Kiesse Sita-Kengue
CRM | Marketing Automation | Growth Marketer
Salary / Daily rate
Paris, France
Freelance
Remote only
Skills
Languages
Work experience
CRM Senior Associate
Euronext Corporate Solutions
Oct 2024 - Present
2 years 1 month
La Défense, France
• Enable internal teams through onboarding, training, and CRM documentation • Implement and optimize HubSpot processes tailored to business needs • Oversee user governance, GDPR compliance, and CRM maintenance • Coordinate internal communication on product updates and process changes • Provide user support and act as a point of contact for CRM-related questions • Collaborate on tool migrations and cross-team process improvements • Contribute to system governance and propose continuous enhancements
Growth Marketer
URETEK
May 2023 - Sep 2024
1 year 5 months
Vétheuil, France
- Managed Search Engine Advertising (SEA) budget of 12K covering Google Ads and Meta Ads - Oversaw Salesforce/Pardot CRM for cleaning, segmentation, workflows, forms, landing pages and email campaigns - Created tracking systems and dashboards for performance monitoring - Improved website optimization resulting in a 3% increase in conversion rate and 6% increase in MQL/SQL rate - Developed content strategy for partners including emails and articles - Spearheaded online reputation management efforts, resulting in a 1-point increase (3.6 to 4.6) on Trustpilot ratings
Elum Energy
Apr 2019 - Apr 2023
4 years 1 month
Paris, France
Growth Marketer
Jan 2021 - Apr 2023
2 years 4 months
Paris, France
- Lead generation and event promotion on LinkedIn with automation tools like Phantombuster, Waalaxy and Skrapp.io - Scrapping, data automation and workflow creation using Make (ex-integromat), N8N and Hubspot - CRM migration to Hubspot for multiple teams (Sales, Marketing, CS, OPS, Supply) Structuring, management and cleaning up of the platform as well as onboarding of 5 teams. - Management of acquisition KPIs and creation of dashboards on Looker Studio (ex Data Studio). - Worked hand in hand with the content team to write SEO-optimised content - Tailoring marketing actions to the needs of different regions across the globe (APAC, Latam, EMEA, Subsaharian Africa, Southern Africa, Europe) - Delivering strategies that have been scaled up (keynote for each product launch with all-day webinars, sales arrival waalaxy campaigns,...) - Creation of visuals for various teams (company presentation, epoweronitor product overview, new visuals for the company's SAAS, promotional videos, infographics,...) - Creation of looker studio dashboard powered by make (ex-integromat) workflow with data from various marketing platforms such as google analytics, hotjar, hubspot, mailchimp and our social media accounts (linkedin, facebook, youtube) - Copywriting and consultancy for outbound email campaigns - Website translation and optimisation - Constant monitoring of new marketing tools and strategies - SEO optimization generation an average of +60% of organic users on the website each year
Marketing & Communication Manager
Apr 2019 - Dec 2020
1 year 9 months
Paris Region, France
Creation and design of content (articles, infographics, videos, case studies, visuals, etc.) Redaction of articles - 1st rank on google for "solar diesel hybrid system" keywords Management of social networks with an increase of +380% subscribers on linkedin Management of emailing campaigns and creation of templates PPC campaigns ( Google Ad, Youtube advertising, Linkedin marketing solution) Dashboard creation and KPI tracking (Google Analytics, Hotjar, Data studio) Prepare presentations for webinar with our partner Homer Energy and Rubicon Migration of the website and SEO optimization
Designer
JIRE Jewellery Hire
Aug 2020 - Oct 2020
3 months
Perth WA, Australia
Design of social media templates (stories, carousel, post, videos)
UX/UI designer
CLEANEA
Apr 2020 - May 2020
2 months
69340 Francheville, France
Creation of the B2C website User research User flows UX strategy improvements & recommendations Persona review & suggestions Digital wireframe suggestions (mid-fi) Analysis of heatmaps, funnels and recordings to iterate and improve the website’s UX
Product Manager
CLEANEA
Apr 2018 - Oct 2018
7 months
92800 Puteaux, France
Content creation (articles, computer graphics, videos, case studies,...) Social network management (number of linkedin subscribers doubled) Management of emailing campaigns and creation of templates Website redesign and SEO optimization Competitive intelligence and market research Customer Relationship Management (CRM) Teleprospecting and trade shows Dashboard creation and KPI tracking Creation of a marketing plan for the launch of a new product
Education
Ionis-STM, école de double compétence
MBA in marketing, management and IT minor in energy, Marketing
2017 - 2020
4 years
Activities and societies: Entrepreneurs' Club
Pierre and Marie Curie University
Bachelor's degree in life sciences, Life sciences
2012 - 2017
6 years
Activities and societies: PMClab
Licenses & certifications
Data Analytics essential course
Issued: Dec 2022
Data Analytics Essentials course
Issued: Dec 2022