Kevin Billois

Mise en place de stratégie Go-To-Market : • Analyse du TAM/SAM • Scraping et enrichissement • Campagnes multicanales Outbound • Campagnes Google Ads / Meta / Linkedin • Account based marketing • CRM management : Expert Hubspot, Pipedrive, Attio

In the Growth acceleration team @Payfit, I m in charge of : - Outbound Marketing : Market analysis and next targets definition - Growth hacking : Sourcing and scrapping of databases (Data providers, Linkedin based on public datas) - Marketing automation : Pre qualification of leads with Email's workflows and asset's creations (Landing page, Lead gen form)

In the marketing team in charge of B2B printing offers: - Validation of media content (LinkedIn, Facebook and Twitter) - Digital strategy: A / B testing strategy, SEO optimization of the HP Print blog (tektonika.fr) - Management events and partners (HP Mobile DemoCenter: 22 events in France) - Social selling & Lead generation strategy: ABM campaign (account based marketing) & gamification on Sales Navigator for the sales team - Reporting analysis: Lead generation & measurement of the ROI on events and media campaign

Within the Fixed Telephony Marketing Team, Trunk SIP, Unified Communications and Microsoft Offers: - Marketing Assistant on Fixed Telephony / Unified Communications Enterprise Offers. - In charge of the redesign of the SFR Business web support - Realization of benchmark (end of life of the RTC, fixed voice offers on 4G network) - Reporting and strategic consulting on the products fixed telephony: use of discounts, management pricing and analysis Distributor compensation - Web communication (creation and validation of content) - Contribution to the launch of the Box 4G offer: targets of 1000 unit sales per month or € 540 000 of turnover per year.