Kangan Sacheti

Digital Marketing & Branding Specialist

Salary / Daily rate

Paris, France

Mobility: London, Milan, ...

Freelance, open to permanent contract

Can come onsite

Skills

Community ManagementProduct MarketingE-commerce WebsitesShopifySquarespaceGoogle AdsGraphic DesignLinkedIn AdsArtistic DirectionWebsitesMeta AdsGoogle AnalyticsIllustrationAdobe Creative SuiteWordPress

About me

Intro

Digital Marketing & Branding Specialist with 3+ years driving luxury fashion growth through strategic partnerships and e-commerce optimization. Proven success managing global campaigns for Hermès, Goyard, and emerging Paris brands, delivering measurable engagement and brand visibility. Ready to elevate your brand's digital presence with data-driven strategies and creative execution.

Links

Work experience

Project Manager

Salon Septième ParisFreelance

Apr 2025 - Aug 2025

5 months

Paris, France

Salon Septième is a Paris-based luxury fashion brand known for its curated aesthetic and commitment to craftsmanship, culture, and contemporary design. As Project Manager, I oversee strategic initiatives that support brand growth, digital presence, and experiential engagement. Key responsibilities include: - Managing the brand’s presence on LinkedIn, overseeing strategy, content development, and communications to strengthen positioning within the luxury fashion space. - Leading the planning and execution of brand events such as Salon Nights, seasonal pop-ups, and curated in-store experiences to drive community engagement and brand visibility. - Developing and managing strategic collaborations and partnerships with like-minded designers, brands, and creatives to expand the brand’s cultural and commercial footprint. - Overseeing operations and performance of the Shopify e-commerce platform, ensuring a seamless, on-brand customer journey and aligning digital merchandising with seasonal priorities. - Working cross-functionally with internal teams to maintain consistency in brand messaging, visual identity, and customer experience across all touchpoints. This role bridges strategic planning and hands-on execution to ensure the continued evolution and refinement of Salon Septième’s presence within the global luxury fashion landscape.

Partnership Liaison

Private ClientFreelance

Jan 2025 - Mar 2025

3 months

Paris, France

Establishing strategic partnerships with universities to engage and expand the Materialized member base through tailored outreach, virtual/in-person meetings, and creative campus campaigns. Developing and executing targeted university and brand engagement campaigns across social media and paid search platforms, collaborating with creative teams to optimize performance and achieve measurable results. Acting as a key point of contact for university, retail, and brand partners, maintaining strong communication through newsletters, memos, and in-person event representation. Supporting business growth by researching and preparing partnership proposals for retail and global brand partners, focusing on expansion into international markets such as London, Monaco, Dubai, and New York. Contributing to event planning and execution, securing partner satisfaction, and gathering feedback to refine engagement strategies.

Digital Marketing & E-Commerce Consultant

K+ bureauFreelance

Oct 2024 - Mar 2025

6 months

Paris, France

Kplusbureau is a creative studio based in Paris, offering personalized services to brands worldwide. Specializing in branding, visual identity, and digital strategy, Kplusbureau helps businesses enhance their online presence and create cohesive, impactful brand experiences. Our services include: - Website Services: Full website creation, landing pages, and ongoing optimization. - Branding: Comprehensive brand consultation and visual identity development. - Social Media Strategy: Tailored branding and visual strategies for social platforms. - Content Creation: Visual content creation and AI-powered content solutions. - Email Marketing: Custom email marketing templates for effective campaigns. We partner with brands across industries to elevate their presence through personalised, data-driven solutions designed to meet their unique goals. - Conduct in-depth research on potential clients, analyzing their websites, social media profiles, and LinkedIn to create tailored solutions and offers. - Identify and prioritize prospective clients by researching new brands and analyzing their market position, needs, and potential fit for our personalized services. - Develop and execute outreach strategies to effectively contact and engage potential clients, focusing on showcasing the value of Kplusbureau’s offerings. - Build and maintain detailed lists of leads, refining strategies for engagement and ensuring the effective targeting of high-potential clients. - Work autonomously to handle all aspects of client acquisition, from initial outreach to closing contracts, ensuring a streamlined and effective process. - Collaborate with internal teams when necessary to ensure alignment on project scope and execution for new clients.

Backstage Manager

FASHION FORWARD ParisFreelance

Aug 2024 - Oct 2024

3 months

Paris, France

Fashion forwards Paris, is an agency that produces and conducts Fashion Shows, pop-up stores and related event for independent designers to debut in Paris Fashion Week, under Europe-Asia fashion alliance. I was the Backstage manager, managing 4 designers, 40 models, hair & make-up team, the volunteers and individual professionals. - Spearheaded the casting and fitting process for 40 models, coordinating with designers, Sparkle by Karen Chan, Zelovva, Gavel Paris & Amor Emel, to ensure selections aligned with the creative vision and logistical requirements. - Led recruitment outreach to various schools, managing the full cycle of sourcing, interviewing, and selecting volunteers for key roles such as fitters and ushers. - Directed a cross-functional team of 10 fitters, 4 assistants, 20-30 hair and makeup professionals, photographers, and media personnel, ensuring seamless collaboration and adherence to the event timeline. - Acted as the primary liaison between designers, the agency's CEO, and departmental heads, facilitating clear communication and timely decision-making across all parties. Managed backstage logistics by coordinating with hotel staff, securing essential supplies, and overseeing the booking of necessary equipment for the event. - Demonstrated strong leadership in overseeing event operations, ensuring a smooth and professional execution from pre-event preparations through to day-of coordination.

Global Media Performance Junior Analyst

Estimation Média

Jun 2023 - Dec 2023

7 months

Paris, France

Estimation Media is a communications agency, which specialises in consulting clients for their media and influence strategy. I have been a part of the luxury team, handling three key accounts, Hermès, Goyard and Diptyque. - Conducted PR studies on product launch, collections, Fashion Shows and events. - Researched on art foundations within the brands, for publication purposes - Coordinated with international media publications all around the world (EMEA, APAC, NA & LATAM) and extracted data to create relevant reports. - Documented about each and every product released by the brands over the years and keeping a record of them.

Digital Marketing Specialist

Alexandro Fratelli

Apr 2023 - May 2023

2 months

Paris, France

- Digital communication - Social media - researching for stylists and celebrities, planning and creating posts and stories. - Website analyses, for marketing - user experience analysis, google ads, Instagram ads, Shopify, creating discount codes and more. - Public relation - planning events, pop-up experiences and fashion show. - Coming up with new creative project ideas, contacting relevant professionals and agencies to help execute the plans and ideas.

Social Media and Communications Manager

ONE30MFreelance

Oct 2022 - Jan 2023

4 months

Paris, France

One30M is and eco luxury brand that provides a platform to the niche and upcoming Italian designer to showcase their talent and hard work to the world and the profits collected from this service are directed towards the education and benefit for the education of less privileged girls. - Interacting with the huge market of USA, Italy and more EU countries. - All brands and creations were eco friendly, sustainable, biodegradable and recycled. - Directly working with the CEO & Founder of the brand. - Working on communication skills as well as creative skills by creating some digital portraits for the brand's magazine. - Contacting various department and concept stores for more information and telling them about the concept of One30M.

Social Media and Communications Manager

The Silk Road

Nov 2022 - Dec 2022

2 months

Paris, France

The Silk Road Paris is a unique fashion platform that brings together contemporary and traditional designers from across the globe. Focused on promoting a blend of cultural heritage and modern craftsmanship, the platform showcases emerging and established names in fashion, including luxury brands and artisans. The Silk Road Paris aims to bridge the gap between tradition and innovation, providing a space for creativity and collaboration within the fashion industry. - Managed the full social media presence for The Silk Road Paris, overseeing strategy, content creation, and daily operations across multiple platforms. - Collaborated closely with renowned designers like Papa Don't Preach, Bodice, Kissa Goi, Bhavya Ramesh and various luxury jewellery brands to curate brand-aligned content and elevate their presence. - Developed and executed targeted social media campaigns, driving engagement and fostering community growth. - Enhanced brand visibility through storytelling and visual content that resonated with diverse international audiences.

Communications Assistant

CRIESSE Communications Pvt. Ltd.

Dec 2019 - Mar 2020

4 months

Mumbai, Maharashtra, India

Public Relations Intern • Learned how to differentiate between PR and advertisements. • Wrote a few pieces for hotels and resorts that got coverage in newspapers and on online platforms.

Human Resources Assistant

Tata Capital

Sep 2019 - Oct 2019

2 months

Mumbai, Maharashtra, India

Human Resources Intern • Segregating prospective employees. • Involved in the hiring process, making job offers and interviews. • Involved in the resignation process.


Education

IFA Paris

Master of Business Administration - MBA

2020 - 2022

1 year 6 months

Sophia College (Autonomous)

Bachelor of Arts - BA

2016 - 2019

2 years 9 months

Portfolio

Lead Execution of 360° Partner-Driven Growth (Acquisition & Events)

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