Kaya Ulusay

Product & Business Design Leader, Venture Builder

Salary / Daily rate

İstanbul, Türkiye

Mobility: Netherlands, France, ...

Freelance, open to permanent contract

Can come onsite

Skills

Product StrategyProduct ManagementBusiness DevelopmentMarket ResearchData AnalysisMobile DevelopmentData VisualizationAISAP BasisMicrosoft 365Sales ManagerCanvaProduct MarketingJiraKey Account ManagerGitHubUser ResearchA/B TestingMarketing StrategyNo-code Automationsn8nLinkedIn AdsMicrosoft TeamsDesign ThinkingSales StrategyGo-to-marketFigmaNo-code ApplicationsProduct ManagerMeta AdsFinanceScrumAsanaGrowthCold CallingContent StrategyHead of SalesGrowth StrategyCompetitive AnalysisStrategy ConsultantStrategy & ConsultingNegotiationBusiness AnalystPMOBusiness Analysis

Languages

Turkish (Native)English (Fluent)Italian

About me

Intro

Product and Business Design Leader with 14+ years of professional experience across corporate innovation, venture building, digital products, and international business development. Proven track record in zero-to-one product creation, P&L ownership, go-to-market strategy and cross-functional leadership. Experience spans AI-enabled products, consumer electronics, fintech, and digital services, operating at the intersection of business strategy, technology and user experience in both B2B and B2C environments.

Links

Work experience

Co-Founder - Product Management & Business Design

Toddi – AI-Driven Educational Mobile App

Nov 2024 - Present

2 years

İstanbul, Türkiye

– Co-founded an AI-powered mobile app for children's cognitive development. – Designed AI agent architecture and developed core logic for intelligent content generation. – Led product and project management, translating business needs into technical execution. – Owned business design, including P&L, revenue models, and growth scenarios. – Planned and executed marketing activities (social media, Meta Ads etc). – Led business development and partnerships, including: – Enterprise access agreements with Koç Holding and QNB Bank – NGO collaborations with UCIM and TEGV for free educational content – Partnerships with ergotherapists for online therapy and parental support feature

Product, Growth & Business Development Consultant (Project-Based and Freelance)

SolveStack - AI-Enabled Expert and Solution Matching Platform

Dec 2024 - Apr 2026

1 year 5 months

İstanbul, Türkiye

– Supported growth and go-to-market strategy through market and competitor analysis. – Analyzed competing services, features, and positioning. – Contributed to product strategy by supporting roadmap planning. – Collaborated cross-functionally with development and marketing including Scrum planning. – Executed B2B discovery and qualification while tracking key product and growth metrics.

Senior Lead - Business Design & Development (Garage Innovation Hub)

Beko - Global leader in home appliances and consumer electronics

May 2021 - Oct 2024

3 years 6 months

İstanbul, Türkiye

– Product Manager for a Buy Now Pay Later FinTech venture, successfully transferred to Token for scaling within Koç Holding. – Led business design and feasibility for a music NFT platform, later spun off as Busker Audio. – Designed AI-driven ed-tech concepts, preparing products for market entry. – Led business and financial design for a health kiosk device, transferred to Koç Holding health division. – Managed cross-functional teams using agile methodologies.

Senior International Business Development Manager

Vestel - Home appliances and consumer electronics

Aug 2014 - Apr 2021

6 years 9 months

Manisa, Yunusemre/Manisa, Türkiye

– Managed sales and business development for Toshiba, JVC, and Hitachi TVs in Central and Eastern Europe, increasing annual revenue from $15 million to $35 million. – Developed pricing strategies through market analysis and benchmarking. – Led product management to tailor TV line-ups to regional market needs.

Business Planning Engineer (Project Based)

Bravofly SA

Dec 2011 - Apr 2012

5 months

Chiasso, Switzerland

– Conducted market research and feasibility analysis to develop a business plan for entering the Turkish online travel market.


Education

Politecnico di Milano

M.Sc., Management Engineering

2010 - 2012

1 year 11 months

– Dissertation: Exploring Fit Between Business Model Design and Strategic Planning Processes

Bilkent University

B.Sc., Industrial Engineering

2006 - 2010

3 years 10 months

– Dissertation: Route Optimization (TSP) for Unilever Merchandising Operations


Licenses & certifications

AI for Product Management

Issued: Jan 2025

Certified by Google Cloud, Pendo, Mind the Product

Understanding Agentic AI

Issued: Jan 2025

Certified by Agent Academy AI

Scrum Start Up for Teams

Issued: Jan 2023

Certified by Scrum Inc.

Innovating with Business Model Canvas

Issued: Jan 2022

Certified by University of Virginia

Fundamentals of Finance

Issued: Jan 2022

Certified by University of California

Cost and Economics in Pricing Strategy

Issued: Jan 2022

Certified by University of Virginia & Boston Consultancy Group

Python for Data Science, AI & Development

Issued: Jan 2022

Certified by IBM

Medical Device Credential for Business Leadership

Issued: Jan 2021

Certified by Turkish Ministry of Health

Data & Analytics for Business

Issued: Jan 2021

Certified by Koç Digital Academy & Boston Consultancy Group

Global Kariyer Turkey

Issued: Jan 2018

Certified by Global Kariyer Turkey

Macro Visual Basic Coding

Issued: Jan 2018

Certified by Management Center Turkey

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