KamalDhass -

- Actively advancing skills in data-driven marketing, focusing on full-funnel demand generation, marketing automation, and advanced user analytics. - Provided pro-bono marketing guidance to early-stage startups, contributing to their demand generation initiatives across the complete marketing funnel. - Built AI-powered automations with tools like n8n to optimize marketing and sales workflows. - Integrated GTM tools via APIs to create cohesive and scalable tech stacks.

- Designed and implemented automated data pipelines integrating MMPs, product analytics, and social APIs, reducing manual reporting time by 10 hours/week and providing a unified view of the user journey. - Engineered and managed robust BI dashboards (e.g., using Tableau/Power BI), visualizing key metrics which enabled faster strategic decision-making. - Spotted bottlenecks in marketing workflows and implemented automations to eliminate manual work. - Collaborated with Marketing and Sales teams to build internal tools and integrations that improve efficiency. - Ensured data integrity and system reliability across automated flows. - Conducted ROI analysis for paid campaigns across channels (Tiktok, Snapchat, Meta Ads, Google Ads); provided optimization recommendations that led to an average 30.5% improvement in CPA. - Leveraged advanced analytics (funnel analysis, cohort analysis) to analyze in-app user behavior, identifying engagement drivers and friction points that informed adjustments leading to a 17% reduction in on-boarding drop-off and designing personalized user journeys. - Partnered with Product, Marketing, and Engineering to implement data-backed UX enhancements, contributing to the re-branding of the app.

- Orchestrated data-driven growth strategies combining analysis, A/B testing, and CRO, resulting in a 20% uplift in key channel ROI (Social/Email). - Analyzed campaign performance to identify opportunities for automation and optimization. - Contributed to structuring data in BigQuery to enable finer analysis and more precise segmentation. - Secured an average of 10+ high-value B2B partners per quarter through market opportunity analysis and performance data. - Managed and optimized performance across diverse channels (Performance Ads, SEO, Content, Email, Partnerships), utilizing KPI analysis,resulting in an overall improvement in lead-to-conversion rate by 1.12%. - Implemented comprehensive SEO tactics (on-page, technical) and developed targeted blog content, directly contributing to lead generation and the 25% website traffic increase. - Created compelling ad copy and designed high-converting landing pages, improving landing page conversion rates by an average of 15% over previous versions. - Systematically applied A/B testing and CRO methodologies to campaigns and web assets, achieving the 20% ROI improvement. - Built and managed performance dashboards, providing key funnel insights that guided strategic marketing/sales decisions each quarter.

- Achieved a 70% occupancy rate by designing and implementing sales strategies, resulting in a 10% increase in room bookings. - Maintained a 45%-55% customer retention rate by consistently delivering exceptional client experiences and addressing their needs proactively. - Increased group bookings by 20% by analyzing event planners and corporate client data to support strategic marketing initiatives and business development efforts.