Kevin Radde

Handling Ecommerce acceleration within the Dermatological Beauty Division (La Roche-Posay, CeraVe, Vichy, SkinCeuticals, Sanoflore, Decléor) through: - Growth Plan: Estimating market evolution, defining growth objectives by actor type (short/long term), overseeing profitability (valorization & HEROES strategy, promotional and assortment strategies). - Acceleration Plans: Optimizing customer relations to support growth and our medical DNA by i) improving customer experience (category projects), ii) defining optimized promotional plans (medical & value creators), and iii) co-constructing our Media / Data roadmaps. Management: Guiding a team of 9 people (5 direct reports) split between Key Accounts and Project Managers.

Managing the Indirect Ecommerce strategy for NYX Professional Makeup (highest Ecommerce Sales penetration across L'Oréal Consumer Product Division brands) for Europe zone (20+ countries). NYX Professional Makeup had in FY2020 the highest Online Sales growth (+60% vs. target), across all Makeup Brands with the highest Online weight of business vs. Total Brand Sales. Working on all Ecommerce levers to sustain our growth: - Assortment: definition of assortments per Retailer, focusing on specific Ecom HEROES and targeting valorization through multipacks and coffrets (from Routine definition to box design and forecasts). - Content: user experience optimizations through Audits, KPI tracking and development of EU guidelines. - Promotion & Activation: definiton of event planning, development of guidelines and activation post-mortem. - Media: investment recommendations based on P&L and ROI analysis (Awareness and Conversion Media) - Services: monitoring of L'Oréal services implementation and tracking of their KPIs. Handling the direct EU relationship with Amazon (Sales, Marketing & Advertising), defining all of our Ecom levers, in collaboration with EU countries (+40% vs. target in FY2020).

- Evolving in the biggest Amazon category - Working accross 18 Amazon Books Vendors accounts (€50M TO) - Managing P&L negotiations: optimization of purchasing conditions (+49% vs. target) - Promoting and implementing Amazon advertising solutions - Solving Legal & accounting issues (chargebacks, price & quantity variations)

Key Account Management (04/2016 to 11/2016): - Developping the biggest accounts of Consumables categories (+96% revenue vs. target) allowing team ended up at -3% vs. objectives compared to the estimated landing at -27%. Sales development (01/2014 to 04/2016): - Prospecting, pitching and recruiting high potential third-party sellers for FR Marketplace in revenue (€18MM generated, +30% vs. target). - Owning lead sourcing initiatives for Consumables categories and creating new processes (competitors screenings, lead qualification improvements). - Assessing and implementing Legal decisions thanks to different scenarios proposed (around 70 cases handled in 2 years) - Launching new Grocery category - Owning business reviews (Weekly/Monthly/Quarterly basis)