
Koloina Stéphanie Andriamanantena
Senior Communications Manager
Salary / Daily rate
Soalala, Madagascar
Freelance, open to permanent contract
Skills
Languages
About me
Intro
Strategic communications professional with 10+ years of expertise in digital marketing, project management, and stakeholder engagement. Led communication strategies for UNDP, UNICEF, and major NGOs, driving awareness campaigns and managing high-impact projects. Specialized in multilingual content creation, media relations, and building people-power through digital campaigning.
Work experience
Public Relations, Communications and Media Manager
CARE Madagascar
Jun 2024 - Present
2 years 5 months
Madagascar · On-site
Responsibility #1: Implement CARE Madagascar's external communication strategy, including humanitarian interventions Ensure the effective execution of the organization's communication strategy, highlighting CARE Madagascar’s development and humanitarian initiatives to enhance visibility, engagement, and impact. Responsibility #2: Project Management and Coordination (Rano Maharitra and other CARE Madagascar projects) Oversee and coordinate communication aspects of key projects, ensuring alignment with strategic objectives, timely implementation, and effective stakeholder engagement. Responsibility #3: Supervise, develop work plans, and mentor the communication support team Lead the communication team by providing strategic direction, coaching, and structured planning to enhance efficiency and achieve communication goals. Responsibility #4: Media and Public Relations Build and maintain strong relationships with the media and key public stakeholders to ensure accurate and strategic representation of CARE Madagascar’s mission and achievements. Responsibility #5: Event Planning and Management Organize and oversee events, workshops, and high-level meetings that reinforce CARE Madagascar’s visibility, advocacy efforts, and stakeholder engagement. Responsibility #6: Public Information, Briefing Notes, Promotional Materials, and Storytelling Develop and disseminate compelling content, including reports, briefing notes, success stories, and promotional materials, to inform and engage target audiences. Responsibility #7: Digital Media Tools and Awareness Campaigns Leverage digital platforms, social media, and multimedia tools to enhance outreach, raise awareness, and foster engagement with CARE Madagascar’s initiatives.
Communication Analyst - National Specialist
PNUD Madagascar
Jan 2024 - Jul 2024
7 months
Madagascar · On-site
Under the direct supervision of the Project FIER Coordinator and in collaboration with the UNDP communication unit, as well as the communication officers of other project implementing agencies: - Development of the project's communication strategy and plan, including the institutional aspect and partnership development. - Categorization and prioritization of the identified tools based on their importance and relevance to different categories of target partners. - Drafting of communication materials (articles, fact sheets, brochures, pamphlets, etc.) or documents tailored to the target partners. - Support for the project team in defining the strategy for the production and dissemination of communication tools/supports. - Implementation of the identified communication actions at the project level. - Assurance of the production of communication tools and supports related to the promotion of projects. - Establishment of a database of communication information and data related to the themes addressed in the projects. - Writing articles and contributions to updating UNDP's institutional websites for topics related to the projects; and support for visibility actions at the UN and donor levels. - Management of media relations and conducting media monitoring on project activities. - Monitoring of the quality and deadlines of work with service providers.
Communication Manager
Viamo
May 2020 - Oct 2023
3 years 6 months
Betroka, Madagascar
Increase the results and impact of projects through the development and implementation of communication actions * Monthly Avid User (MAU): increase the number of listeners per month towards the goal of 1.5 million/month, through the implementation of the Service 321 marketing strategy. * Monthly User Benefit: improve the user experience with new dynamic and entertaining content + Digital Communication * Communication: amplify and communicate project results through visibility material: factsheet per project + Success stories + other communication actions with partners (press relations, public relations, etc.) + Digital communication Establishing the foundations of the Viamo Madagascar platform through capacity building and improved visibility * Renewing/establishing strategic partnerships for programs and Service 321 in particular (umbrella contracts with suppliers (AMI), strategic partnership contracts) * Active participation in forums in Madagascar and apply for awards * Share success stories for international review * In coordination with the Program Director, coaching the implementation team (Program Manager) on their ability to implement communication actions and/or provide adequate content for external communication. Increasing the portfolio of projects in Madagascar * Aggressive business development follow-up in support of the Country Director * Take the lead in organizing courtesy meetings between the Country Director and potential partners * Follow up 100% of discovery meetings (either proposed solution or abandonment) * Systematic development of cross-cutting communication tools for business development: country brochure, donor visibility (media advertising, etc.) + Digital communication Clients: GIZ/PrAda, GIZ/ProDécid, GIZ/Afafi Nord AF, USAID Mikajy, MSI, JSI, Medair, etc.
Francophone Digital Campaigning Coach and Instructor - Social Movement Technologies
Social Movement Technologies
Jul 2022 - Dec 2022
6 months
Remote, OR 97458, USA
• Outreach to people power groups, activists and movements, and accompany groups in learning and implementing campaigns to build people power. • Trainings could be around: - Digital security - WhatsApp for building people-power - Orchestrating Twitterstorms - Mass texting and calling tools - Tools for spinning up quick petitions and other online actions, etc.
Communication Officer Senior
SO.E.CO
Jun 2017 - May 2020
3 years
Antananarivo, Madagascar
Coordination of the entire marketing policy: strategy and design. - Communication strategy - Quality communication supports (Textile - Printing on all supports - PF GF - etc.) - Digital Communication Close collaboration with the commercial management in the elaboration of the marketing plan: market analysis, targeting, setting of objectives, and communication axes. - Value Chain Development - Inclusive and sustainable development - Gender promotion - Corporate Social Responsibility - Quality of service & support, etc. Clients: UNICEF, UNDP, ACTION CONTRE LA FAIM, HERi Madagascar, SMEF, etc.
Management Assistant for External Relations and Partnerships
Presidency of the University of Antananarivo
Dec 2016 - May 2017
6 months
Antananarivo, Madagascar
• Management of the University's partners and donors • Organization of official meetings • Minutes of Meetings, Memorandum of Understanding, Partnership Agreement and • Management of the University's partners and donors • Organization of official meetings • Minutes of Meetings, Memorandum of Understanding, Partnership Agreement and endorsement contract
CSR Communication Officer
Novo-Comm Ogilvy & Mather
Dec 2015 - Dec 2016
1 year 1 month
Andraharo
Research topic: "Motivation of commitment to CSR of private companies in Madagascar". • Responsible for all actions of Social Responsibility of the clients and the Agency. • Relationship with the media: Organization of press conferences and writing of press releases, monitoring and evaluation of PR actions • Participation in trade shows and fairs • Organization of events (VIP, greetings, ...) • Responses to calls for tenders. • Digital communication Clients managed: UNICEF, UNFPA, PSI, STAR, BNI, SHELL, AIRTEL, LIONS CLUB,...
Junior Ad Manager
Agence FACTO Saacthi&Saatchi
Apr 2015 - Dec 2015
9 months
Immeuble Assist Ivandry, Antananarivo_ Madagascar
• Researching and producing analysis documents to lay the groundwork for the development of a strategic recommendation • Realization of regular piges of the competitive environment and communications of the agency's clients • Ensuring the follow-up of projects and campaign timings through the development of and compliance with feedback plans • Seek out opportunities to write briefs, presentations, documents, and reports... • Ensures proper coordination/communication between the business and creative teams Clients: UNICEF (PESTE 2017 campaign, Reports, Newsletters, etc..), ACTION CONTRE LA FAIM (PESTE: Image Box), BNI Madagascar, UMS LABOMECA, ARCHE DE NOE Company, SODIMILK, LOCCA, etc.
Communication Officer Media and External Relations Assistant, Internship
UNICEF Madagascar
May 2014 - Aug 2014
4 months
UNICEF Madagascar
Research theme: Communication on the celebration of the 30 years of UNICEF Madagascar • Elaboration of the daily press review addressed to the staff of the organization and the United Nations staff. • Media Monitoring: scan and register relevant articles in the database of registered press reviews. • Administrative processing of files (typing letters, formatting documents, etc.) • Complete follow-up of files (e.g.: preparation of events for the celebration of the 30th anniversary of UNICEF Madagascar, ...). • Preparation of documents and standard mail. • Sorting, filing, and archiving of documents, and assets of the organization. • Preparation of the guideline of the Ambassador of national will of UNICEF Madagascar • Design of some internal document covers for the organization • Insertion in the international professional world • Surpassing oneself: More dynamism and better organization of work, patience and perseverance • Teamwork
Marketing Intern
MATERAUTO
Jun 2013 - Jul 2013
2 months
Ankorondrano
Analysis internship - Theme of the internship: Analysis and follow-up of the communication of commercial actions, MATERAUTO case • Responsible for the follow-up of the BOSCH and GOODRICH tire promotion action at MATERAUTO: Tasks and acquisition : • Follow-up on the planning of meetings and the team's agenda • Follow-up on the place of promotional sales: TOTAL Station Ankorondrano - Antananarivo - Madagascar. • Creation of a database of sales files made • Telemarketing: study of customer needs • Tools: survey form, digital registration data, TOTAL payment card • Collection and Analysis of primary and secondary data; • Development of a better promotional sales strategy: • Tools: sphinx • Recommendation on MATERAUTO's commercial actions, • Internal recommendation: Work organization to be improved, Recruitment of more female staff. • External recommendation: Communication strategy: establishment of a "time-keeping", reinforcement of the communication out of media and media.
Marketing Communications Intern
Air Madagascar
Jun 2012 - Jul 2012
2 months
Discovery internship - Surveyor for the survey on the Premium Class ". • Realization of office automation works • Customer service on phone • Use of AMADEUS software for the planning of aircraft movements. • Launching of aircraft schedules in GMT or Greenwich Mean Time (Schedules converted to local time to obtain the exact time of flights). • Tracking of the different possible irregularities during a flight launch. • Language: Aeronautical Alphabet, Three Letter Codes (Three letter abbreviations of EACH region and EACH country).
Education
Université Catholique de Madagascar
Doctorat
2017 - Present
9 years 10 months
ISCAM (Institut Supérieur de la Communication, des Affaires et du Management)
Master (Major)
2011 - 2017
6 years 1 month