KENT OZCELIK

– Product-Led Ownership: Led lifecycle from discovery to GTM. – Data-driven Decision Making: Implemented data pipeline, KPI trackers and key dashboards for the company. – Business Strategy: Defined pricing model, led rev. from 0 to 10k€ MRR – Workflow setup with n8n: 50% manual process reduction

– Adoption & Retention: Data analysis for user engagement and conversion insights to drive retention increasing features. – User research to define the "aha" moment, identifying friction to shortest path and leading improvements development for activation rate. – Roadmap planning and execution: Quarterly OKR and roadmap prepared with design and dev team, based on company's yearly targets.

– Led the development of the company's IoT platform from scratch – Sourced the hardware and orchestrated the data streams with the cloud team – Worked on the business model, the service contracts and sourcing – Numbers: 100.000+ devices deployed, 2M€+ rev. over the first 5 years after launch