LAETITIA PENA

• Management of the month‑end closing: ensuring deadlines are met (within three days) for consolidation. • Data analysis: ensuring the reliability of financial data, identifying anomalies, and proposing corrective actions. • Reporting prepared for headquarters in Italy, for example, covering the R&D and manufacturing departments. • Dashboard development: multiple KPIs, including hourly rates, breakdown of service hours and costs, as well as monitoring of production orders. • Presentation of financial data: fourteen monthly meetings with department managers to identify variances and implement action plans. • Budget preparation and reforecasting: regular updating of assumptions and adjustments based on results, with three reforecasts per year.

• Development of business plans with various scenarios to persuade business angels and investment funds. • Cash management • Seeking funding, particularly from banking and institutional stakeholders. • Database creation

• Developed promotional assets, including a flyer that supported the launch of a new product. • Managed social media channels, notably growing and engaging the brand’s Instagram community. • Optimized inventory management, analyzing stock levels and proactively restocking to prevent disruptions. • Enhanced store layout, reconfiguring furniture placement to improve customer circulation and overall shopping experience.

Perform a prospecting plan, make invoices, perform a market study, update databases.