎯 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒂𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 𝒂𝒏𝒅 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: ✓ 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗪𝗜𝗣’𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹 𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻, informed by 40+ qualitative interviews and 250+ survey responses, to address gender disparities in engineering. ✓ 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝘁𝗵𝗲 𝗠𝗩𝗣 in collaboration with BAM Tech, ensuring a user-centric design. ✓ 𝗦𝗲𝗰𝘂𝗿𝗲𝗱 𝗽𝗶𝗹𝗼𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻, through targeted networking and relationship-building efforts. ✓ 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝗴𝗼-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, including marketing, sales, and user acquisition plans to attract and engage users. ✓ 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗻𝗴 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗳𝗼𝗿 𝘄𝗼𝗺𝗲𝗻 𝗶𝗻 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴, advocating for increased representation in STEM industries.

𝗖𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝗶𝗻𝗰𝘂𝗯𝗮𝘁𝗲𝗱 𝗮𝘁 𝗟𝗲 𝗩𝗶𝗹𝗹𝗮𝗴𝗲 𝗯𝘆 𝗖𝗔, 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝗿𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴, 𝗿𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗹𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝗠𝗶𝗻𝗶𝗺𝘂𝗺 𝗩𝗶𝗮𝗯𝗹𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 (𝗠𝗩𝗣) 𝗳𝗼𝗿 𝗺𝘆 𝘆𝗼𝘂𝗻𝗴 𝗶𝗺𝗽𝗮𝗰𝘁 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗪𝗜𝗣. 🎯 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒂𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 𝒂𝒏𝒅 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: ✓ 𝗥𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: Collaborated with experts at Le Village by CA to redefine and enhance the brand identity, ensuring it aligns with the startup's mission and values. ✓ 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Worked closely with mentors to articulate a clear and compelling value proposition, targeting the right audience and addressing key market needs. ✓ 𝗠𝗩𝗣 𝗟𝗮𝘂𝗻𝗰𝗵: Successfully launched the MVP, incorporating feedback from potential customers and partners to improve product-market fit. ✓ 𝗣𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Regularly pitched the project to potential customers and partners, leveraging the network and resources provided by Le Village by CA. ✓ 𝗠𝗲𝗻𝘁𝗼𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴: Gained invaluable insights and guidance from industry experts and mentors, leading to strategic connections and growth opportunities.

𝗟𝗲𝗱 𝘁𝗵𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 𝗮𝘁 𝗠𝗮𝗼𝗿 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁𝘀, 𝗯𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗜𝘀𝗿𝗮𝗲𝗹𝗶 𝗧𝗲𝗰𝗵 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗜𝘀𝗿𝗮𝗲𝗹𝗶 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗮𝗻𝗱 𝗸𝗲𝘆 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗽𝗹𝗮𝘆𝗲𝗿𝘀. 🎯 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒂𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 𝒂𝒏𝒅 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: ✓ 𝗗𝗲𝗳𝗶𝗻𝗲𝗱, 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱, 𝗮𝗻𝗱 𝗳𝗼𝗿𝗺𝗮𝗹𝗶𝘇𝗲𝗱 the business development processes and approach, including KPIs, governance, trackers, and tools. ✓ 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗲𝗱, 𝗱𝗿𝗼𝘃𝗲, 𝗮𝗻𝗱 𝗻𝘂𝗿𝘁𝘂𝗿𝗲𝗱 𝗻𝗲𝘄 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 between European corporates and Israeli startups, generating 6 new deals worth $200K ARR. ✓ 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗼𝘃𝗲𝗿 𝟭𝟬 𝘀𝗲𝗰𝘁𝗼𝗿-𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗺𝗮𝗿𝗸𝗲𝘁 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗱𝗲𝗰𝗸𝘀 to inform and guide strategic decisions. ✓ 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗲𝗱 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟭𝟴𝟬 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻𝘀, significantly expanding market reach. ✓ 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗲𝗱 𝟱 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗱𝗶𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗧𝗲𝗹 𝗔𝘃𝗶𝘃 for international corporates, fostering deeper connections and understanding of the Israeli tech landscape. ✓ 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗲𝗱 𝗠𝗮𝗼𝗿 𝗮𝗻𝗱 𝗼𝘂𝗿 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝘁 𝗸𝗲𝘆 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗲𝘃𝗲𝗻𝘁𝘀 and forums like Vivatechnology, BPI BIG, France Digital Day, but also thematic events in Cybersecurity, Construction, Cloud Computing

𝗣𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗪𝗜𝗟𝗟𝗔 𝗦𝗧𝗔𝗥𝗧 𝟲-𝗺𝗼𝗻𝘁𝗵 𝗶𝗻𝗰𝘂𝗯𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗶𝗻 𝗣𝗮𝗿𝗶𝘀, 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝘁𝗼 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗲𝗮𝗿𝗹𝘆-𝘀𝘁𝗮𝗴𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗶𝗻 𝗿𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀. 🎯 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒂𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 𝒂𝒏𝒅 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: ✓ 𝗙𝗿𝗮𝗺𝗲𝗱 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝗹 𝗰𝗹𝗲𝗮𝗿 𝘃𝗮𝗹𝘂𝗲 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 for an EdTech/HRTech project, crucial for positioning the product in the market. ✓ 𝗗𝗲𝗳𝗶𝗻𝗲𝗱 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗼𝗳 𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗹𝗮𝗻, ensuring a robust and scalable model for future growth. ✓ 𝗖𝗼𝗻𝗱𝘂𝗰𝘁𝗲𝗱 𝗮𝗻 𝗲𝘅𝘁𝗲𝗻𝘀𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝘁𝘂𝗱𝘆, providing valuable insights into target demographics, market needs, and competitive landscape. ✓ 𝗥𝗲𝗰𝗲𝗶𝘃𝗲𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗴𝘂𝗶𝗱𝗮𝗻𝗰𝗲, significantly enhancing our business development skills and entrepreneurial mindset.

𝗜𝗻𝘁𝗲𝗿𝗻𝗲𝗱 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗵𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝘁𝗲𝗮𝗺 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻, 𝗯𝗿𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗴𝗹𝗼𝗯𝗮𝗹 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘁𝗼 𝗿𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲 𝗕𝗖𝗚'𝘀 𝗯𝗿𝗮𝗻𝗱 𝗶𝗺𝗮𝗴𝗲 𝗮𝗻𝗱 𝗮𝗱𝘃𝗼𝗰𝗮𝗰𝘆. 🎯 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒂𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 𝒂𝒏𝒅 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: ✓ 𝗖𝗿𝗲𝗮𝘁𝗲𝗱, 𝗿𝗲𝘃𝗶𝗲𝘄𝗲𝗱, 𝗮𝗻𝗱 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 across various social media channels (Twitter, LinkedIn, Facebook) using Sprinklr and native publishing tools to strengthen brand image and advocacy. ✓ 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗕𝗖𝗚 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗮𝗻𝗱 𝗪𝗼𝗺𝗲𝗻@𝗕𝗖𝗚 𝗱𝗶𝘃𝗶𝘀𝗶𝗼𝗻𝘀 on content selection, editing, and creation, including drafting social media posts and designing Photoshop "quote" cards. ✓ 𝗘𝘅𝘁𝗿𝗮𝗰𝘁𝗲𝗱 𝗮𝗻𝗱 𝗮𝗻𝗮𝗹𝘆𝘇𝗲𝗱 𝗱𝗮𝘁𝗮 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 from Sprinklr and LinkedIn Elevate to estimate brand engagement and outreach. ✓ 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗮 𝗴𝗹𝗼𝗯𝗮𝗹 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻, #BCGRoots, showcasing BCG's diversity in backgrounds and expertise, challenging the notion of a typical path to becoming a consultant, with 25 interviews to improve engagement and reach. ✓ 𝗕𝗿𝗮𝗶𝗻𝘀𝘁𝗼𝗿𝗺𝗲𝗱 𝗮𝗻𝗱 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗮𝘂𝗻𝗰𝗵 𝗼𝗳 𝘁𝗵𝗲 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 @𝗯𝗰𝗴_𝗹𝗶𝗳𝗲 (with 47.5K+ followers today), providing an authentic glimpse into the lives of BCG consultants worldwide; coordinated with consultants and offices to gather content, prepare captions, and schedule posts.

𝗦𝗲𝗿𝘃𝗲𝗱 𝗮𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗽𝗼𝗶𝗻𝘁 𝗼𝗳 𝗰𝗼𝗻𝘁𝗮𝗰𝘁 𝗳𝗼𝗿 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀, 𝗽𝗿𝗼𝘃𝗶𝗱𝗶𝗻𝗴 𝗴𝘂𝗶𝗱𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗼𝗻 𝘃𝗮𝗿𝗶𝗼𝘂𝘀 𝗮𝗰𝗮𝗱𝗲𝗺𝗶𝗰 𝗮𝗻𝗱 𝗹𝗶𝗳𝗲-𝗿𝗲𝗹𝗮𝘁𝗲𝗱 𝗶𝘀𝘀𝘂𝗲𝘀, 𝗶𝗻 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗮𝗱𝘃𝗶𝘀𝗼𝗿𝘀. 🎯 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒂𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 𝒂𝒏𝒅 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: ✓ 𝗔𝘀𝘀𝗶𝘀𝘁𝗲𝗱 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝘄𝗶𝘁𝗵 𝗶𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀 related to maintaining visa status, obtaining work authorization (CPT or OPT), traveling on a visa, program extensions, medical leave of absence, and transfers. ✓ 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗮𝗱𝘃𝗶𝘀𝗼𝗿𝘀 to reorient students based on the nature of their questions and their visa type (F1 or J1). ✓ 𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝗳𝗿𝗼𝗻𝘁 𝗱𝗲𝘀𝗸 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁𝗹𝘆, ensuring a welcoming and supportive environment for students.

𝗜𝗻𝘁𝗲𝗿𝗻𝗲𝗱 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗵𝗲 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 & 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝘁𝗲𝗮𝗺 𝗳𝗼𝗿 𝗙𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁, 𝗮𝗻𝗮𝗹𝘆𝘇𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁 𝘁𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝘁𝗼 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀. 🎯 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒂𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 𝒂𝒏𝒅 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: ✓ 𝗧𝗿𝗮𝗰𝗸𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗵𝗮𝗿𝗲 𝘃𝗮𝗹𝘂𝗲𝘀 𝗼𝗳 𝗟'𝗢𝗿é𝗮𝗹 𝗳𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 in France, Germany, Spain, Italy, the United States, and the UK, comparing them with main competitors on a monthly and quarterly basis. ✓ 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝗶𝗻-𝗱𝗲𝗽𝘁𝗵 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗿𝗲𝗽𝗼𝗿𝘁𝘀 𝗮𝗻𝗱 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗮𝗻𝗮𝗹𝘆𝘀𝗲𝘀 for top brands including Giorgio Armani, Viktor & Rolf, Diesel, Yves Saint Laurent, Proenza Schouler, and Cacharel. ✓ 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝗮 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝟲𝟬-𝗽𝗮𝗴𝗲 𝗳𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝘁𝗿𝗲𝗻𝗱𝘀 𝗿𝗲𝗽𝗼𝗿𝘁 that informed Emporio Armani's future launch strategy. ✓ 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝘁𝗵𝗲 𝗹𝗮𝘂𝗻𝗰𝗵 𝗼𝗳 𝗖𝗮𝗰𝗵𝗮𝗿𝗲𝗹'𝘀 "Yes I Am" and Proenza Schouler's "Arizona" fragrances by analyzing their marketing strategies. ✓ 𝗖𝗼𝗻𝗱𝘂𝗰𝘁𝗲𝗱 𝟴 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 𝗼𝗻 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿 through focus groups and quantitative data analysis to understand preferences and create detailed consumer profiles, refining marketing targeting. ✓ 𝗖𝗼𝗻𝗱𝘂𝗰𝘁𝗲𝗱 𝗮𝗻 𝗶𝗻-𝗱𝗲𝗽𝘁𝗵 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 of past mixed-gender fragrances to provide recommendations for the launch of Emporio Armani's "Stronger with You/Because It's You".

𝗚𝗮𝗶𝗻𝗲𝗱 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗮𝗻𝗱 𝘁𝗲𝗮𝗺 𝗱𝘆𝗻𝗮𝗺𝗶𝗰𝘀 𝘄𝗵𝗶𝗹𝗲 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗮𝘁 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲𝗱 𝗕𝗿𝗮𝗶𝗻 𝗮𝗻𝗱 𝗦𝗽𝗶𝗻𝗲 𝗜𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗲, 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗮𝗹𝗹𝘆 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 "𝗠𝘆𝗲𝗹𝗶𝗻 𝗣𝗹𝗮𝘀𝘁𝗶𝗰𝗶𝘁𝘆 𝗮𝗻𝗱 𝗥𝗲𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻" 𝘁𝗲𝗮𝗺 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗦𝗰𝗹𝗲𝗿𝗼𝘀𝗶𝘀 (𝗠𝗦) 𝘁𝗵𝗲𝗿𝗮𝗽𝗶𝗲𝘀. 🎯 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒂𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 𝒂𝒏𝒅 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: ✓ 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗮 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘁𝗲𝗮𝗺 to understand myelin degeneration and regeneration in MS patients. ✓ 𝗔𝘀𝘀𝗶𝘀𝘁𝗲𝗱 𝗣𝗵𝗗 𝘀𝘁𝘂𝗱𝗲𝗻𝘁 𝗖𝗵𝗮𝗿𝗹𝗲𝘀 𝗦𝗮𝗻𝘀𝗼𝗻 in studying the relationship between genetics, immunology, and neurobiological events during remyelination. ✓ 𝗔𝗻𝗮𝗹𝘆𝘇𝗲𝗱 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝗶𝗻 𝗼𝗹𝗶𝗴𝗼𝗱𝗲𝗻𝗱𝗿𝗼𝗰𝘆𝘁𝗲𝘀 (𝗢𝗟𝘀) 𝗺𝗮𝘁𝘂𝗿𝗶𝘁𝘆 and microglial activation between MS patients and controls, identifying a higher ratio of M1 to M2 microglia in MS patients. ✓ 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗴𝗮𝘁𝗲𝗱 𝘁𝗵𝗲 𝗻𝗮𝘁𝘂𝗿𝗲 𝗼𝗳 𝗰𝘆𝘁𝗼𝗸𝗶𝗻𝗲𝘀 𝗶𝗻 𝗠𝗦 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀 versus controls, focusing on their role in oligodendrocyte precursor cells (OPCs) differentiation. ✓ 𝗖𝗼𝗻𝗱𝘂𝗰𝘁𝗲𝗱 𝗹𝗼𝗰𝗮𝗹 𝗱𝗲𝗺𝘆𝗲𝗹𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝘀 𝗼𝗻 𝗺𝗶𝗰𝗲 using lysolecithin injections to observe OPC recruitment and microglial activation. ✓ 𝗨𝘁𝗶𝗹𝗶𝘇𝗲𝗱 𝗶𝗺𝗺𝘂𝗻𝗲 𝗺𝗮𝗿𝗸𝗲𝗿𝘀, such as CD86 for M1 microglia and Arginase 1 for M2 microglia, to study microglial activation. ✓ 𝗠𝗮𝗽𝗽𝗲𝗱 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀' 𝗴𝗲𝗻𝗲𝘁𝗶𝗰 𝗽𝗿𝗼𝗳𝗶𝗹𝗲𝘀 to their OPCs migration patterns.

𝗪𝗼𝗿𝗸𝗲𝗱 𝗮𝘀 𝗮 𝘄𝗮𝗶𝘁𝗿𝗲𝘀𝘀 𝗮𝗻𝗱 𝗯𝗮𝗿𝗶𝘀𝘁𝗮 𝗮𝘁 𝗚𝗮𝘂𝗱𝗿𝗼𝗻, 𝗮 𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝗰𝗼𝗳𝗳𝗲𝗲 𝗽𝗹𝗮𝗰𝗲, 𝗰𝗮𝘁𝗲𝗿𝗲𝗿, 𝗮𝗻𝗱 𝗿𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁 𝗹𝗼𝗰𝗮𝘁𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗵𝗲𝗮𝗿𝘁 𝗼𝗳 𝗕𝗿𝘂𝗴𝗺𝗮𝗻𝗻 𝗣𝗹𝗮𝗰𝗲, 𝗕𝗿𝘂𝘀𝘀𝗲𝗹𝘀. 🎯 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒂𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 𝒂𝒏𝒅 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔: ✓ 𝗦𝗲𝗿𝘃𝗲𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁𝗹𝘆, carrying heavy dishes and hot beverages for 8-hour shifts. ✓ 𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝘁𝗵𝗲 𝗽𝗿𝗲𝗽𝗮𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗵𝗼𝘁 𝗯𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝘀 on my own from breakfast to afternoon coffee breaks, including cappuccinos, lattes, and matcha tea. ✓ 𝗛𝗮𝗻𝗱𝗹𝗲𝗱 𝘂𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗿𝘂𝘀𝗵𝗲𝘀 𝗮𝗻𝗱 𝘀𝘁𝗿𝗲𝘀𝘀𝗳𝘂𝗹 𝘀𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻𝘀, reassuring and calming customers effectively.