khaoula sbaa

(Via the agency SISSO 360) - Coordinate the production of image and video content for digital and social networks: from design to production and post-production - Manage the editorial calendar for the social networks - Community animation & management

- Migrate the data from the CEE countries' catalogues to the new SAP Hybris CMS via Excel templates, consistent with the guidelines and launch schedule - Analyze local data to align with target catalog - Coordinate the translation of assets with local teams and external agencies (Poland, Romania, Czech Republic) - Identify and define update needs on existing catalog in collaboration with IT, marketing and legal - Facilitate the weekly meeting with the various project stakeholders and follow up on RUN requests - Coordinate the display of new content within the catalog (assets media, breadcrumbs, tutorials...) - Manager a junior freelance - Participate in the functional and technical budget - Ensure smooth navigation via product categorization - UAT on test environment-

- Coordinate and lead the project team and contributors - Manage project schedule - Monitor asset production - Manage publications on various digital channels - Produce project deliverables, coordinate production releases of social media and influence content - Lead project steering meetings

(Via the agency NETINO) - Optimize existing publication processes - Help plan recurring content - Integrate more users into tools - Document processes - Review content communication with internal collaborators

Digital strategy development (SEO, SEA and Social media) Development of a brand identity Creation and management of content, proposal of an editorial line for social media, emailing, print & web Social media ads management Animation and moderation of social networks Copyrighting CRM management (newsletters, emailing campains)

(Via the agency MOBYLIZ) - Creation, administration and management of monthly e-catalogue to 30 countries and guarantee the quality of the information in Central (maintenance, proofreading, asset updates, etc.) - Monitoring and processing of requests from countries (e-stores) and updates on the Central CMS catalogue (e.g. visual suppression, missing references, modification of FAQs, etc.) - Creation of new guidelines for the new product page redesign - Regular updates of old product sheets (marketing content, visual, legal, etc.) - Optimize SEO performance by creating product sheet descriptions - Competitive monitoring and benchmarking of best practices in terms of SEO, text and visual content - Coordination of EN/FR translations and legal validation of product descriptions - Agency brief for visual resize for product image galleries - Preview product sheets and ensure compatibility of different browsers/devices (Chrome, Safari, mobile, PC, etc.) - UAT testing of new PDP features in the Test environment (Hyce Discovery)

- Establishment of a graphic identity and an editorial line - Creation of content for the Instagram page - Animation and moderation of the social networks pages (FB, IG, TWITTER, LINKEDIN) - Creation of a mockup for the reverse mentoring platform Arcé2ways

- Media/web content creation and management - Social media management via Hootsuite - CRM & emailing campaigns creation and management (brand content, products, triggers, targeting, ROI) - Benchmark and competitive intelligence - Organization of retail and corporate events

- Creation of B2B communication tools - Creation of an internal communication tool "Intranet" and website content management - Creation of digital content: banners, flyers, LinkedIn posts, invitations, emailing... - Promotional object recommendations and inventory management - Organization of corporate and B2B events

** TV5MONDE Europe channel ** - Web content management: www.europe.tv5monde.com (program sheets, news, blogs) - Development and production of B2C and B2B communication tools - Coordination of 21 local representatives to promote TV5MONDE products - Creation and monthly management of emailing campaigns via MailChimp to promote programming - Writing briefs for banner creation - Support to production teams - Management of promotional goodies