Karen Chotteau-Khater

Helping businesses build sustainable futures through impactful strategies and B Corp Excellence. I offer dedicated support every step of the way, empowering your organization to achieve B Corp certification level and proudly showcase your commitment to social and environmental responsibility. Transforming businesses into sustainable ventures using collaborative tools of environmental and impact assessments : Impact box - Framework for Strategic Sustainable Development - Climate fresk and other toolkits) Aiming at strategic and economic levers, defining innovation opportunities and safe-guarding your strategy and operations within planetary boundaries and the scarcity of natural resources. Missions completed : ✔️Materiality Analysis / Strategic Business Assessment ✔️Defining Strategic Priorities for Sustainable Development ✔️Regulatory Compliance & Managing Data Collection, Diagnosis, and Analysis of the Environmental Footprint. ✔️Sustainable roadmap and implementation: Develop clear, actionable strategies and guide you toward achieving your sustainability objectives, step by step.

Responsable RSE at Heimstone (Textile industry) • Preparation and guidance to B Corp certification • Environmental risk assessment / Carbon footprint assessment • Defining the global sustainability strategy and communications plan • Change management: defining company vision, mission, governance based on FSSD prospective, and necessary tools for improving internal processes. • Research on solutions to improve circular economy, sustainable product development, waste reduction. • Research on sustainable industry initiatives, trends, and regulations • Update on regulatory changes • Training teams and providing cross functional tools

Social Communication Manager at OpenBubble (Social Tech) Certified "ESUS" • Development of communication strategy, • New website creation, design and content • Defining communication platform based on design thinking methodology (key messages and value proposition) • Social media strategy plan and execution

Business consulting services providing assitance in marketing strategy and sales representation for emerging brands within the Clean Beauty segment looking to expand into the EMEA region.

European Marketing Manager - Network Activations Area: EMEA – 25 countries (Europe, Middle East, South East Asia and Russia) Defining EMEA strategy, plan and relevant tools for activations in Sephora network of stores (800). Award winner of POPAI 2011. Launch of new activation concept ‘HOT NOW’ in 2012 reinforcing Sephora’s editorial role. Creation of 11 yearly themes with 360° integration (MEDIA/PR/CRM/DIGITAL) on key commercial periods including window scenography, tactical and image based in-store activations. Collection and sharing of best practices across the area in terms of traffic generating activities.

Regional territory of 18 locations in 6 countries: United Arab Emirates, Kuwait, Kingdom of Saudi Arabia, Bahrain, Qatar, Oman Enhancement of brand notoriety of the chain - Development of the marketing plan and strategies to be adopted in the region. - 100% increase of PR value within 1 year reaching 2M US$. Press relation in collaboration with the local PR agency. - Above the line communication in collaboration with the local advertising agency. Relay of all new launches of the private label brand to the press / events. - Launch of loyalty card, database creation, management and communication. 1st database collection card amongst beauty retailers in the region. - Daring innovative events to enhance audacity, singularity and modernity: http://www.youtube.com/watch?v=0ufze_xc8BQ

Design of marketing plan and strategies to be adopted worldwide, leading above the line communication and press relation strategies for local and international markets. - Planning & execution of local & international events i.e. Skiboard World Cup 2nd world cup in this sport, first time in Middle East, first time in indoor resort - Review of brand values and brand experience enhancement of Ski Dubai. Tool development to enhance costumer journey experience such as Digital Screen signage. - Planning & implementing promotional activities for the skiing resort, F&B & Retail outlets.

Regional Department Manager - Lancaster July 2005 - January 2006 Brand Manager - Lancaster March 2002 - June 2005 Marketing Executive - Test launch of Isabella Rossellini June 2001 - March 2002 Middle East region 10 countries

Guerlain & Givenchy Business Unit (Perfumes, make up & skincare). -> Launch of the business unit in Norway

Consumer division