Laetitia Peyrano

Key Areas of Expertise: • Structuring and optimizing Creative Operations for Luxury Houses and creative & cultural organizations • Leading digital transformation programs and implementing PLM / DAM solutions • Defining governance models and driving change management across creative teams • Leading strategic project portfolios across Collections, Image and Digital

Partnered directly with the Artistic Director to lead the end-to-end Collection lifecycle, ensuring continuity between creative vision, product development and business execution. • Right hand to the Artistic Director, coordinating Creative, Product Development, Industrial, Merchandising and Communication teams throughout the Collection lifecycle. • Co-defined Collection roadmaps, critical paths and seasonal milestones with Artistic and Industrial Directors. • Led Studio activity including fittings, prototypes and coordination between Atelier and Development teams. • Managed the Design Team (10+) and the Studio budget. • Directed Capsule collections and Collaborations from concept to launch (Khaite I Vanessa Seward) • Prepared Executive Committee presentations and strategic Collection reports for EPI Group.

Led global image post production supporting Fashion Collection launches across e-commerce and digital channels • Oversaw packshot production and global post-production workflows from Creative brief to final delivery. • Implemented post-production governance and retouching frameworks, accelerating time-to-market and optimizing costs. • Directed multidisciplinary teams (20+) across photoshoots, post-production and external agency. • Established an in-house photo Studio (design, operations, and budget) • Led the deployment of a Digital Asset Management programme in collaboration with LVMH Group.

Jewelry Design Studio | Arizona Avenue Santa Monica, CA 90401, California. Founded and developed an independent Jewelry brand, leading Collection creation from concept to market across design, product development and brand identity. • Led the end-to-end development of four Jewelry Collections per year, from creative concept and sourcing to prototyping, production and quality standards. • Built the brand's visual identity through image production, packaging, Storytelling and Digital content. • Led commercial strategy, budgeting and e-commerce launch. • Managed business operations between Los Angeles and Paris

Under the Artistic Direction of Claire Waight Keller, I supported the two Head of Menswear Design in the day-to-day coordination of the Menswear Studio and Collection development. • Coordinated the daily Collection development process ensuring effective communication and collaboration between Design, Product Development, Atelier, Merchandising and cross-functional teams. • Supported the management and tracking of the collection calendar ensuring key milestones were met while proactively identifying and escalating potential delays or risks. • Organized Studio meetings, fittings and Collection reviews • Maintained and updated documents to ensure accurate information sharing across stakeholders. • Coordinated day-to-day Studio logistics • Assisted in the preparation of Fashion Shows, Lookbooks and Collection-related events. • Monitored the Studio's daily operational needs ensuring resources were available and activities ran efficiently. • Served as a key operational liaison between the Studio and internal partners facilitating collaboration and ensuring prompt follow-up on ongoing projects.

• Led and developed the Operational Merchandising department, acting as a strategic cross-functional partner between Creative/Product teams and Business/WW Markets. • Directed end-to-end collection planning and presented recommendations to the Executive Board. • Orchestrated end-to-end collection milestones, from prototype delivery to Fashion Show and global showroom deployment. • Supervised collection shootings and managed model registrations in close collaboration with the Legal department. • Held responsibility for ATA Carnets and CITES documentation (USA), and coordinated end-to-end collection organization and travel for Paris, New York, and Milan showrooms. • Oversaw collection showroom organization alongside the Commercial Director, aligning visual merchandising, collection availability, and technical product information for commercial teams. • Drove continuous improvement of collection governance, operational processes, and tools. • Managed a team of 4 (20+ during peak collection periods)

Managed the Miu Miu and Prada Paris Studio, reporting directly to Milan headquarters. • Oversaw all studio operations, processes, and day-to-day activities. • Organized and coordinated internal and external meetings related to studio activities. • Supervised logistics for vintage pieces, prototypes, and press samples. • Managed studio-related travel arrangements. • Coordinated activities during the Miu Miu Fashion Show, liaising with key stakeholders (Italian teams including COMEX, Executive Board) • Assisted Miuccia Prada during her time in Paris. • Held responsibility for the studio budget and coordinated the design team (10+).

• Conducted sales transactions and managed customer returns and exchanges. • Oversaw stock operations, including unpacking and replenishing deliveries. • Implemented visual merchandising initiatives, communicating seasonal setups through detailed photo layouts shared with Stella McCartney headquarters.

Collaborated with the Marketing team in Italy to plan events, launch products, and organize presentations. • Supported product launches across three key business units: Fragrance, Makeup, and Skincare. • Monitored and evaluated the performance of the Fragrance and Beauty divisions. • Conducted monthly and ad-hoc analyses of the Italian market. • Created dashboards and reports for the Perfume and Beauty divisions. • Provided data-driven insights on global Perfume and Beauty markets. • Communicated the needs and requirements of Italian subsidiary teams to Paris headquarters.

International Training Department - CHANEL Perfume-Beauty Collaborated with the International Training Department to develop, implement, and distribute global training materials. • Participated in the design and improvement of training tools in collaboration with the training team. • Followed up on the production process of training materials with external creative agencies. • Assisted in organizing seminars for all international Education teams. • Acted as the liaison between internal departments and external agencies. • Coordinated efforts between Paris headquarters and local subsidiaries.