Kenza Zouitene

• Leading a cross-functional team consisting of 10 members, spanning Back-End, Front-End, Product Design, Marketing, and Commercial roles to successfully deliver monetization-focused app and web product initiatives (5+ API integrations, 10+ product launches) • In charge of my team’s strategic product roadmap, applying agile methodologies to ensure a dynamic release pipeline • Delivered a new feature to improve our 5M customer’s credit comparison experience, leading to a monthly revenue boost of £29k. • Successfully expanded a new product vertical, multiplying by 4 the journey traffic, to support the company's growth of active users.

Zeta Learning is an ecosystem of solutions which targets core components of the learning experience: motivation, personalisation and efficiency. These key elements are what constitute the recently-launched app, Thunder Reward; motivating through gamification, personalised through our proprietary cognitive test, and efficient in leveraging cognitive sciences. Its current product market-fit lies with students from 13 to 20 years old. The iOS app helps students keep their motivation high by making studying a gratifying experience. • Led Zeta Learning’s first product roll-out from market research in January 2021 to the iOS app launch in April 2021. Creation and maintenance of its roadmap and new features proposal incorporating user feedback, product data analysis and market insights. • Focus on monetisation and user acquisition, setting up data avenues to extract relevant insights on product usage, marketing campaigns performances and target audience trends. Delivered on 5 key updates following the app launch including 2 UI/UX prototypes of the onboarding flow.

FITCH is a leading retail and branding consultancy in WPP. Designing new retail experiences, product launch campaigns, customer journeys as well as rebranding endeavours. • Worked with the global retail directors at Adidas, Hyundai, L’Oréal on designing new retail experiences, product launch campaigns, customer journeys as well as rebranding endeavours. • Led a project around new social media strategy recommendations for Maltesers US to refresh their brand world, making it more bold and adequate for the US market.