Kristina Gromova

I’m part of the in-house design team, where I create user interfaces for websites, landing pages, mobile applications, emails, and digital campaigns tailored to a wide range of clients. My role involves translating complex marketing goals into intuitive, visually appealing, and conversion-oriented designs. I collaborate closely with UX designers, developers, project managers, and clients to ensure consistency and performance across digital touchpoints. I've worked on both B2B and B2C projects for major brands such as L'Oréal, BPI France, Rowenta, Tefal, Pierre & Vacances, Center Parcs, SNCF, Bollinger, Moulinex, Transavia, Micromania, and Genereli. My focus is on usability, brand coherence, and creative impact, all while meeting technical constraints and tight deadlines.

En tant que freelance, j’accompagne des startups, agences et indépendants dans la conception de produits et supports digitaux, en combinant UX, UI et identité visuelle. Je travaille directement avec les clients pour transformer leurs besoins en expériences claires, engageantes et efficaces. Projets et réalisations : Identité visuelle et branding : création de logos, chartes graphiques et supports de communication pour des agences et écoles (ex. école de développement, Wedding Agency) Sites web & plateformes : conception de sites no-code (WIX, Squarespace, Tilda) et optimisation UX/UI pour des clients variés Supports marketing : newsletters, présentations, brochures, reels et contenus animés pour améliorer la visibilité et l’engagement (ex. consultant en finance, Wedding Agency) Product Design : accompagnement global de produits digitaux comme Memoirs, de l’idéation au design final Generative design & innovation : utilisation de MidJourney, Runway et Adobe Firefly pour créer des visuels originaux et impactants

Redesigned SaaS company’s website and created solution-oriented webpages to grow brand awareness, increase website traffic and improve user experience. Authority score raised from 12 to 45. - Collaborated with a junior designer to create product videos to support the launch of IWD’s new platform, as well as to attract new clients and boost social network engagement rate (+2500 new Instagram subscribers, contracts signed with luxury brands). - Created visual assets for internal and external communication and refreshed the brand book to improve and maintain brand’s image. - Designed templates and banners, newsletters, promotional videos, blog illustrations to help marketing team to generate more qualified leads. (Linkedin Ads CTR increased from 1.5% to 3%). - Conducted video shootings, interviews to create marketing content. Organized shooting to create photos for website redesign, personalized mockups & creative ads.