Kavita Ray

Senior UI/UX Strategist

Salary / Daily rate

Gurugram, Haryana, India

Freelance

Remote only

Skills

Product StrategyWeb DesignUI Product DesignUX Product DesignTableauLead GenerationFigmaProcurement

Languages

EnglishHindi

About me

Intro

Freelance UI/UX designer with 7+ years specializing in transforming SaaS & tech products into intuitive, high-converting experiences. I've partnered with startups and software companies to deliver comprehensive design solutions from UX audits to design systems. As your strategic design partner, I bridge business goals with user needs—giving you agency-quality design without the overhead of an in-house team.

Links

Work experience

Digital Product Designer

FreelanceFreelance

Aug 2017 - Present

9 years 3 months

UI/UX Strategist

mobiiworld

Jan 2021 - Jul 2023

2 years 7 months

Dubai - United Arab Emirates

Skills: User Interface Design · UX Research · Mobile Interface Design · User Experience Design (UED) · User Experience Testing

UI/UX Designer

RedAlkemiFreelance

Feb 2018 - Dec 2020

2 years 11 months

Pune · Remote

Skills: User Interface Design · Mobile Application Design · Web Design

Co Founder

XGro Technologies Private LimitedFreelance

Nov 2016 - Mar 2020

3 years 5 months

Pune Area, India

Responsibilities undertaken as co-founder 1. Fund raising through government grants and projects 2. Aquaponics Farm management and employee supervision 3. Financial analysis and book-keeping 4. Business development and client acquisition 5. Procurement and Logistics management

Indus Valley CSR Fellow

Venture Center

Apr 2018 - Oct 2018

7 months

Pune Area, India

Project: To test and document the effect of hydroponic fodder on qualitative and quantitative output of Bovine animals, 1. End-to-end project management 2. Stakeholder management 3. Resource planning and budget allocation 4. Implemented research data collection systems 5. Data analysis and report writing

Entrepreneur In Residence (NIDHI-EIR, by Department of Science and Technology)

Venture Center (Official Account)

Jun 2017 - Oct 2018

1 year 5 months

Pune, Maharashtra, India

Under this fellowship, Project undertaken: Qualitative and quantitative research on feasibility of remote aquaponics farms in cities Responsibilities: 1. End to end project management 2. Stakeholders management 3. Data collection and analysis 4. Resource planning and allocation 5. Aquaponic farm management 6. Primary and secondary market research on crop cycle and farming practices

Business Development Manager

LogiNext

Nov 2015 - Dec 2016

1 year 2 months

Mumbai Area, India

LogiNext Solutions Private Limited is a data driven, SAAS based platform which aims to transform the current scenario of Logistics and supply chain network in the country by empowering them with real time connectivity and performance analytics with a wide range of products, organising operations and improving visibility on resources. Responsibilities: - Generating new leads; managing the complete sales pipeline - Pre-sales groundwork for large enterprises - Organic lead generation through marketing initiatives. - Playing an integral role in lead generation, new business pitches and responsible for the effective on boarding of new clients. - Responsible for onsite and offsite post-sales support to the end user. - Technology expertise & consultation about the most advance technology products - Understanding outbound/inbound logistics requirements for companies and delivered solutions as per their needs.

Business Development Executive

Pricebaba.com

Jun 2015 - Oct 2015

5 months

Mumbai Area, India

Generated leads and got on board affluent retailers for the preferred listing, established contact with retailers and helped them in getting listed and updating prices. Lead a promotional campaign for two mobile apps: AppBazaar and BubDub; handled registration, delisting, payment and gave monthly analysis report. Maintained reports, gave a detailed analysis on lead collection and topographical traffic diversion PAN India for our website.

Intern

NTPC

Jun 2014 - Jul 2014

2 months

Kahalgaon, Bihar, India

As a part of my final year internship, I understood the working of a thermal power plant, the processes and the machinery involved. Also, did a project on switch gear protection and advanced methods to reduce the electrical losses incurred due to inefficient protection gears.

Event Coordinator

Shaan-e-awadh International Film Festival

Mar 2014 - Mar 2014

1 month

Lucknow Area, India

I managed a team of ten volunteers and coordinated with the hospitality staff to get things done with finesse and without any miscommunication.

Media Coordinator

Lucknow Expressions

Feb 2014 - Mar 2014

2 months

Lucknow Area, India

I was in charge of scheduling the entire media calendar and establishing an interface between authors and media personnel, making sure that all the communication takes place in a coordinated and smooth manner. I kept a check upon the content of the press release so that it is in accordance to what authors have spoken. Also, I managed all press releases and queries with respect to any activities.


Education

BBDNITM

Bachelor of Technology (BTech)

2011 - 2015

4 years 1 month

Kendriya Vidyalaya No.2 , Jaipur

Senior Secondary

2010 - 2011

1 year 1 month

Kendriya Vidyalaya

High School

2007 - 2008

1 year 1 month


Licenses & certifications

E-Marketing Specialisation

Issued: May 2025

Certified by Coursera

Web Design: Strategy and Information Architecture

Issued: Jan 2022

Certified by Coursera

UI / UX Design Specialization

Issued: Jan 2022

Certified by Coursera

Visual Elements of User Interface Design

Issued: Sep 2021

Certified by Coursera

UX Design Fundamentals

Issued: Aug 2021

Certified by Coursera

Foundations of User Experience (UX) Design

Issued: May 2021

Certified by Coursera

Google Data Analytics Certificate

Issued: Apr 2021

Certified by Coursera

Client needs and software requirements

Issued: Apr 2021

Certified by Coursera

Reviews & Metrics for Software Improvements

Issued: Apr 2021

Certified by Coursera

Software Processes and Agile Practices

Issued: Mar 2021

Certified by Coursera

E-Marketing Specialization

Issued: Mar 2021

Certified by Coursera

Data Visualization with Tableau

Issued: Mar 2021

Certified by Coursera

Customer Analytics

Issued: Feb 2021

Certified by Coursera

Business Metrics for Data-Driven Companies

Issued: Feb 2021

Certified by Coursera

Business Analysis Foundations: Business Process Modeling

Issued: Jan 2021

Certified by LinkedIn

Become a Project Manager

Issued: Jan 2021

Certified by LinkedIn

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