Khaoula Zouine

- Fashion: Bottega Veneta, CHANEL, Chloé, Amiri - Luxury: Cartier, Van Cleef & Arpels, LVMH - Skincare: Laboratoire ACM, CHANEL, Issey Miyake, Bioderma - Outdoor & Lifestyle: Rimowa, Salomon, Chabi Chic - Travel: Continents Insolites - Hospitality : Pullman Hotels (Groupe Accor), Scarabeo Camp - Food & Beverages: iessi, Barre Athlétique Artisanale de Marseille, Hennessy - Tech: Match Group - Arts & Culture: Thomas Lohr (photographe), Akakir Studio (Design Graphique), Cahier Central (Librairie), Aflam Marseille (festival cinéma) - Industry: Papeterie Le Bourray

- Contributing to the overall creative directions for all projects linked to the shows, campaigns, collections launch, events, etc. in partnership with Art Direction, Production, Fashion Editor, Press, - Product, Client and Strategic Communication teams - Head of a team of copywriters who implement the creative concepts to better meet CHANEL's needs (Image, Strategic Communication, Clients, Events, etc.) - Coordinating written content in English and French for all content production: print objects (brochures, invitations, gifts for clients, books related to the collections etc.) and digital platforms (chanel.com, social media), clients communications - Ensure narrative consistency and text/visual synergies in the development and execution of content across all touchpoints

- Implementating the Social Media strategy, aligning with Image and e-com goals - Defining and managing the editorial calendar: weekly, monthly and yearly - Producing, editing and publishing engaging content to promote campaigns, runway shows, business activations, events (copy, stills, videos...); managing creative resources - Reporting the KPIs and permanent competitors review

Analyse quantitatives et qualitatives des retombées média (presse print et digital) Secteurs : luxe, culture, institutionnel, fonds d'investissement... Entreprises : Piaget, IWC, Hermès,Getty Museums, Mubadala...

Intranet métier : 200 collaborateurs connectés en Europe, à Dubaï et en Inde - Développement de contenu et gestion de la plateforme : vidéos, interviews, infographies, articles, veille RH, webmastering, maintenance du CMS - Community management : 20 contributeurs, accompagnement sur la rédaction et l’animation du site, statistiques, fédérer autour de la philosophie de développement Evénements : 70 événements, 20 à 200 participants, culture de la marque - Coordination projet, ateliers développement contenu, campagnes de communication, e-mailing, gestion de la plateforme d’inscriptions en ligne - Gestion de projet : statistiques de participations, briefings des speakers, mise en place du calendrier annuel

Editorial Content Management : corporate intranet - Suggesting and writing articles - Updating sections and content management CMS - Managing validation tracks Events Management : product launches, corporate conventions, seminars - Setting communication plans to promote the events : teasings, invitations, articles… - Operational follow-up : coordinating providers, keeping up with schedules, managing guest lists, reception and managing flows during the events Business Intelligence : monthly press review - Luxury, communications and cultural news

- Setting up a new static and dynamic sugnage system : for 60 hotels worldwide - Designing and revising the graphic charter : corporate logos, colors and typography - Designing corporate objects and manufacturing follow-up : customer gifts, greeting cards, accessories - Setting up a picture library : arborescence, selecting of items and updating visuals - Updating editorial content for corporate brochures : customer paths, product and special offers presentations