Justyne Dessaint

I develop the online presence and the marketing strategy of various advertisers, from small businesses to big accounts, according to the objectives of each ones. Eternal learner myself, I also teach in several schools, for several levels of study on my favorite subjects, always with passion: social media management and influencer strategies, global digital marketing strategy, landing page and UX conversion techniques ... Small or large firms, schools, I'm attentive to your needs in : - Global Growth Marketing strategy : from paid acquisition to organic channels, I can recommand and manage operationnal side of your growth, depending of your budget and objectives - Social media & community management - SEO optimization - One-time and long-term marketing: Google Adwords, Facebook, Instagram, LinkedIn, Amazon, Taboola, Outbrain .... - Tracking plans on Google Tag Manager - Emailing automation - UX/UI - Influence marketing - Training of new and experienced employees in digital marketing / general or special subjects - And more on request ... Customers : Luxury brands - list on demand E-commerce start ups in cosmetics mainly - list on demand to respect confidentiality of my clients Ukiyo Switzerland (Restaurants in Switzerland), Ataho (Association of nature trips on the Bassin d'Arcachon), Indian Rides (Harley trips in India), Mangobeat (Wooden speakers), BubbleMood (Luxury kimono & fashion brand) ....

On the new, stunning EIML campus in Bordeaux, I've the pleasure of sharing my experience in digital marketing with students from BAC +1 to BAC + 5.

Since 2020, I have the pleasure of motivating and teaching classes of the MBADMB in Bordeaux - among others - on topics related to social media strategy, community management, influence, e-reputation and global digital strategy. To be a teacher means to me inspire and learn from students. It's a fulfilling exercise as I like to pass on experiences, whether they're human or around technical skills.

In a world where competition is harsh and growth difficult to manage, Furious was born. As an ERP business management software, Furious is a real co-pilot for any director, CFO or manager wanting to control their growth to develop their profitability. Growing with Furious I established the marketing/communication department from scratch – I managed a team of 6 (In France & Italy) Handled acquisition, partnerships, interviews and shoots, content strategy Coordinated with sales (inbound & outbound) Launched new markets (IT/EN) You can see a sample of some interview I managed (from ideas to script, creative set up & interview itself)

Artline Institute has a credo: " Learning differently ". I was in charge of putting forward all our great values to be able to capture our future students and federate our Alumni squad through guiding & coaching my talented market/com teammates - Development of the marketing and communication department starting from scratch (X3 customers growth in 1 year) - Annual marketing and communication strategy - Synchronization w/sales team for lead quality and acquisition optimization (including Hubspot CRM) - Management of the global annual budget - Collaboration and management of external partners (specializing agencies - 5 to 20 depending on seasons and needs) - Collaboration with Google for inclusion in its growth program / collaboration with facebook account managers SEO, SEA, SMA, Emailing/SMS automation, Emailing push, social networks, brand storytelling & image, influencers activations, internal/external communication etc... List of missions & non-exhaustive mastery Full remote position

I took care of CentralCruise, croisieres.com, Croisière de Prestige and Train de Prestige customers' digital experience. - Website UX - Social Media - Newsletter / Emailing - SEA/ SEM/ sponsored campaigns - Partnerships And more !

I had the opportunity to work in a multilingual as well as multifaceted marketplace which is Switzerland. In a competitive environment that requires to adapt every day to the needs of our customers and redefine our strategy, I managed Smood's digital marketing operations. I worked with the data analysis, IT and design team. All Smood's teammates were oriented towards modern management. Missions overview: - Global marketing strategy building & optimization - Sponsored campaign creation, review & optimization (Google Adwords, Facebook, Instagram, Linkedin, Apple ...) - Partners relationship & marketing management (Burger King, Five Guys, Luigia, Pizzeria Ristorante Molino, Dr Oetker, Yooji's...) - Emailing (auto & manual) - Influencers relationship - SEO - Mobile marketing - Weekly global analytics - Offline marketing - External agencies management

- Influencers management - Sponsored campaigns management - Social media management - Newsletters - Analytics reporting about Banana digital actions - Annual summer photoshoot organization

Inside an international team (manage by Argentinian & Irish ladies) I evolved at the heart of wine tourism digital management all over the world (Australia, Argentina, Chile, NZ ...) In charge of website management : articles redaction, pictures update, SEO ... Social media management : daily posts on FB, Instagram, Twitter, Linkedin Content : movie, pictures & animations creation Worked on digital media strategy in link with my manager, especially big Adwords campaign

Digital project manager in charge of customers cases Social Media: animation & community recruitement Acquisition: development of online ads campaigns (Facebook, Adwords...) Customer loyalty development : implementation of retention campaigns & customer rewards development (Emailing, Mobile...)

Social Selling mission for OECD about Ilibrary platform

Since few years, I manage to make in parallel with my studies modelling. My agency is located in Belgian Flanders, thus I have some Flemish notions, for the rest I speak English. I made during these years large number of photoshoot (mode, lingerie, swimwear) catwalks on two fashion weeks (Warsaw and Milan). I'm able to travel in Europe in particular in Italy, where in 2015 I was integrated with famous haute couture designer Lorenzo Riva. He even suggested me working on his brand communication to make it younger, work which I refused because my studies pass in the first one, and I could'nt make everything at the same time (I would have been forced to numerous round trips in Italy by month). This experience allows me to make new meetings, to be at the heart of particular middle, what's according to me a big advantage.

During 2 months I had opportunity to see the other side of beauty pageant & TV reality show. Only english & spanish spoken I was litteraly put in the world of work without fixed schedules, but with an excellent teamwork. I had to make sure that 30 models, from 30 different countries, arrive on time during excursions, challenges and dinners. I was also CEO's assistant, as such I could be in meetings between team's members, talking for example about TV reality strategie. I had to help during the big final, shootings, and be ready every moment to satisfy needs, made everyone happy. I learnt a lot during this month, at the managerial level naturally, but I was able to see that a digital strategy by social networks & live apps was also present in this middle, and of course very important for TV reality audience before its distribution. Finally I shall say that it was before anything an incredible human adventure, to meet beauties, not only beautiful but " multiverses " come from all over the world, and to be a member during (too !) short time of united team made to do business, but also to share true feelings.

Press assistant in the biggest french picture library, this experience allowed me to be next large number media actors, print media, television & radio

Summer job as multi-purpose checkout assistant

Intern reporting with Anne Charlotte Duvivier, journalist and reporter at the regional TV chain since several year. I had to realize by my own 3 reports (text, voice recording, images...) which were diffuse on evening TV news. This experience permit me to see how media environment turn on, show me how much I'm comfortable in front of people, confirm my project to work in communication middle.

During a month I was at the post of management assistant of the group Gerim, a "General contractant", part of famous TP group Rabot Dutilleul. In this experiment I was able in particular to appreciate relational side of the post, and I discovered a new vision of the business world. I also drafted basic contracts for construction sites to come and retranscribed summaries of the weekly meetings of management.

At the heart of an automobile factory, for a month I was able to touch real industrial world, and especially to manage the human problems which arise everyday between a few thousand employee of this company, such a real village. Whether it's simple problems of quarrels in the redundancy, I learnt that manage a team is far from being simple, and that is needed a real human side to know how to stand out and be respected by others.