Laetitia Bantman
Food & Hospitality Consultant
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Food & hospitality consultant and certified baker with 10+ years marketing expertise at Google and Pinterest. Ex-Xoogler who led million-dollar campaigns and managed teams across Europe, now specializing in F&B marketing strategy. Ready to blend tech marketing prowess with culinary passion to elevate your food business.
Expérience de travail
Food & Hospitality consultant
sept. 2024 - Présent
2 ans 2 mois
Directrice Marketing & Communication chez The French Bastards
The French Bastards
juin 2023 - mai 2025
2 ans
Paris, France
déc. 2017 - août 2023
5 ans 9 mois
Paris, France
Business Marketing Manager
janv. 2021 - août 2023
2 ans 8 mois
Paris, France
Marketing Manager, France, Southern Europe
janv. 2020 - janv. 2021
1 an 1 mois
Paris, France
Growth Marketing Manager France, Southern Europe and Benelux
déc. 2017 - janv. 2020
2 ans 2 mois
Paris Area, France
juil. 2013 - janv. 2018
4 ans 7 mois
Product Marketing Manager
avr. 2016 - janv. 2018
1 an 10 mois
PMM working on YouTube & Google Assistant (AI)
Associate Product Marketing Manager
janv. 2014 - mai 2016
2 ans 5 mois
Paris, France
APMM working on branding for YouTube and the Google brand
Associate Product Marketing Manager - Intern
juil. 2013 - déc. 2013
6 mois
Région de Paris, France
Worked on both Chromebook and the Google brand -Chromebook: Led Online Strategy of the Chromebook category, Google’s laptop, managing co‐marketing campaign with e‐retailers. Participated in the implementation of an offline‐online strategy by analysing retail problematic -Brand & Search: Helped develop the first above the line campaign: Laurent Aigon Google story as well as Year in Search annual campaign and Doodles for France. Organized a $1 million budget event named Google House, a PR/Marketing event: Bringing consumer press journalists and top‐clients up to standard on Google products and functionalities. Managing a team of 27 demoers to guarantee the best in‐house experience.
Product Marketing Manager
ManoMano
janv. 2014 - déc. 2014
1 an
Final year student
EMLYON Business School
sept. 2009 - mai 2013
3 ans 9 mois
Assistant Brand Manager - Chocolate division
Nestle S.A.
janv. 2012 - juil. 2012
7 mois
77186 Noisiel, France
• Monitoring monthly performance of brands through consumer (Kantar) and distributor panels(IRI) • Involved in the major blockbuster launch of the chocolate category: organizing qualitative and quantitative surveys, developing product mix and managing intern launch • Participating in Nestlé Dessert’s digital strategy overhaul: Website’s and Apps remaking
Sponsoring Product Manager
Association Raid Hannibal
janv. 2011 - déc. 2011
1 an
Campus EMLYON
• Fifth Student Association in France with €200 000 budget • Managing a budget of €2000 to organize this sportive event between Lyon and Turin • Setting up of partnerships with famous FMCG companies such as Nestlé, Unilever, PepsiCo • Managing Inventory control, water and food logistics
Search Engine Marketing Intern - France Account
Microsoft
juil. 2010 - déc. 2010
6 mois
Région de Munich, Allemagne
• Planning, optimizing and launching new search engine campaigns for Google, Yahoo and Bing • Generating and analysing keywords, URLs, text ads and rankings of various search engines • Monitoring daily performance and making recommendations for maximizing traffic • Implementing new trends and campaigns to double traffic for seven countries for “Max Traffic Project”
E-Marketing Assistant
CertEurope
juil. 2007 - août 2007
2 mois
Région de Paris , France
• Discovering of the E-Marketing and the domain of the safety on the Internet • Searching of a broader target through blogs, discussion forums and newspapers • Organizing and taking part in a professional Ecommerce meeting
Formation
The Wharton School
2017 - 2017
1 an
emlyon business school
Master of Science in Management
2009 - 2013
5 ans
Claude Monet
Classes Préparatoires HEC
2006 - 2008
3 ans