Karina Zalavska

Owned UX/UI design for a complex B2B platform, supporting data-heavy workflows and AI-powered features; Introduced the product’s AI Assistant experience within an established design system, partnering with Product, Data, and Engineering to deliver scalable solutions; Spearheaded the translation of Bootstrap-based interface into MUI design system, conducting a full component audit and creating system-aligned replacements to support longterm scalability; Regularly presenting design direction and outcomes to stakeholders and senior leadership, ensuring alignment and buy-in across teams. Applying Vibe-coding in v0 in cross-functional team setting to optimize development workflows

- Designed core user flows to ensure an intuitive and seamless user experience across key app features - Created the promotional website to support marketing and user acquisition efforts - Developed the pitch deck to effectively communicate the product vision and value proposition to stakeholders and investors - Delivered a second MVP iteration optimized for desktop use, incorporating user feedback and improved functionality - Collaborated closely with the product owner to define requirements, priorities, and project scope - Collaborated with the development team to provide design clarifications and support throughout implementation - Participated in iterative design reviews and adjustments based on testing and team feedback

- established Google Analytics - consolidated client data from various sources into comprehensive files to enhance data management efficiency - supported crucial KPI calculations - contributed to team meetings with strategic research and recommendations for optimizing data table fulfillment and streamlining task execution

Publicatique is an advanced platform designed to empower medical and professional authors by facilitating the distribution of their publications through both mobile (iOS and Android) and web applications. The platform is created to streamline the publishing process, allowing authors to efficiently reach a broader audience, monetize their work, and enhance their publication's accessibility. With Publicatique, authors can leverage the latest in digital publishing technology to maximize their content's impact and engagement. - Gathered requirements, identified project goals and user needs. - Designed user scenarios for multi-platform SaaS systems with several user roles, utilizing an iterative design approach. - Developed creative concepts and visual designs - Presented solutions to stakeholders and gathered feedback to improve results and align with project goals. Driving continuous improvement. - Documented solutions for the development team - Oversaw development and identified design and technical issues, ensuring timely resolution and successful project outcomes. - Prepared assets for development (web, iOS, and Android), delivering high-quality output on time and on budget. - Created email templates for service, promotional pages and marketing materials

- Designed user interfaces for multi-platform SaaS systems, utilizing wireframes, mockups, and prototyping. - Validated designs through usability testings - Prepared marketing materials and assets for web and mobile app releases, including AppStore and Google Play. - Communicated effectively with cross-functional teams, including developers and product managers, to ensure design feasibility and alignment with project goals.

- Designed user interfaces for web, iOS, and SaaS projects, wireframing and prototyping as needed. - Developed high-quality UI and visual designs, creating mockups and assets for web, iOS, and Android platforms. - Communicated effectively with clients, delivering successful project outcomes on time and on budget.

- demonstrating and providing information on promoted products/services - creating a positive image and lead consumers to use it - distributing product samples, brochures, flyers etc. to source new sales opportunities - reporting on demonstration related information (interest level, questions asked, number of samples/flyers distributed, number of purchases made etc)