Katya Pruieva

– Designed a B2E operational platform to digitise complex workflows between vineyards and production facilities. – Conducted field research to understand on-site processes, constraints, and edge cases. – Built end-to-end digital workflows with roles, permissions, and validation rules. – Translated operational complexity into clear, usable product specifications. – Impact: – Product is still an MVP, but has already reduced operational errors. – Established a scalable UX foundation for future production modules.

– Client on DNA – Owned end-to-end product design for a complex, multifunctional B2B product with a legacy interface. – Led the transformation into a fast, intuitive SaaS, significantly improving usability and efficiency. – Led discovery to clarify needs and align stakeholders on problem framing. – Designed and simplified rule-heavy questionnaire logic, quotas, translations, and permissions. – Impact: – This MVP was acquired by one of the largest educational platforms in the United States. – Reduced setup time for users from days to hours. – Enabled faster feature delivery through clearer specifications.

– Designed an Al-driven fraud prevention MVP for banking systems. – Structured complex verification workflows with multiple rules, risk signals, and user roles. – Built initial information architecture and a design system for a high-trust product. – Impact: – The MVP supported early market validation and secured initial investments within its first year.

– Client: Aplus.beta.gouv. – Designed UX flows for a G2C platform addressing urgent citizen services. – Led discovery, testing, and iteration with public sector stakeholders. – Ensured compliance with the official French government design system. – Impact: – Improved accessibility and response times for public services.

– Clients: L'Oréal, Axplora – Assisted clients in improving and/or creating digital journeys. – Designed graphic and Ul elements, applying user research methods. – Conducted digital journey audits and user testing. – Impact: – Improved digital journeys by identifying usability issues and translating user research into actionable design improvements.

– Contributed to UX for a B2B satellite surveillance platform. – Designed workflows and prototypes for investor demos and early validation. – Collaborated with engineers and data scientists in a highly technical environment. – Impact: – Supported multi-million-euro fundraising and early product launch.

– Created various graphic and visual content for the brand's social media channels. – Designed and developed landing pages and the company website. – Maintained overall consistency and alignment with the brand's visual identity. – Impact: – Contributed to brand growth and acquisition efforts by delivering a consistent and recognisable digital presence.

– Clients: McDonald's Russia, Yandex Russia, Mondelez International (Milka, Tuc, Oreo), Hasbro, Avon, Veet. – Designed and produced digital communication materials, ensuring typographic rules and message hierarchy were maintained. – Created layouts for publications and developed engaging landing pages. – Produced Instagram and social media content tailored to client needs. – Prepared files for animation and digital campaigns. – Impact: – Contributed to brand visibility and campaign execution by delivering clear, consistent, and production-ready digital communication assets.

– Managed client relationships and prepared orders. – Oversaw delivery tracking and inventory management. – Organized and managed exhibition stands (e.g., Maison & Objet). – Created graphic content for social media platforms. – Supported photoshoots and partnership research. – Conducted supplier research and competitive analysis.

– Created technical sheets and prototypes. – Produced color variations and simulations using Photoshop and Illustrator. – Conducted visual research and maintained the collection plan. – Managed supplier corrections and updates. – Prepared and assisted with showroom presentations.

– Created color variations and visual simulations using Photoshop and Illustrator. – Prepared technical sheets and assisted in print and sketch design. – Helped organize and participated in showroom events. – Conducted supplier research and managed daily tasks.

– Created mood boards and researched images to support seasonal themes. – Helped design color palettes and patterns for the collection. – Made hand-drawn and digital sketches for accessories. – Prepared textile samples and ensured patterns matched correctly. – Updated collection boards with the latest designs.