Karina Dimitrova

Director of Client Services | Programme Management

Salary / Daily rate

Paris, France

Freelance, open to permanent contract

Can come onsite

Skills

Go-to-marketStrategy & ConsultingProject Management (PMO)GrowthAIMachine LearningA/B TestingProduct MarketingProduct StrategyMarketing StrategyWeb AnalyticsSales StrategyCROLead GenerationCustomer SuccessProject OwnerData AnalysisBranding StrategyCRM

Languages

English (Native)Bulgarian (Native)French

About me

Intro

Strategic leader with 10+ years in digital transformation and portfolio management across tech and international development. Successfully directed EMEA operations through company acquisition and drove multi-million partnerships. Expert in programme management, digital strategy, and cross-cultural team leadership to accelerate business growth.

Links

Work experience

Consultant - Strategy & Transformation

FreelanceFreelance

Sep 2024 - Present

2 years 2 months

Remote

● Advise senior stakeholders on digital transformation, technology adoption, operational optimisation and AI opportunities, translating business needs into actionable technology and implementation priorities. ● Evaluate technology platforms, solutions and vendor ecosystems, assessing capabilities, reporting infrastructure, operational requirements and business impact to inform technology investment and transformation decisions. ● Lead digital transformation initiatives across analytics, CRM, website technology, tracking infrastructure, digital performance and marketing technology, coordinating internal stakeholders and external technology partners. ● Develop performance frameworks, KPIs and reporting structures to improve visibility into digital and operational performance and support data-driven management decisions. ● Currently, partner with SWOT Hospitality and international hospitality brands on technology and digital performance initiatives, identifying opportunities to improve operational efficiency, reporting capabilities, AI implementation and asset performance.

Director of Client Services, EMEA

Epsilon

Jan 2023 - Mar 2024

1 year 3 months

Remote

• Designed and executed the regional growth strategy, achieving 12% YoY growth and playing a pivotal role in the company’s acquisition. • Oversaw portfolio, operations, and market expansion in EMEA, aligning performance targets with business objectives. • Built and led multicultural team of 12, fostering collaboration and accountability while elevating overall performance. • Acted as a strategic advisor to clients and the CEO, translating business vision into operational results and scalable structures. • Drove the adoption of AI-driven and ML analytics and automation tools to streamline testing, reducing decision-making cycles by 90%.

Yieldify

Nov 2015 - Dec 2022

7 years 2 months

Paris/London

Director of Client Services, EMEA

Apr 2020 - Dec 2022

2 years 9 months

Paris/London

• Led a diverse team of 12 Consultants, overseeing a multi-million dollars portfolio. • Designed and facilitated internal and external leadership workshops and cross-functional training programs that enhanced collaboration, knowledge-sharing, and strategic alignment. • Redesigned the service model and led EMEA strategy, increasing client retention by 30% and generating $800K/y in new revenue from market expansion. • Developed coaching frameworks and provided individual and team-based mentorship, fostering leadership capabilities and career growth. • Served as a trusted advisor to clients, offering strategic guidance on digital transformation initiatives, overseeing IT upgrades, and leading system integrations, including CRM, sales management, and analytics platforms. • Drove the adoption of AI-driven and machine learning analytics and automation tools to streamline testing, reducing analysis time and decision-making cycles by 90%. • Successfully implemented upskilling programs that improved employee engagement, team performance, and retention.

Digital Strategy Consultant

Apr 2018 - Apr 2020

2 years 1 month

London, UK

• Acted as strategic project manager in clients' digital transformation programs, providing strategic expertise to shape and implement cutting-edge solutions, while ensuring alignment with overall business goals. • Led projects resolving client performance challenges, achieving ROI figures up to 30:1 and successfully managed clients at risk, resulting in a 60% increase in retention rates. • Implemented detailed project plans aligned with customer goals and industry best practices, ensuring successful delivery of complex digital strategies. • Conducted user-behavior workshops with major clients, identifying digital channels’ performance gaps and defining USPs, which led to robust roadmaps and a 20% boost in customer satisfaction. • Organized and delivered cross-departmental training sessions in client management, strategy and negotiation. • Actively participated in industry events, conferences, and webinars as a speaker, enhancing the company’s profile and establishing personal credibility in the industry.

Client Partnerships Manager

Nov 2016 - Apr 2018

1 year 6 months

London, UK

• Managed a £700k enterprise client portfolio, maintaining over 90% retention and achieving a 20% upsell rate. • Managed critical contract negotiations and partner relationships, ensuring effective resource allocation and smooth integration of subcontractor services into client projects. • Secured a critical renewal contract with a key account worth £300k, overcoming challenges through strategic negotiation and tailored solution offerings. Redesigned the client onboarding process, streamlining operations and enhancing data accuracy and efficiency. • Acted as the voice of the client within the company, providing critical feedback to the product team, leading to the creation of new features or adjustments.

Project Manager

Nov 2015 - Nov 2016

1 year 1 month

London, UK

• Established clear project expectations, leading kick-off meetings and facilitating seamless transitions from sales to delivery, resulting in high project performance and client satisfaction. • Initiated and managed high-complexity projects, demonstrating adeptness in resource allocation, creation of complex work breakdown structures, and ensuring alignment with customer plans. • Managed product workflows using sprints, Jira, Salesforce, and Trello, ensuring delivery times and improvement in team communication. • Created product requirement documents, prioritizing features and enhancements based on customer needs, market trends, and business priorities.


Education

Bayes Business School

Master’s Degree

2014 - 2016

3 years

University of Greenwich

Bachelor’s Degree

2011 - 2014

4 years


Licenses & certifications

Project Management Professional (PMP)

Issued: Dec 2026

Certified by Project Management Institute (PMI)

Generative AI Leader

Issued: Dec 2025

Certified by Google

Leadership: Creating Public Value

Issued: Nov 2024

Certified by Harvard Kennedy School

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