Karine Mercier
Digital Product Lead | E-commerce | Luxury Retail
Salaire / Taux journalier
Paris, France
Mobilité : Bordeaux, Lille, ...
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Digital transformation leader with 20+ years of e-commerce expertise across Chanel, Dior, Chloé, Alaïa, and Europ Assistance. Proven track record leading 20+ international teams, and implementing e-commerce and omnichannel strategies. Specialized in luxury retail digital innovation, banking and insurance digital platforms implementation, and agile product management.
Expérience de travail
Products & Media Pole Manager
Christian Dior CoutureFreelance
mars 2025 - juil. 2025
5 mois
Paris, France
Management of the PIM/DAM and CMS domains in Agile @Scale mode (SAFe) within the IT departement (D_Next) and the E-commerce Train. (interim / transition management) - Direct management of 19 people: 2 PO, 2 System Architectes, 2 Scrum masters, 13 Dev BE et 2 QA. - Responsible for Production Build and Run, reporting to the business, and strategic alignement - Migration and customisation of the CMS (Coremedia), - PIM/DAM: Data, flows and performance optimisation (Akeneo, AEM, Keepeek, Fluiid4) - In charge of budgets and contractualization with external providers. - Ultra-fast onboarding
E-commerce consultant
Bell & RossFreelance
oct. 2024 - déc. 2024
3 mois
Paris, France
Strategic and functional framing for the new e-commerce website. Recommandation of the most suitable e-commerce platform.
Group Digital Innovation & Omnichannel Manager
THOMFreelance
juil. 2023 - juil. 2024
1 an 1 mois
Paris, France
- Web 3.0, Metavers (3D, NFT) - Social commerce (#popsell) - Instore mobile selling and cash registration apps - Implementation of an omnichannel gift cards program - Digital solutions to collect client communication consent (RGPD) - Management of 2 project managers
Process & Methods Consultant - Photo Studio
Louis VuittonFreelance
janv. 2023 - mars 2023
3 mois
Paris, France
Support the Photo Studio in its expansion. - Direct Management of 5 Consultants (Adone). - Functional deployment of Wayqoop (Assets production Tool): configuration, process, training. - Products supply rationalisation.
CHANELFreelance
nov. 2020 - juil. 2022
1 an 9 mois
Neuilly-sur-Seine, France
Chanel.com Product Manager - Experience Domain
janv. 2022 - juil. 2022
7 mois
Neuilly-sur-Seine, France
Management of the Experience Domain (4 Feature Teams) in Agile@Scale mode - Direct Management of 4 POs et 2 PPOs and indirect management of 22 on- and off-shore (in India and Morocco) BE Dev., FE and QA. - Build and continuous improvement of the chanel.com Product: UX, Navigation, PDP, PLP, Search , Product Experiences (VTO, 3D, ...), … - Highly level of complexity environment management and quality expectations.
New Digital Experiences and Client Services Team Manager - Watches & Fine Jewelry Division
mai 2021 - déc. 2021
8 mois
Development and implementation of new online experiential and digital product discovery and client service oriented solutions.
Global Digital Platforms Manager - Watches & Fine Jewelry Division
nov. 2020 - mai 2021
7 mois
Paris, France
- Supervision of the 4 digital platforms - Global scope: 51 countries, 20 languages - Management of the roll-out Team - Management of the Run Team (campaigns, products, prices, merchandising, e-services adaptations, ...) - Management of the Build Team (new e-services and experiential tools, e-commerce, ...)
LacosteFreelance
nov. 2019 - juil. 2020
9 mois
Customer Care and Omichannel Digital Project Manager
févr. 2020 - juil. 2020
6 mois
Loyalty Gifts Process Consultant
nov. 2019 - janv. 2020
3 mois
Review of the processes from A to Z (choice, buying, supply, dispatch, management, reporting, internal processes, etc.) - Audit - Implementation of quick wins
Product Manager - UX & Content Practice for Chanel.com
CHANELFreelance
avr. 2019 - oct. 2019
7 mois
Paris, France
- Management of 4 POs - Co-management of the tech team of 16 developers and testers - International roll-out - Agile methodology
E-commerce Project Leader (Richemont)
Azzedine Alaia SASFreelance
janv. 2018 - oct. 2018
10 mois
Paris Area, France
Implementation, from scratch, of the entire E-commerce activity (website, flows, packaging, ...).
E-commerce Project Manager (Richemont) - 2-years mission
ChloéFreelance
sept. 2015 - août 2017
2 ans
Région de Paris, France
Mission: Implementation from scratch and extension of entire Chloé E-commerce activity and website.
Digital and E-commerce Manager - Free lance Consultant / Professional Coach
Freelance (Self employed)Freelance
avr. 2006 - août 2015
9 ans 5 mois
Paris Area, France
- E-commerce websites and activity implementation and management - Strategy of acquisition, loyalty, transformation and increase in sales. - Conception (UX, wireframes) of websites and mobile applications. - Project Ownership Assistance, Project Management, Digital Product Management. - Professional Coaching Clients: Europ Assistance France, Europ Assistance Holding, Lactalis, Isobar, ...
Formation
The Ohio State University
Master of Business Administration (M.B.A.)
1993 - 1995
3 ans
Audencia
DESCNA
1991 - 1994
4 ans
Portfolio
Innovations Retail chez Histoire d'Or/Marc Orian/Stroili Oro
Gestion des assets via Wayqoop
Nouvelles experiences client en ligne pour CHANEL
Product Management pour Chanel.com
Conseil en replatforming e-commerce
