Laëtitia Lancellotta

Hello, I’m Laëtitia! I'm a translator, marketing professional and the founder of L2 Consulting, a boutique strategy practice dedicated to helping 𝘀𝗺𝗮𝗹𝗹 𝗮𝗻𝗱 𝗺𝗲𝗱𝗶𝘂𝗺-𝘀𝗶𝘇𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗲𝗻𝘁𝗲𝗿 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄 𝗶𝗻 𝗙𝗿𝗲𝗻𝗰𝗵-𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 (France, Québec, and beyond) through a blend of growth marketing, website optimization, and localization. I've successfully guided global leaders such as Walmart, Nestlé, P&G and ASSE through market expansion projects, as well as mid-market power houses (Well.ca, Produce Services Europe, Future Cities Canada...) I regularly translate content for Deloitte, Amazon Web Services, Open North, CAMH, Evergreen Canada, the Government of Canada, Code for Canada and more. 🔑 𝗠𝗬 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘 With over a decade of international experience in North America & Europe, I apply a combination of strategic and operational skills to drive lasting loyalty and revenue: ✓ 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘊𝘰𝘯𝘴𝘶𝘭𝘵𝘪𝘯𝘨: Guiding high-level decisions for market entry & penetration. ✓ 𝘛𝘳𝘢𝘯𝘴𝘭𝘢𝘵𝘪𝘰𝘯 & 𝘛𝘳𝘢𝘯𝘴𝘤𝘳𝘦𝘢𝘵𝘪𝘰𝘯: Adapting your brand voice and content so it feels native. ✓ 𝘎𝘳𝘰𝘸𝘵𝘩 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘌𝘖, 𝘊𝘙𝘔 & 𝘈𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘰𝘯: Launching and optimizing campaigns that drive customer lifetime value. 🎯𝗛𝗢𝗪 𝗜 𝗪𝗢𝗥𝗞 1/ Understand your current situation 2/ Clarify your positioning and message 3/ Create or adapt the tools you need (website, content, CRM, etc.) 4/ Launch and promote your brand with the right channels 5/ Measure and improve so results keep growing 𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗪𝗜𝗟𝗟 𝗚𝗘𝗧 𝗙𝗥𝗢𝗠 𝗠𝗘 ❌ No “magic hacks,” complicated funnels, or copy-paste tactics ✅ Clear thinking, honest advice, and solutions adapted to your business ✅ A partner who cares about accuracy, culture, and long-term growth ✅ A straightforward, respectful marketing experience Reach out if you’re expanding or looking to grow in French-speaking markets! 𝗜𝗻 𝘁𝗵𝗲 𝗺𝗲𝗮𝗻𝘁𝗶𝗺𝗲, 𝗵𝗲𝗿𝗲 𝗶𝘀 𝗺𝘆 𝗙𝗥𝗘𝗘 𝗾𝘂𝗶𝘇 + 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘁𝗼 𝗱𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗲 𝗶𝗳 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗿𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: 𝗵𝘁𝘁𝗽𝘀://𝘁𝗮𝗹𝗹𝘆.𝘀𝗼/𝗿/𝗢𝗗𝗗𝘃𝗩𝗴

• Senior Consultant specializing in Data & CRM, with a focus on strategic project management and data governance. • In charge of the deployment of imagino CDP for Saint-Gobain, a key player in the construction sector. • Organize and facilitate conception workshops covering key aspects of the project, such as use cases, data governance, data models, architecture, etc. • Coordinate a cross-functional team of 5 and liaise with multiple external stakeholders to ensure seamless collaboration. • Track deliverables against a detailed roadmap, aligning technical implementation with organizational objectives.

• Translate technical content (reports, research briefs, learning modules, and web copy) for mission-driven organizations in the urban planning & data governance sector. • Translate marketing content (website, emails, social media copy, key visuals, etc.) for major Canadian retailers. • Support retailers in adapting their omnichannel marketing strategy to francophone markets (France & Canada). This includes website content, visual assets, paid media, social media, emails, and everything in between. __________ Clients include Deloitte, Amazon Web Services, Open North, Well.ca, Walmart Canada, Walmart Canada, CAMH, Evergreen Canada, the Government of Canada, Code for Canada, and more.

Procter & Gamble (Greece + Romania) _____________ • Technical enabler of the P&G loyalty program across all channels: Website, media, CRM, sampling campaigns, in-store activations, etc. (+600k users acquired since 2021) • Coordinate cross-functional teams, including Marketing, Brands, Data Science, GDPR Compliance, Devs and external technical agencies to ensure efficient project execution. • Oversee the configuration of data collection and activation campaigns; pilot new technical tools to enhance program performance; optimize CRM & media targeting strategies; monitor data quality and data flow integrity, etc. • Drive process improvements and increase the autonomy for non-technical teams on tools by leading upskilling sessions, creating documentation and use cases. Nestlé (France) _____________ • Leverage Salesforce Marketing Cloud to operationalize marketing campaigns: Create queries, data extensions, automations, scripts and journeys, both for tactical and automatic emails. • Increase the autonomy of Marketing teams on SFMC by automating counts, creating targeting templates and streamlining processes connected to coupon generation.

Smart Cities l Data Governance l Climate Adaptation l Smart Mobility l Smart Energy • Marketing Strategy: Crafted a nationwide strategy to grow program reach and number of registered users on the Community Solutions Network platform l 400% increase during my tenure • Analytics: Set up dashboards for a team of 20 people, tracked KPIs, provided data-driven recommendations to leadership • Product development: Worked with executive team to redefine Evergreen's brand architecture, UX and UI processes, business model, taxonomy and value proposition as part of a major product redesign project

• International Touring: Participated in the production of the organization's first international tour to Europe for a delegation of 70+ people: arranged chartered flights and ground transportation, shipping of instruments and sound equipment, compiled rooming lists, created tour itineraries, and prepared visa applications.