Ladislav Cipka

– Rapid Market Validation: Executed an agile "Go-to-Market" pilot for a niche brand, deploying exploratory campaigns across multiple geographic segments to identify initial audience affinity and engagement signals. – Technical Infrastructure: Established the complete paid media foundation, including Meta Pixel configuration, event tracking, and catalogue setup to ensure data integrity for future scaling. – Al-Augmented Analysis: Integrated LLMs into the reporting workflow to interpret cross-market performance data, identifying key friction points in the user journey despite limited historical data. – Operational Efficiency: Managed the full campaign lifecycle - from creative setup to audience targeting - leveraging Al to accelerate asset production on a lean operational budget.

– Campaign ROI & Execution: Orchestrated high-priority global digital campaigns across 10+ B2B & B2C markets using Sitecore, ensuring seamless user journeys that maximized engagement and brand visibility. – Al-Enhanced Workflow Innovation: Created a custom Generative Al workflow to analyze visual assets and generate SEO-optimized metadata and alt-text, significantly reducing manual entry time while boosting organic search compliance. – Speed-to-Market: Optimized the digital publishing workflow, reducing campaign launch times by 56% (45m to 20m per asset), allowing for faster market response and content scaling. – Conversion & Testing Execution: Configured and deployed A/B tests and CRO experiments, ensuring the accurate setup of test variations and tracking parameters to support data integrity.

– Targeted Lead Generation: Supported the technical execution of segmented lead generation strategies utilizing HubSpot and Paid Ads. Ensured high data quality to align generated leads with MQL/SQL qualification criteria for sales readiness. – Paid Media Alignment: Synchronized audience data from HubSpot and Salesforce directly to ad platforms (Google Ads, Meta, LinkedIn) for precise re-targeting and lower Cost-Per-Lead (CPL) while analyzing performance via HS Analytics. – Conversion Optimization: Audited and optimized lead capture forms and conversion paths within HubSpot, removing friction points to boost conversion rates and data integrity. – Data Integrity & CRO: Executed rigorous audit of lead capture forms and conversion paths within HubSpot to resolve technical friction points, maintaining high data integrity necessary for campaign reporting.

– Web Content Delivery: Managed the end-to-end production of new landing pages in UMBRACO (CMS), ensuring full localization and alignment with SEO best practices across various language markets. – CRO Implementation: Executed A/B tests on key landing pages, contributing to a 17% uplift in unique site visits and a 25% increase in Click-Through Rates (CTR). – Lifecycle Marketing Execution: Built, tested, and maintained automated email retention flows using STRIPO and DRIP. Rigorously validated the automation logic to ensure B2B user journeys were accurately progressed, directly contributing to increased retention rates.

– High-Volume Execution: Executed the deployment of 120+ newsletter campaigns for major global clients (Adidas, Reebok, Nike), successfully delivering to 1 million+ customers in the EMEA region. – SFMC Technical Setup: Supported building personalized HTML emails within Salesforce Marketing Cloud, executing complex audience segmentation based on strict campaign criteria. – QA & Delivery Integrity: Performed rigorous Quality Assurance (QA) and troubleshooting of automation logic to ensure 100% delivery accuracy and campaign success.

– AEM Platform Deployment: Supported the production and development of the Novo Nordisk Global and Nordic affiliate pages as part of the re-branding project utilizing the Adobe Experience Manager (AEM) platform. – UAT & Defect Management (QA): Coordinated User Acceptance Testing (UAT) for frontend modules, identifying functional defects and managing the resolution workflow via JIRA to ensure a stable, error-free site launch. – Technical Content Delivery: Executed technical content delivery utilizing UX best practices, contributing to demonstrable performance goals, including increased traffic and lower bounce rates.

– Automation Journey Ownership: Owned the end-to-end automation process, developing user journeys (onboarding/application) from Web through Typeform to Mailchimp (CRM) logic. – Data Integration Design: Designed and implemented integrations between platforms, specifying the required data and how it was accurately displayed within the CRM. – System Maintenance & QA: Maintained and troubleshot automation workflows, resolving critical technical issues to prevent delivery failure and minimize system downtime.