
Karim RADOUI
Marketing & Data Cloud Consultant | Salesforce
Salaire / Taux journalier
Freelance
Expertises
Langues
À propos
Introduction
Marketing & Data Cloud Consultant with 6x Salesforce certifications and proven expertise in automated campaign management. Built custom Journey Builder activities, developed personalized email workflows for major cosmetic brands, and created data monitoring solutions using Elastic. Ready to transform your marketing automation and drive measurable engagement growth.
Expérience de travail
Email Campaign Manager
Publicis Global Delivery (PGD)
sept. 2025 - Présent
1 an 2 mois
Casablanca-Settat, Maroc
As an Email Campaign Manager, I oversee the end-to-end execution of personalized email marketing campaigns, with the goal of enhancing customer engagement, loyalty, and revenue growth. I work closely with cross-functional teams—marketing, design, and data—to deliver tailored communications that align with brand strategy and business objectives. Key responsibilities include: - Designing, scheduling, and managing automated and one-off email campaigns. - Segmenting audiences and leveraging customer data to deliver relevant content. - Running A/B tests to optimize subject lines, messaging, and calls-to-action. - Tracking KPIs such as open rates, click-through rates, conversions, and churn. - Providing insights and recommendations to improve campaign performance. - Maintaining compliance with GDPR, CAN-SPAM, and other email regulations.
VISEO
févr. 2024 - oct. 2025
1 an 9 mois
Casablanca-Settat, Maroc
Marketing Cloud Engagement Consultant
juin 2024 - oct. 2025
1 an 5 mois
Casablanca-Settat, Maroc
In my role as a Marketing Cloud Engagement Consultant, I work closely with a renowned cosmetic brand to advance their marketing automation capabilities. My responsibilities include designing and implementing robust automated workflows, personalizing customer journeys, and leveraging Salesforce Marketing Cloud tools to improve campaign effectiveness and engagement rates. Through these efforts, I’ve been able to : - Develop a custom activity in Journey Builder that associate a unique Coupon Code for customers. - Create an Elastic vue to monitor inbound and outbound flows to and from SFMC. It helped monitoring and visualize SFMC’s flows. - Created a script that retrieve all automations and data extensions that have been created previously for test before 2024, and not used anymore in any process or campaign. Keywords: Elastic, Kibana Vue, JavaScript, Data Model, Custom Activity, Data View.
Stagiaire marketing Cloud
févr. 2024 - juil. 2024
6 mois
Casablanca-Settat, Maroc
Design and implementation of an automated birthday email campaign in Salesforce Marketing Cloud Engagement for a cosmetic brand. - I've been able to create a data model that link different data extensions based on needs data behavior. - created 4 personalized emails from segmented data using SQL Queries. - Developed 2 landing pages one to collect data and one to show Promo-code. - Created a Journey to separate Loyal from Unloyal customers. Keywords: SQL, AMPscript, Journey Builder, Automation Studio, Campaign Creation.
Web Developper
FINERE
juin 2023 - janv. 2024
8 mois
Casablanca-Settat, Maroc
Design and implemente of a user-friendly interface for data comparison and matching. Develope an automation of a process to import, validate, and reconcile data from both storage systems. Ensure secure data handling by implementing encryption and authentication mechanisms.
Mobile Developer
YomaSoft
juin 2022 - août 2022
3 mois
Casablanca-Settat, Maroc
Designation and implemention of a responsive user interface to showcase artistic products attractively. Built a robust product catalog with filtering and search functionalities for enhanced user navigation. Developed a user registration and authentication system to enable personalized shopping experiences
Développeur web
Data business informatique
juin 2021 - août 2021
3 mois
Casablanca-Settat, Maroc
Design and development of a task management website for security based on ISO27001 standards. Conducted requirements gathering and analysis to ensure compliance with ISO27001 security protocols. Developement of a user-friendly interface to streamline task assignment, tracking, and reporting for security operations.
Formation
Ecole Nationale des sciences appliquées d'El Jadida
Diplôme d'ingénieur
2017 - 2023
7 ans