Kelly Burns

Industry : Tourism & Hospitality Handle reservations, guest communication, and upselling, ensuring a smooth customer experience from booking to checkout Source and onboard new properties; write and publish listings on Airbnb, Booking.com, and Vrbo Improve listing performance through targeted optimization: photos, descriptions, titles, and pricing Apply revenue management techniques to maximize occupancy and average daily rate Manage social media accounts (Instagram, Facebook) and create engaging content to drive brand awareness and bookings Build and nurture strategic partnerships, while optimizing sales journeys to increase direct bookings Implement full-funnel digital marketing strategies: email campaigns, SEO, Google Ads, Meta Ads

Sector: Automotive Industry I currently cover the marketing function for SIXT New Zealand in partnership with the Giltrap Group. SIXT is one of the largest mobility companies in the world with offices in 110 countries and their HQ in Pullach Germany.

Sector: Automotive Industry Manage Marketing and Communication for parking services in 2 countries France & Switzerland Responsible for marketing strategy & budget overview for FR & CH Develop winning actionnable plans to increase ParkNow brand awareness among French & Swiss territories B2B / B2C / B2G Marketing About PARK NOW Group: PARK NOW Group is the no. 1 parking provider. We’re driven by one thing: making our cities healthier, cleaner and more liveable. Transforming cities into places where people can move around freely with easy to use mobility solutions while reducing congestion and pollution. How? By unlocking the power of technology to make parking simple, quick and effortless for drivers, operators and cities. PARK NOW Group currently offers the no. 1 parking app. We’re proudly representing our brands including Parkmobile, RingGo, ParkNow and Park-line. With 440 parking pioneers, we serve clients throughout Europe from our offices in Diemen (Amsterdam, NL), Berlin (DE), Versailles (FR), Basingstoke (UK) and Berchem (BE). PARK NOW is part of NOW, the global joint venture in mobility solutions founded by BMW and Daimler. We offer car sharing, ride-hailing, charging and parking solutions to help people navigate their urban journey’s.

Content Campaign Management - Plan and implement a full customer sales and marketing calendar - Plan and execute email and direct mail campaigns to generate upsell and cross-sell opportunities for account management and field sales teams - Liaise with customers to generate customer testimonials and case studies - Manage all CRM email campaigns and email templates - Report marketing results on a monthly basis including spend and revenue Product Management and Branding - Maintain website content through on-line CMS including copy and imagery - Conduct competitor analysis and market researches - Maintain a full understanding of all products and ensure their marketability - Maintain sales collateral including presentations, brochures and product sheets, etc .. Internal and External Communication - Manage internal communication with CRM and management teams - Write and liaise with agency for external communications (press releases, articles, exhibitions)

- Initiated market research, identified market opportunities, and developed pricing and channel strategies for the French market. - Rationalized product customization features based on marketing research results. - Forecasted sales based on market research. - Planned events and annual meetings. - Increased the visibility of the company via SEO/SEM campaigns and community management strategies.

- Identified and prospected potential customers. - Determined client needs, promoted services and provided product solutions. - Assured customer’s satisfaction from an established client portfolio. - Ensured customer’s training towards the application of the solution provided.

- Conducted market research towards key potential customer profiles, and identified market opportunities. - Performed SWOT and competitive intelligence analysis, and recommended the business strategies to pursue such market opportunities. - Organized and prepared marketing campaigns. - Supported the creative director and graphic designer department.