Karim Yehia

Responsible for planning, development, and implementation of all of the organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services in the area of marketing strategies, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization.

As CGO for the group companies, I'm responsible for: - Ensuring that all marketing activities originate from a specific value proposition, analyzing competitive research markets and customer feedback data, industry trends, and information to identify, develop and implement standards, marketable product categories, and business opportunities, that hold potential from a business development perspective - Managing the commercial P&L, providing assumptions for budget discussions, and consistently meeting revenue targets and profitability. Execute sales plans and programs to ensure that goals for growth and expansion of products and services are met. - Overseeing product and service development in terms of design execution, operational sequencing of products from concept to customer, and all product development activities. Managing 7keema's online expansion plans - Liaising efficiently with the internal organization, synchronizing activities on a cross-functional basis, to ensure that all opportunities are correctly identified, prioritized, and aligned with internal workability and external expectations; - Analyzing and developing business plans and their impact, identify the set of business goals, objectives, target market information, financial forecast projections, and profitability of products and services; - Overseeing the creation of all key marketing activities to enhance the company's market position, providing overall leadership to market positioning; - Representing the organization through key client visits, presentations, and industry events to promote its goals; - Demonstrating personal conduct in keeping with 7keema’s reputation of “excellence,” ensuring integrity, trust, and reputation in the marketplace with key stakeholders and internal staff.

Responsible of planning and communication of Twasul brand names (SATC, TabTop, Smart Phone).Responsible for developing and maintaining marketing strategies to meet agreed company objectives. Evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed. Oversee all marketing, advertising and promotional staff and activities. Responsible for the marketing of company products and services to the right market whether B2B or B2C. Demonstrate technical marketing skills and company product knowledge. Budget management to deliver all marketing activity within the agreed budget. Direct marketing staff where budgets are devolved. Manage all aspects of print production, receipt and distribution. Achieve frequent, timely and positive media coverage across all available media. Managing the entire product line life cycle from strategic planning to tactical activities. Conduct market research in order to identify market.

Developing marketing plans and strategies for company products. Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations. Communicating with target audiences and managing customer relationships. Sourcing advertising opportunities and placing adverts in the press - local and specialist publications. Managing the production of marketing materials. Writing and proofreading copy. Arranging the effective distribution of marketing materials. Maintaining and updating customer databases. Organizing and attending events such as conferences, seminars, receptions and exhibitions. Conducting market research, for example using customer questionnaires and focus groups. Evaluating marketing campaigns. Monitoring competitor activities. Supporting business development and other teams.

• Determining and clarifying strategic and operational problems via consultation. • Identifying problems and seeking solutions. • Reviewing current strategy. • Undertaking research into the industry sector, markets and competitors. • Collecting, analyzing and interpreting data and statistics. • Compiling and presenting information verbally, visually and in writing. • Identifying and assessing the pros and cons of possible strategies. • Outlining objectives. • Developing, advising about and implementing agreed solutions. • Covering  areas such as change management, financial performance, marketing, business restructuring, and human resources, with an emphasis on managing risks and costs. • Carrying out research and data collection to understand the organization. • Conducting analysis. • Interviewing client's employees, management team and other stakeholders. • Running focus groups and facilitating workshops. • Managing projects and programs. • Leading, supporting and coaching team members appropriately. • Developing strong relationships with clients. • Supporting business development activities.

Assisting our clients to identify and implement the appropriate marketing strategy and action plans including analyzing marketing issues and providing both solid strategic advice as well as relevant and pragmatic solutions, implementing the advice (marketing strategies, marketing plans, marketing campaigns ans so on), carrying out interim marketing management assignments, leading, supporting and coaching team members appropriately, developing strong relationships with our clients and supporting the business development of Quick Wins.

- Direct and manage project development from beginning to end. - Define project scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders. - Develop full-scale project plans and associated communications documents. - Effectively communicate project expectations to team members and stakeholders in a timely and clear fashion. - Liaise with project stakeholders on an ongoing basis. - Estimate the resources and participants needed to achieve project goals. - Draft and submit budget proposals, and recommend subsequent budget changes where necessary. - Where required, negotiate with other department managers for the acquisition of required personnel from within the company. - Set and continually manage project expectations with team members and other stakeholders. - Delegate tasks and responsibilities to appropriate personnel. - Identify and resolve issues and conflicts within the project team. - Identify and manage project dependencies and critical path. - Plan and schedule project time-lines and milestones using appropriate tools. - Track project milestones and deliverables. - Develop and deliver progress reports, proposals, requirements documentation, and presentations. - Determine the frequency and content of status reports from the project team, analyze results, and troubleshoot problem areas. - Proactively manage changes in project scope, identify potential crises, and devise contingency plans. - Define project success criteria and disseminate them to involved parties throughout project life cycle. - Coach, mentor, motivate and supervise project team members and contractors, and influence them to take positive action and accountability for their assigned work. - Build, develop, and grow any business relationships vital to the success of the project.

- Identifying and targeting key clients for consultancy, training, eBusiness and digital marketing through the use of structured analysis. - Securing agreement (sale) of consulting, Training, Digital - Marketing & Social Media E Business Digital media Services in line with agreed commercial frameworks. - Accountable for completing sales objectives and general quality of service. - Maximize all opportunities in the process of closing a sale resulting in the taking of market share from larger competitors. - Building and executing structured sales campaigns to engage with potential clients. - Carrying out client presentations expressing the value plan of products, solutions, and service offering. - Communicating capabilities to prospects and structuring first engagement proposals for services Communicating new product developments to prospective clients. - Demonstrates the ability to carry on a business conversation with business owners and decision makers. - Develops a database of qualified leads through referrals, telephone canvassing, face to face cold calling on business owners, email, and networking. - Direct efforts to develop customer experience at the point of sales. - Following up new business opportunities and setting up meetings. - Maintain contact with all clients in the market area to ensure high levels of Client Satisfaction. - Maintain professional internal and external relationships that meet company core values. - Managing the delivery of the services throughout the life-cycle for Social Media, Digital Media, E-Business. - Perform sales and marketing calls to reserve meetings with prospective clients. - Proactively establish and maintain effective working team relationships with all support departments. - Responsible for sourcing and developing client relationships and referrals.

- Planning, developing and implementing PR strategies. - Liaising with colleagues and key spokespeople. - Liaising with and answering enquiries from media, individuals and other organizations, often via telephone, F2F communications and emails. - Researching, writing and distributing press releases to targeted media. - Collating and analyzing media coverage. - Writing and editing in-house magazines, case studies, speeches, articles and annual reports. - Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs - Organizing events including press conferences and exhibitions. - Maintaining and updating information on the syndicate's publishes. - Fostering community relations through events such as open days and through involvement in community initiatives; - Managing the PR aspects of a potential crisis situation.