Kari H.

Directed cross-practice commercial strategy analysis, evaluating effectiveness and identifying operational improvements to strengthen lead generation, client engagement, and collaboration across practices. Developed and managed the go-to-market plan and marketing budget for BCG Accelerate, mapping target clients to marketing opportunities to maximize business impact. Executed global and regional event analysis to ensure maximum impact of client-facing initiatives.

Spearheaded BCG’s first global Generative AI LinkedIn Live expert series, integrating paid advertising, digital, and events to achieve 21M+ impressions and record-breaking brand engagement. Unified senior leadership, practice marketing, and offer (sales) teams to align objectives, KPIs, and messaging, positioning BCG as a global thought leader in AI transformation. Planned and executed high-profile client events and masterclasses, including the Generative AI Masterclass Series, which attracted unprecedented attendance from senior client stakeholders.

Directed digital marketing and thought leadership strategy for BCG’s technology and data practice, improving global brand visibility across owned, earned, and paid digital channels. Optimized BCG’s LinkedIn Digital & Technology showcase page, driving a 47% increase in follower growth — the fastest among competitors and internal pages. Equipped commercial offer teams with best-practice marketing tools, including case study storytelling, content development, podcast production, and award submissions, to offer visibility and client engagement. Led global marketing analytics and quarterly performance reporting, guiding senior leadership with actionable insights on campaign ROI, pipeline acceleration, and market opportunities to inform strategic decision-making. Championed talent development, coaching junior marketers on project delivery, conflict resolution, and career advancement, resulting in multiple promotions.

Directed global go-to-market and sales enablement strategy, aligning priorities across 19 offices and 15 countries to drive pipeline and revenue growth. Orchestrated Interbrand’s flagship Best Global Brands campaign, securing 166% increase in downloads, 1,200+ meeting requests, and $1.5M in new sales. Strengthened APAC market growth by developing GTM strategies in Shanghai and Singapore, achieving 160% increase in inbound inquiries and surpassing sales targets.

Led executive pitch teams and crafted proposals that secured $5M+ in new business revenue, setting a benchmark for global business development performance. Managed and coordinated internal resources, external partners and vendors, and weekly revenue tracking, and wrote new business proposals, RFP responses, and pitches.