Eva Koliadi

+ Website Ownership and Management + SEO + Integrations across marketing platforms (CRM, email system, forms, trackers, tags) + Google Analytics (GA4) and data reporting + Digital Governance and Optimization + Email marketing + Propose and manage new tools + Manage Social Media Channels (LinkedIn, TikTok, Facebook, Instagram, YouTube, Spotify) + Cover College events & activations with engaging content + Track and optimise campaign performance + Spot new trends and spark fresh digital ideas + Build and engage online communities

+ Managed UX-focused website content in Sitecore, improving clarity, navigation, and user flows. + Developed and optimized templates and information architecture to enhance customer journeys. + Collaborated with marketing, product, and design teams to ensure content met objectives and user needs. + Conducted content QA and testing of published pages to maintain consistent quality. + Supported digital transformation initiatives by implementing structured editorial workflows and improving content processes.

+ Developed and managed textual and visual content for the School website, ensuring timely and engaging communication of key information. + Strategically planned and executed the School’s social media calendar, publishing relevant multimedia content across platforms to increase audience engagement. + Monitored digital content performance using analytics tools, optimizing content based on insights to better serve the target audience. + Gathered and synthesized information from academic and administrative staff to produce high-quality marketing collateral, including Study Guides and Prospectuses, in collaboration with graphic designers and other internal/external partners. + Supported the planning and execution of key School events, such as academic conferences and student orientation days. + Provided administrative support to the Director, managing daily tasks and ensuring smooth office operations.

+ Managed content and user experience across Jaguar and Land Rover websites, ensuring brand consistency and optimized UX. + Planned and executed social media strategies, increasing engagement and reach across key platforms. + Monitored digital KPIs using Google Analytics and Adobe Analytics, providing actionable insights to enhance campaign performance. + Implemented SEO best practices to boost organic visibility and drive website traffic. + Supported eCommerce initiatives, including vehicle configurators and online lead-generation tools. + Designed and delivered CRM campaigns via Salesforce, improving segmentation, engagement, and conversion rates. + Provided digital support and training to UK dealer network, ensuring adoption of tools and consistent brand representation. + Contributed to the launch of innovative digital tools, including virtual showrooms and test-drive booking platforms. + Coordinated digital communications for product launches and customer events. + Ensured compliance with GDPR and internal digital marketing standards.

+ Generated and managed SEO-friendly content for the School’s website and social media accounts, supporting audience engagement and visibility. + Created and distributed monthly e-newsletters to academic and administrative staff, enhancing internal communications. + Edited and published audio-visual material, including video lectures, to the School’s digital library. + Contributed to online and printed marketing collateral, including study prospectuses and event brochures, drafting textual content and sourcing or producing imagery. + Assisted the Communications Manager with day-to-day operational tasks, ensuring smooth workflow.

+ Launched a creative project exploring the power of micro-content by writing aphorism-sized ideas on banknotes, connecting with strangers in a unique, tangible way. + Extended the project online using a WordPress blog and social media channels (Facebook, Twitter) to increase reach and engagement. + Developed skills in direct marketing, blogging, web and graphic design, and social media management through hands-on execution. + Explored ideas in parallel with ongoing literary work, strengthening narrative development and creative communication

+ Designed and delivered a strategy for restructuring the external website of the organisation, based on extensive data analysis which aimed to optimize web presentation and content, as well as the organization’s position in search rankings + Creating and publishing engaging content for the organisation’s internal website + Being in charge of the day-to-day maintenance and management of both websites + Updating the design and layout of both sites when necessary, in liaison with the external web supplier + Providing one-to-one training and ongoing support to members of the staff across the organisation on how to manage and publish their own content online + Drafting and distributing a weekly e-newsletter to all staff

+ Managing and updating the organisation’s website according to best SEO standards + Developing and disseminating biweekly e-bulletins to staff and students using email marketing software + Designing digital marketing collateral and coordinating their display + Contributing to the content of social media accounts, inc. Facebook, Twitter and Flickr and publishing promotional material (Faecbook & Twitter Ads) + Creating and setting up online surveys for students + Assisting the Head of Communications and Marketing with ad-hoc tasks

+ Designed and built from scratch a website, accessible through https://evakoliadi.wixsite.com/evakoliadi, involving photographic, graphic and literary work in order to showcase my creative talents and potential in a dedicated online space + Skills acquired or developed throughout that time include, but are not limited to: Blogging, Photography Editing, Web and Graphic Design, Animation, CSS and HTML, Mobile Optimization, Google Analytics, SEO, Social Media and Direct Marketing

+ Supporting a major project by researching Disney databases for the availability of foreign language masters, picture and sound elements, as well as the relevant metadata associated with these titles + Communicating with Disney territories across the globe to report on research progress, as well as request missing elements + Aggregating research findings and creating, as well as delivering presentations to diverse stakeholders across the company + Training new members of the staff and helping with ad-hoc tasks new and existing co-workers

+ Updating the gallery website + Organising the press folder and updating the gallery’s database + Assisting in Paradise Row email account management + Helping with the set up of exhibitions + Assisting during private views and special events

+ Producing flyers and promotional material using design software + Contributing to the content generation on social networks + Conducting market researches as required by the marketing campaign + Working closely with the PR officer and helping her with organising and managing press cuttings and releases + Managing and coordinating a team of 7