
Justine Santot
Product Marketing Manager
Salary / Daily rate
Lyon, France
Freelance
Can come onsite
Skills
Languages
About me
Intro
Product marketing manager recently graduated from the Data Analytics bootcamp at Le Wagon to deepen my data knowledge, I have a background in digital strategy and marketing with a strong acumen for product and business growth. Passionate about media, sports, and marketing I am a curious, rigorous, analytical and creative person.
Work experience
Product Marketing Manager
Gens de ConfianceFreelance
May 2024 - Present
2 years 6 months
Remote, OR 97458, USA
Chez Gens de Confiance, une plateforme communautaire unique, je pilote la stratégie de mise sur le marché pour des verticales clés, incluant les annonces, la gestion des membres, la location de vacances saisonnière, la location immobilière longue-durée et le babysitting, en veillant à répondre aux besoins spécifiques de notre communauté d'utilisateurs fiables. - Piloter la stratégie de mise sur le marché des produits, avec une compréhension approfondie des besoins et préférences des utilisateurs. - Jouer un rôle de pivot entre le marché, les produits, et les équipes internes. - Orchestrer la veille concurrentielle et ajuster la stratégie en fonction des insights du marché. - Guider l'adoption des produits via des messages percutants et des canaux adaptés. - Définir un positionnement distinctif des produits face à la concurrence pour garantir une approche cohérente et impactante sur le marché.
Senior Performance Manager
Jellysmack
Jul 2022 - Oct 2023
1 year 4 months
- Growth hacking: Deep understanding of platforms value drivers and algorithms, resourcefulness, tenacity and boldness to test new initiatives (activation and optimization of monetization products, acquisition campaigns...), solution-oriented mindset - Business acumen: Deep understanding of cost mechanisms behind success, strong financial and analytics skills to optimize P&L and scale winning initiatives with a gross profit obsession, anticipating change management efforts - Team management: Autonomy to coordinate and organize an ecosystem of talents, ability to lead, influence, coach and grow talents, supporting them to reach their targets (both internally or externally) - ability to work across multiple divisions with peers - Client orientation: Oral and written communication skills, ability to talk with creators/salespersons, understand their stakes and constraints, develop strategies and influence their perspective to maximize common value - Content expertise: Understanding of content that works on specific verticals across formats and platforms, on top of trending verticals and creators, as well as editing and design styles, ability to work with production to adapt content input, with a creative mindset
CANAL+ Group
Sep 2016 - Jul 2022
5 years 11 months
92100 Boulogne-Billancourt, France
Marketing Digital Manager - Sport & Entertainment
May 2020 - Jul 2022
2 years 3 months
92100 Boulogne-Billancourt, France
Developed CANAL+ Sport media strategy by adapting editorial content to usages, developing consideration, engagement and interaction with audiences on all digital touchpoints. - Definition and implementation of digital strategy on social networks and video platforms (managing 70 accounts) - Digital ecosystem development for TV channels (+300M video views/+38% & +3M subscribers/+12% YoY) - Operations coordination of third-party platforms (Facebook, Twitter, Instagram, Snapchat, Dailymotion, YouTube ...) and development of CANAL + digital ecosystem audiences (launch of the Twitch channel and TikTok CANAL + Sport account) - Definition of marketing plans and relevant partnerships - Media campaign implementation, monitoring and optimization, production of reports and associated recommendations (1.3 M€ annual investment) - Launches and developments of new media concepts - Delivery of audience reports on the various platforms
Product Marketing Manager
Sep 2016 - May 2020
3 years 9 months
Région de Paris, France
- Definition of products and marketing mix - Development, launch, commercial deployment and business monitoring of new innovative products - Implementation of marketing strategies that allowed the placement of 900K new products - Orchestration of communication strategies allowing the retention of customers representing CA $ 500M
Desjardins
Feb 2015 - Jul 2016
1 year 6 months
Communication Manager - Desjardins Lab
Oct 2015 - Jul 2016
10 months
Developed a lab hosting new concepts and technological explorations to identify opportunities and innovative initiatives (fintech sector) - Development and management of a digital platform dedicated to entrepreneurial innovation
Intern creative space
Feb 2015 - Oct 2015
9 months
Digital platform for internal innovation and creativity - Editorial: copywriting, UX and marketing (daily) + KPIs monitoring with Google Analytics - Events: organization, animation, logistics, promotion, media coverage (weekly)
Marketing - Business development
Société de transport de Montréal
Jun 2014 - Oct 2014
5 months
Région de Montréal, Canada
'STM Merci' loyalty program management - Relationship marketing - Digital marketing
Research assistant
HEC Montréal
Jun 2013 - Dec 2013
7 months
Montreal, QC, Canada
Operations and Logistics Management Teaching Department - Assist the School's professors in their studies: data collection and compilation leading to successful research
Saleswoman - University store
COOP HEC Montréal
Feb 2013 - Mar 2013
2 months
Montreal, QC, Canada
Children's sports instructor
RCNM - Rythmique Club de Nîmes Métropole
Oct 2008 - Oct 2011
3 years 1 month
Nîmes, France
Teaching, training and coaching young gymnasts in competitive and amateur environment
Education
Le Wagon
Data Analyst
2023 - 2024
3 months
Media Institute
Advertising on social media
2020 - 2020
2 months
YouTube Creator Academy
YouTube certification
2020 - 2020
1 month
Université Paris Dauphine - PSL
Master's degree
2016 - 2018
2 years 2 months
HEC Montréal
Marketing/Gestion de projet
2012 - 2015
3 years 2 months
Lycée Albert Camus, Nîmes (30) FRANCE
Baccalauréat
2008 - 2011
3 years 2 months
Licenses & certifications
Le Wagon - Data Analytics
Issued: Dec 2023