
Kavita Ray
Senior UI/UX Strategist
Salary / Daily rate
Gurugram, Haryana, India
Freelance
Remote only
Skills
Languages
About me
Intro
Freelance UI/UX designer with 7+ years specializing in transforming SaaS & tech products into intuitive, high-converting experiences. I've partnered with startups and software companies to deliver comprehensive design solutions from UX audits to design systems. As your strategic design partner, I bridge business goals with user needs—giving you agency-quality design without the overhead of an in-house team.
Work experience
Digital Product Designer
FreelanceFreelance
Aug 2017 - Present
9 years 3 months
UI/UX Strategist
mobiiworld
Jan 2021 - Jul 2023
2 years 7 months
Dubai - United Arab Emirates
Skills: User Interface Design · UX Research · Mobile Interface Design · User Experience Design (UED) · User Experience Testing
UI/UX Designer
RedAlkemiFreelance
Feb 2018 - Dec 2020
2 years 11 months
Pune · Remote
Skills: User Interface Design · Mobile Application Design · Web Design
Co Founder
XGro Technologies Private LimitedFreelance
Nov 2016 - Mar 2020
3 years 5 months
Pune Area, India
Responsibilities undertaken as co-founder 1. Fund raising through government grants and projects 2. Aquaponics Farm management and employee supervision 3. Financial analysis and book-keeping 4. Business development and client acquisition 5. Procurement and Logistics management
Indus Valley CSR Fellow
Venture Center
Apr 2018 - Oct 2018
7 months
Pune Area, India
Project: To test and document the effect of hydroponic fodder on qualitative and quantitative output of Bovine animals, 1. End-to-end project management 2. Stakeholder management 3. Resource planning and budget allocation 4. Implemented research data collection systems 5. Data analysis and report writing
Entrepreneur In Residence (NIDHI-EIR, by Department of Science and Technology)
Venture Center (Official Account)
Jun 2017 - Oct 2018
1 year 5 months
Pune, Maharashtra, India
Under this fellowship, Project undertaken: Qualitative and quantitative research on feasibility of remote aquaponics farms in cities Responsibilities: 1. End to end project management 2. Stakeholders management 3. Data collection and analysis 4. Resource planning and allocation 5. Aquaponic farm management 6. Primary and secondary market research on crop cycle and farming practices
Business Development Manager
LogiNext
Nov 2015 - Dec 2016
1 year 2 months
Mumbai Area, India
LogiNext Solutions Private Limited is a data driven, SAAS based platform which aims to transform the current scenario of Logistics and supply chain network in the country by empowering them with real time connectivity and performance analytics with a wide range of products, organising operations and improving visibility on resources. Responsibilities: - Generating new leads; managing the complete sales pipeline - Pre-sales groundwork for large enterprises - Organic lead generation through marketing initiatives. - Playing an integral role in lead generation, new business pitches and responsible for the effective on boarding of new clients. - Responsible for onsite and offsite post-sales support to the end user. - Technology expertise & consultation about the most advance technology products - Understanding outbound/inbound logistics requirements for companies and delivered solutions as per their needs.
Business Development Executive
Pricebaba.com
Jun 2015 - Oct 2015
5 months
Mumbai Area, India
Generated leads and got on board affluent retailers for the preferred listing, established contact with retailers and helped them in getting listed and updating prices. Lead a promotional campaign for two mobile apps: AppBazaar and BubDub; handled registration, delisting, payment and gave monthly analysis report. Maintained reports, gave a detailed analysis on lead collection and topographical traffic diversion PAN India for our website.
Intern
NTPC
Jun 2014 - Jul 2014
2 months
Kahalgaon, Bihar, India
As a part of my final year internship, I understood the working of a thermal power plant, the processes and the machinery involved. Also, did a project on switch gear protection and advanced methods to reduce the electrical losses incurred due to inefficient protection gears.
Event Coordinator
Shaan-e-awadh International Film Festival
Mar 2014 - Mar 2014
1 month
Lucknow Area, India
I managed a team of ten volunteers and coordinated with the hospitality staff to get things done with finesse and without any miscommunication.
Media Coordinator
Lucknow Expressions
Feb 2014 - Mar 2014
2 months
Lucknow Area, India
I was in charge of scheduling the entire media calendar and establishing an interface between authors and media personnel, making sure that all the communication takes place in a coordinated and smooth manner. I kept a check upon the content of the press release so that it is in accordance to what authors have spoken. Also, I managed all press releases and queries with respect to any activities.
Education
BBDNITM
Bachelor of Technology (BTech)
2011 - 2015
4 years 1 month
Kendriya Vidyalaya No.2 , Jaipur
Senior Secondary
2010 - 2011
1 year 1 month
Kendriya Vidyalaya
High School
2007 - 2008
1 year 1 month
Licenses & certifications
E-Marketing Specialisation
Issued: May 2025
Web Design: Strategy and Information Architecture
Issued: Jan 2022
UI / UX Design Specialization
Issued: Jan 2022
Visual Elements of User Interface Design
Issued: Sep 2021
UX Design Fundamentals
Issued: Aug 2021
Foundations of User Experience (UX) Design
Issued: May 2021
Google Data Analytics Certificate
Issued: Apr 2021
Client needs and software requirements
Issued: Apr 2021
Reviews & Metrics for Software Improvements
Issued: Apr 2021
Software Processes and Agile Practices
Issued: Mar 2021
E-Marketing Specialization
Issued: Mar 2021
Data Visualization with Tableau
Issued: Mar 2021
Customer Analytics
Issued: Feb 2021
Business Metrics for Data-Driven Companies
Issued: Feb 2021
Business Analysis Foundations: Business Process Modeling
Issued: Jan 2021
Become a Project Manager
Issued: Jan 2021