Justine Santot

Product Marketing Manager

Salary / Daily rate

Lyon, France

Freelance

Can come onsite

Skills

Product MarketingGo-to-marketGrowthMarketing StrategyProduct StrategyCommunication CampaignFigmaCanvaEmailing

Languages

French (Native)English (Fluent)Spanish

About me

Intro

Product marketing manager recently graduated from the Data Analytics bootcamp at Le Wagon to deepen my data knowledge, I have a background in digital strategy and marketing with a strong acumen for product and business growth. Passionate about media, sports, and marketing I am a curious, rigorous, analytical and creative person.

Links

Work experience

Product Marketing Manager

Gens de ConfianceFreelance

May 2024 - Present

2 years 6 months

Remote, OR 97458, USA

Chez Gens de Confiance, une plateforme communautaire unique, je pilote la stratégie de mise sur le marché pour des verticales clés, incluant les annonces, la gestion des membres, la location de vacances saisonnière, la location immobilière longue-durée et le babysitting, en veillant à répondre aux besoins spécifiques de notre communauté d'utilisateurs fiables. - Piloter la stratégie de mise sur le marché des produits, avec une compréhension approfondie des besoins et préférences des utilisateurs. - Jouer un rôle de pivot entre le marché, les produits, et les équipes internes. - Orchestrer la veille concurrentielle et ajuster la stratégie en fonction des insights du marché. - Guider l'adoption des produits via des messages percutants et des canaux adaptés. - Définir un positionnement distinctif des produits face à la concurrence pour garantir une approche cohérente et impactante sur le marché.

Senior Performance Manager

Jellysmack

Jul 2022 - Oct 2023

1 year 4 months

- Growth hacking: Deep understanding of platforms value drivers and algorithms, resourcefulness, tenacity and boldness to test new initiatives (activation and optimization of monetization products, acquisition campaigns...), solution-oriented mindset - Business acumen: Deep understanding of cost mechanisms behind success, strong financial and analytics skills to optimize P&L and scale winning initiatives with a gross profit obsession, anticipating change management efforts - Team management: Autonomy to coordinate and organize an ecosystem of talents, ability to lead, influence, coach and grow talents, supporting them to reach their targets (both internally or externally) - ability to work across multiple divisions with peers - Client orientation: Oral and written communication skills, ability to talk with creators/salespersons, understand their stakes and constraints, develop strategies and influence their perspective to maximize common value - Content expertise: Understanding of content that works on specific verticals across formats and platforms, on top of trending verticals and creators, as well as editing and design styles, ability to work with production to adapt content input, with a creative mindset

CANAL+ Group

Sep 2016 - Jul 2022

5 years 11 months

92100 Boulogne-Billancourt, France

Marketing Digital Manager - Sport & Entertainment

May 2020 - Jul 2022

2 years 3 months

92100 Boulogne-Billancourt, France

Developed CANAL+ Sport media strategy by adapting editorial content to usages, developing consideration, engagement and interaction with audiences on all digital touchpoints. - Definition and implementation of digital strategy on social networks and video platforms (managing 70 accounts) - Digital ecosystem development for TV channels (+300M video views/+38% & +3M subscribers/+12% YoY) - Operations coordination of third-party platforms (Facebook, Twitter, Instagram, Snapchat, Dailymotion, YouTube ...) and development of CANAL + digital ecosystem audiences (launch of the Twitch channel and TikTok CANAL + Sport account) - Definition of marketing plans and relevant partnerships - Media campaign implementation, monitoring and optimization, production of reports and associated recommendations (1.3 M€ annual investment) - Launches and developments of new media concepts - Delivery of audience reports on the various platforms

Product Marketing Manager

Sep 2016 - May 2020

3 years 9 months

Région de Paris, France

- Definition of products and marketing mix - Development, launch, commercial deployment and business monitoring of new innovative products - Implementation of marketing strategies that allowed the placement of 900K new products - Orchestration of communication strategies allowing the retention of customers representing CA $ 500M

Desjardins

Feb 2015 - Jul 2016

1 year 6 months

Communication Manager - Desjardins Lab

Oct 2015 - Jul 2016

10 months

Developed a lab hosting new concepts and technological explorations to identify opportunities and innovative initiatives (fintech sector) - Development and management of a digital platform dedicated to entrepreneurial innovation

Intern creative space

Feb 2015 - Oct 2015

9 months

Digital platform for internal innovation and creativity - Editorial: copywriting, UX and marketing (daily) + KPIs monitoring with Google Analytics - Events: organization, animation, logistics, promotion, media coverage (weekly)

Marketing - Business development

Société de transport de Montréal

Jun 2014 - Oct 2014

5 months

Région de Montréal, Canada

'STM Merci' loyalty program management - Relationship marketing - Digital marketing

Research assistant

HEC Montréal

Jun 2013 - Dec 2013

7 months

Montreal, QC, Canada

Operations and Logistics Management Teaching Department - Assist the School's professors in their studies: data collection and compilation leading to successful research

Saleswoman - University store

COOP HEC Montréal

Feb 2013 - Mar 2013

2 months

Montreal, QC, Canada

Children's sports instructor

RCNM - Rythmique Club de Nîmes Métropole

Oct 2008 - Oct 2011

3 years 1 month

Nîmes, France

Teaching, training and coaching young gymnasts in competitive and amateur environment


Education

Le Wagon

Data Analyst

2023 - 2024

3 months

Media Institute

Advertising on social media

2020 - 2020

2 months

YouTube Creator Academy

YouTube certification

2020 - 2020

1 month

Université Paris Dauphine - PSL

Master's degree

2016 - 2018

2 years 2 months

HEC Montréal

Marketing/Gestion de projet

2012 - 2015

3 years 2 months

Lycée Albert Camus, Nîmes (30) FRANCE

Baccalauréat

2008 - 2011

3 years 2 months


Licenses & certifications

Le Wagon - Data Analytics

Issued: Dec 2023

Certified by Le Wagon

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