Karla Rivera
Senior Social Media Strategist | Digital Marketing
Salary / Daily rate
Dubai - United Arab Emirates
Freelance, open to permanent contract
Remote only
Skills
Languages
About me
Intro
Digital marketing & social media strategist with 12+ years transforming hospitality brands across Dubai's luxury hotel market. Expert in multi-property campaigns, pre-opening launches, and F&B marketing with proven success at Accor, Hilton, and InterContinental. Specialized in social media strategy, SEO, and brand positioning that drives bookings and revenue growth.
Work experience
Cluster Digital Marketing Manager
Novotel, Ibis & Adagio Premium Dubai Al Barsha
Aug 2024 - Jul 2025
1 year
United Arab Emirates · On-site
Skills: Brand Development · Digital Marketing · Food and Beverage Marketing · Google Analytics · Hospitality · Social Media Marketing · Positioning (Marketing) · Marketing Strategy
Marketing Manager
DoubleTree by Hilton Dubai - Jumeirah Beach
Oct 2023 - Jul 2024
10 months
United Arab Emirates · On-site
Skills: Social Media Marketing · Marketing Strategy · Food and Beverage Marketing · Communication · Hospitality · Media Relations · Search Engine Optimization (SEO) · Online Marketing · Strategic Marketing Management · Digital Marketing · Social Media
Cluster Assistant Digital Marketing Manager
Accor Properties - Majid Al Futtaim Hospitality
Dec 2020 - Dec 2023
3 years 1 month
Dubai - United Arab Emirates
Pullman Dubai Creek City Centre & Residences Novotel and ibis Mall of the Emirates Novotel and ibis Deira City Centre ibis Al Rigga Pre-opening Adagio Premium The Palm
Cluster Senior Marketing Executive
Swissotel Al Murooj Dubai & Movenpick Grand Al Bustan
May 2019 - Dec 2020
1 year 8 months
Dubai - United Arab Emirates
Marketing in-charge Rebranding from Roda Hotels to Accor Hotels
Restaurants and Bars Marketing Specialist
Crowne Plaza Dubai® Sheikh Zayed Road
May 2017 - Jan 2019
1 year 9 months
Dubai - United Arab Emirates
Skills: Public Relations · Digital Media · Social Media Marketing · Adobe Photoshop · Marketing Strategy · Food and Beverage Marketing · Communication · Media Relations · Hospitality Industry · Marketing · Online Marketing · Digital Marketing
InterContinental Dubai Marina
Mar 2015 - May 2017
2 years 3 months
Dubai - United Arab Emirates
Digital Marketing Executive (Pre-opening)
Oct 2015 - May 2017
1 year 8 months
Dubai - United Arab Emirates
Skills: Pre-opening · Social Media Marketing · Web Content Writing · Search Engine Optimization (SEO) · Google Analytics · Marketing · Digital Marketing
Marketing Coordinator (Pre-opening)
Mar 2015 - Oct 2015
8 months
Dubai - United Arab Emirates
Skills: Social Media Marketing · Administration · Communication · Marketing · Web Development · Digital Marketing
Customer Sales Advisor
Jumeirah Group / Jumeirah Hotels & Resorts
Mar 2013 - Mar 2015
2 years 1 month
Dubai - United Arab Emirates
Skills: Administration · Customer Experience · Communication · Sales
Education
Integrated College of science and technology
Bachelor's degree
2009 - 2012
3 years 1 month